181 articles
Close out the year right: update social profiles and holiday hours, fix broken links, audit stale content, grow engagement, and publish and promote new posts.
4 min read · updated 2026-09-05
The 23 excuses business owners give for not hiring a digital marketing professional, from no time and no budget to a Facebook page being enough, each answered.
14 min read · updated 2026-09-04
Medium puts business content in front of nearly 100 million monthly readers. How to republish or write original stories, grow followers, and get traffic.
17 min read · updated 2026-09-05
Ten ways to write a blog post people finish: a specific headline, a short hook intro, sourced statistics, visuals, informal tone, lists, and a call to action.
17 min read · updated 2026-09-05
Why digital marketing is an investment, not an expense: it is measurable, scales with the business, compounds over time, and, per Drucker, is one of two things that produce results.
14 min read · updated 2026-09-04
Clubhouse hit 10 million users in February 2021, then downloads fell 90%. Why the invite-only audio app faded: weak curation and no product-market fit.
7 min read · updated 2026-09-04
TikTok marketing for small businesses: what it is, the audience numbers, the ad formats, how to tell if your customers are there, and how to fit it in.
10 min read · updated 2026-09-05
The October 2021 Facebook, Instagram, and WhatsApp outage lasted about seven hours and took business pages with it. Why marketing on one platform is a risk.
5 min read · updated 2026-09-04
How social media influences customer decisions through intimacy, trust, and two-way dialog, how brands use it well, and 12 tips for a social strategy that works.
10 min read · updated 2026-09-04
The PAS framework in three steps: name the problem, agitate it, present the solution. A worked example, how to find the pain when there is none, where it works.
6 min read · updated 2026-09-07
Why branding matters and how to build one: define the brand, develop an authentic, consistent character, then build it through visuals, your website, and email.
9 min read · updated 2026-09-04
How a small business should use social media after a hurricane: post status updates, share relief information, stay positive, and update your Google profile.
16 min read · updated 2026-09-07
Followers, likes, and retweets are vanity metrics. The social numbers that tie to results: reach vs impressions, engagement by goal, referrals, conversions.
9 min read · updated 2026-09-05
Sixteen benefits of blogging for architects, from project feedback and credibility to search rankings, plus topic ideas and three example blogs.
13 min read · updated 2026-09-04
How a music venue or nightclub website brings in bookings: mobile speed, an event calendar, a promoter booking form, local SEO for your city, and social media.
13 min read · updated 2026-09-05
A working review of the Elgato Stream Deck for digital marketers: nine shortcuts, macros, and workflows that save real time, and who should skip it.
4 min read · updated 2026-09-05
The AIDA copywriting framework explained: its documented origin, what each of the four stages must do, how AIDA maps onto SEO content, and where it falls short.
8 min read · updated 2026-09-05
Spelling and grammar mistakes on social media make a small business look unreliable and cut sales. What the research shows and how to catch errors first.
11 min read · updated 2026-09-05
The 5-3-2 rule: for every ten posts, five curated from others, three of your own, two personal. What it looks like in practice, why it works, when to bend it.
13 min read · updated 2026-09-07
51 dental marketing tools sorted by job: lead capture, personas, security, analytics, content, graphics, monitoring, curation, and news, plus email and SEO.
18 min read · updated 2026-09-04
Seventeen mistakes an agency sees daily: absent owners, template sites, typos, stock photos, copied content, misused headings, missing alt text, and clickbait.
15 min read · updated 2026-09-04
The seven digital marketing trends predicted for 2021: chatbots, short video, shoppable posts, AR and VR, virtual events, social commerce, and fewer channels.
5 min read · updated 2026-09-04
How to promote a small business on MeWe: set up an account, learn the home feed, use and create groups, decide on a paid business page, and post without spam.
10 min read · updated 2026-09-05
Parler markets itself as a censorship-free Twitter alternative, but its own terms let it remove any content for any reason. What it is and who uses it.
4 min read · updated 2026-09-05
A five-step system to get online reviews for a painting company: crew incentives, a Google review link, a request template, timing, and follow-through.
4 min read · updated 2026-09-04
Six painting company SEO steps: one or two keywords per page, avoid duplicate content, structure headings, link pages together, update often, share on social.
4 min read · updated 2026-09-05
The highest-volume SEO keywords for painters and painting contractors, with monthly search counts and competition, and how to use them on your site and Google.
5 min read · updated 2026-09-04
Three painting contractor SEO strategies that bring in leads: list every service area, target the keywords painters search, and optimize your Google profile.
5 min read · updated 2026-09-04
365 painting contractor blog post ideas plus nine post types that get leads: FAQs, pricing explainers, DIY tips, product reviews, best-of lists, and showcases.
20 min read · updated 2026-09-04
Nine lead generation strategies for painting companies: a website that converts, Google Local Services Ads, reviews, video, landing pages, Facebook ads, flyers.
9 min read · updated 2026-09-04
Social media for painters in five steps: define your customer, match content to the platform, schedule posts, vary formats, engage followers, test paid ads.
6 min read · updated 2026-09-05
Twenty-eight nonprofit blog post ideas: origin stories, photo essays, staff and volunteer spotlights, donor features, campaign milestones, and thank-you posts.
11 min read · updated 2026-09-04
How to create a Facebook business page in seven steps: sign up, add photos at the right sizes, pick a username, fill in details, post, and publish.
13 min read · updated 2026-09-04
What is Alignable? The free small business networking platform explained: how it differs from LinkedIn, what reviews say, what it costs, and how to set it up.
6 min read · updated 2026-09-05
81% of customers research a contractor before hiring. Why a construction company needs its own website: project photos, search visibility, control, and reviews.
5 min read · updated 2026-09-05
How a plumbing company starts marketing online: the seven channels that bring in booked jobs, plus five habits that raise bookings, from blogging to Nextdoor.
7 min read · updated 2026-09-05
Ten plumbing blog post ideas that fill a content calendar: FAQ answers, emergency guides, myths, money-saving tips, buyer's guides, and local posts.
8 min read · updated 2026-09-04
Content marketing for plumbers: what it is, why a plumbing company needs it, how to start with a blog and social media, and how to find topics customers search.
9 min read · updated 2026-09-04
Social media marketing for plumbers in six steps: which audience, which platforms US homeowners actually use, what to post, how often, and what to measure.
6 min read · updated 2026-09-05
Digital marketing for plumbers, in the order that pays: mobile speed, Google Business Profile, local SEO, Local Services Ads, reviews, content and video.
10 min read · updated 2026-09-05
Geotargeting delivers ads by IP and GPS location; geofencing triggers ads when a device crosses a virtual boundary. How each works and five ways to convert.
7 min read · updated 2026-09-04
Digital marketing during the COVID-19 shutdown: keep SEO running, use email and organic social to stay in touch for free, consider search ads, delay launches.
5 min read · updated 2026-09-05
Search intent is why someone types a query. The four types, informational, navigational, transactional, commercial, how to spot each in the SERP, what to write.
9 min read · updated 2026-09-04
A marketing strategy is the what and why: goals, audience, positioning. A marketing plan is the how and when: channels, campaigns, schedule. Strategy first.
9 min read · updated 2026-09-04
Ten free ways to market a construction company: SEO, social media, expert articles, press releases and HARO, joint ventures, forums, video, and more.
8 min read · updated 2026-09-05
A SWOT analysis for a construction company with worked examples: the strengths, weaknesses, opportunities, and threats that actually show up for contractors.
6 min read · updated 2026-09-05
How to create a construction company marketing plan by answering 10 questions about goals, mission, target market, competition, USP, pricing, and budget.
8 min read · updated 2026-09-04
How local businesses keep operating through a disruption: update Google Business Profile, website, social, and email, add online ordering, learn, and follow the rules.
11 min read · updated 2026-09-05
How nonprofits, churches, and NGOs market online: blogging, email sequences, social media, donor-friendly websites with recurring giving, video, and Google's free nonprofit tools.
7 min read · updated 2026-09-04
Mass-inviting friends to like a business page inflates a vanity metric, reads as spam to Facebook, and gets buried by the algorithm. Build engagement instead.
4 min read · updated 2026-09-04
Facebook jail blocks a page from posting for hours to 30 days, or deletes it. The rules that get business pages flagged and nine habits that keep you posting.
7 min read · updated 2026-09-07
Eleven digital marketing strategies for startups: social media, content, SEO, PPC, influencer and viral marketing, analytics, voice and video, chatbots.
8 min read · updated 2026-09-04
How to choose a Baton Rouge SEO agency: five red flags, what Google and the FTC say about guarantees, the AI search questions, and what you must own.
8 min read · updated 2026-09-05
Eleven Facebook business page tips: use a Page not a profile, set roles, size photos, add a CTA button, complete your info, post balanced content, use Insights.
10 min read · updated 2026-09-04
How to read Google Business Profile (formerly Google My Business) Insights: views, direct vs. discovery searches, customer actions, calls, directions, photos.
3 min read · updated 2026-09-05
Six ways a small business builds brand awareness on a small budget: social media, customer reviews, useful content, community events, referrals, and service.
3 min read · updated 2026-09-05
Pay per click advertising puts your link on the results page even when SEO cannot, and you pay only when someone clicks. How it works and where it gets tricky.
2 min read · updated 2026-09-04
Small business SEO is how your website earns free traffic from Google. The five parts that matter, why local SEO is your biggest lever, and how long it takes.
7 min read · updated 2026-09-04
The main purpose of a website is to convert visitors into customers. Why every channel points back to the site and the seven-phase design process.
3 min read · updated 2026-09-07
A Facebook page is not a business website. You do not own it, cannot control SEO, and reach few followers without paying. Why the right answer is both.
5 min read · updated 2026-09-04
