23 Business Owners’ Excuses About Hiring a Digital Marketing Professional (and Why They’re Wrong).

Business owners have many excuses about why they can't do digital marketing. Here are the top twenty-three excuses we hear, and we'll explain why each one is off-base.
23 Business Owners Excuses About Hiring a Digital Marketing Professional and Why Theyre Wrong. 1
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Are you making any of these excuses about hiring a digital marketing professional? If so, read on to find out why they’re wrong!

1) “I don’t have time to learn about digital marketing.”

Digital marketing is an ever-changing field, and it’s important to stay up to date on the latest trends and techniques. However, this doesn’t mean you need to learn everything yourself.

A good digital marketing professional will keep you up to date on the latest changes and teach you the basics. This means less time “learning” and more time building your business.

2) “I’m too busy to take on another task right now.”

This is a common excuse for marketing in general, but there are answers for this one, too:

  • Make social media part of an employee’s job.
  • Hire a virtual assistant to help with specific tasks.
  • Assign the task of social media management to an intern.

Whatever you do, don’t let this excuse stop you from marketing your business online.

3) “I tried digital marketing, and it didn’t work for my business.”

It’s possible that your chosen method of digital marketing wasn’t the most effective for your business, but every business owner has to start somewhere.

That’s part of the reason you need a professional. A good digital marketing expert can evaluate what didn’t work in your previous campaign and offer suggestions to improve it.

4) “I can do it myself.”

You might be able to do some things yourself, but many tasks are better left to the professionals.

A digital marketing company will have years of experience and will know all the latest trends and techniques. They’ll also have the tools and resources to help you succeed online.

5) “I don’t have enough money to invest in digital marketing.”

Marketing your business online doesn’t have to be expensive, but it is an investment. Fortunately, this type of marketing pays off over time–it can bring in new customers who will turn into repeat customers and tell their friends about your business.

6) “It’s too expensive.”

AKA – I’m too cheap to invest in my business.

Many affordable digital marketing options are available, and the return on investment is often worth it.

digital marketing return on investment statistics 2021
Sources: Neilson and Profitworks

An excellent digital marketing company will be able to work with you to find a plan that fits your budget.

7) “I’m not sure what I need.”

This is a common concern, but an experienced digital marketing company will be happy to help you figure out what you need and what will work best for your business. They’ll also be able to give you a quote for their services.

Need a quote from our digital marketing experts? Fill out the form below:

8) “I’m not sure how to get started.”

To avoid this problem, the best thing you can do is ask your potential digital marketing company for a free consultation.

At this meeting, the professionals will be able to walk you through what they offer and how their services can help your business succeed online.

9) “I’m worried my website won’t convert well.”

If you aren’t sure how to make your website convert well for customers, hire a professional web designer.

If you don’t think you have the budget for that right now, look into hiring a virtual assistant who can help with tasks like updating your social media profiles and writing blog posts.

10) “I’m worried my website will be too slow.”

This is another common concern, but luckily it can be easily fixed. Any reputable digital marketing company will help you with website speed optimization and other ways to make your website faster and more efficient.

11) “I don’t need to spend money to market my business.”

This might be true, but not marketing your business online can cause you to miss out on opportunities.

It’s better to have a presence and engage with potential customers than to ignore the internet entirely.

Plus, chances are, your competition is already using digital marketing to reach new customers.

2021 2022 trends in marketing budget
Image Source: Smart Insights

12) “I’m not sure which social media platform is best for me.”

Again, this is a common concern, but a good digital marketing company will be able to help you figure out which social media platforms are right for your business and how to use them most effectively.

13) “One campaign won’t make that much of a difference.”

One campaign will definitely make a difference. It can help attract new potential customers and get existing customers to come back again and again.

The more you invest in your business, the more successful it will become. And, as we said earlier, digital marketing is an investment, not an expense.

14) “I can create my own website on Wix or another builder.”

Sure, you can create your own website, but it won’t have the same level of professionalism or functionality as a website that’s been designed by a professional web designer.

A good digital marketing company will help you create a website that’s both beautiful and effective.

Consider this:

Mary was having a terrible day. She woke up with a headache, and her neck was so stiff she could barely move. To make matters worse, she realized she had forgotten to buy milk and eggs, so she had to go out in the rain.

When she got to the store, she found that they were all out of her favorite cereal. On top of that, she discovered that her tooth was hurting. She wasn’t sure if it was because of the headache or if it had been hurting for a while, and she just hadn’t noticed.

She decided to try and pull the tooth herself. She Googled how to do it and found a video tutorial. The guy in the video made it look so easy that Mary thought she could definitely do it. She gathered all of the supplies she would need and got to work.

The process was actually a lot more complex than she had thought it would be. She fumbled with the tooth for a while before she finally managed to get it out. She was relieved that it was over, but when she looked in the mirror, she realized that the pain in her neck had gotten worse.

She realized that pulling out a tooth was not as easy as it looked on YouTube, and she wished she’d called a dentist like she usually did. She thought back to how much her day had improved when she went to the dentist’s office, got an antibiotic shot, and was given a prescription for pain medication.

The next time she felt like her tooth was hurting, she called the dentist and made an appointment.

Now, let’s rewrite the story, comparing it to creating your own website.

Mary was starting out a new business. She was excited to get started, but she also knew that she needed a website. She had heard that it was important to have a professional website if she wanted her business to succeed.

She decided to try and create her own website on Wix. She found a video tutorial and got to work. The process was actually a lot more complicated than she had thought it would be.

She fumbled with the website for a while before she finally managed to get it up and running. She was relieved that it was over, but when she looked at her site, she realized that her business wasn’t really getting any traction.

aggravated woman who tried to create her website on wix

She realized that creating a professional website herself was not as easy as it looked on YouTube, and she wished she’d called a professional website designer.

Mary reached out to her dentist (who she should have called to get that tooth removed) and asked her who she’d recommend. The dentist recommended her web designer because she had heard that they were great to work with and very affordable.

The next time Mary wanted a website, she called her web design company and made an appointment.

Don’t be like Mary! Contact us today to learn how we can help you create a website for your business.

15) “I only need to use social media for marketing my products.”

Social media isn’t just about posting pictures and videos of your products. You can actually use social media to do a lot more than that.

Many digital marketing companies offer services such as building custom audiences and creating targeted campaign strategies.

It’s important to note that if you’re going to be successful with social media, you need to invest time into it. You have to post consistently at least 3 to 4 times a week.

social media publishing frequency
Image Source: Hubspot

It’s also good to make sure that your posts are original and engaging, not just links back to your store.

If you want your business to be successful with social media, it’s best to work with someone who knows what they’re doing so you don’t have to spend all of your time learning how to navigate the platform.

16) “I’m not a good writer.”

Copywriting is a skill that takes years to master. It’s more than just writing words and making sure they fit on a page. You need to make it sound like you know what you’re talking about, even if you don’t.

You also need to know your target audience and what words they are likely to use when describing your product or service.

Copywriting is important because it can help encourage people to make a purchase. If the copy sounds too much like the text you’d find in an encyclopedia, then that will not be effective in getting a potential customer to make a purchase.

Even if you think your copy is good, it’s best to work with someone who has been trained in this field.

Otherwise, you could end up wasting time and money on ineffective marketing strategies.

17) “I don’t need a website because I have a Facebook page.”

Just because you have a Facebook page doesn’t mean you don’t need a website. In fact, having a website is more important now than ever before.

It’s essential to have a website because it gives your customers a place to learn more about your business. It also allows them to purchase your products or services online.

Also, Facebook owns your Facebook page, so you have no control over your online presence. You can post as much as you want, but that doesn’t mean that people will actually see it.

If you rely on social media alone to market your products or services, you are missing out on a lot of potential customers because not everyone uses Facebook.

facebook jail digital marketing excuse

What if you end up in Facebook jail?

Facebook is notorious for suspending pages without any warning. Can you imagine losing all of your customers because your page was deleted?

Having a website gives you an added layer of protection and much more control over your online presence and the success of your business.

18) “I don’t have time to learn about Digital Marketing.”

Digital marketing is constantly changing. If you don’t keep up with the latest trends, you could be left behind.

It’s essential to stay up-to-date on the latest changes so you can continue to reach your target audience. Many digital marketing companies offer training and services to help you stay ahead of the curve.

Digital marketing is a complex field, and it can be challenging to learn everything on your own. That’s why it’s crucial to have a team of experts to help you reach your goals.

New businesses constantly spring up, and an established company can quickly become irrelevant if they don’t learn to adapt.

19) “Digital Marketing costs too much.”

You get what you pay for.

On the surface, it might seem like hiring a digital marketing firm will cost you a lot of money, but when you break down the cost, you’ll find that it’s a lot more affordable than you realize.

But, remember: Digital marketing is an investment and not an expense.

When you hire a digital marketing firm, they can help you figure out how to reach your target market while also helping your business grow and become more profitable.

They do this by creating advertising campaigns, promotional strategies, and the like.

Consider hiring a veteran-owned digital marketing agency. They have the tools, skills, and determination to get results you deserve!

The good news is that these strategies can help you reach a wider audience while also helping your business become more profitable.

If you try to do everything on your own, you’ll spend more time learning how it all works than actually doing the work. You’ll also spend more money hiring employees who can help you get started with marketing your services or products online.

20) “Digital Marketing is too time-consuming.”

There are a lot of different aspects to digital marketing. You don’t need to do them all, but you should have a plan that includes the most important ones.

When you hire a digital marketing firm, they will help you create a realistic and achievable plan. They will also help you implement the plan and track the results.

Digital marketing doesn’t have to be time-consuming if you have a plan and someone to help you execute it.

21) “I don’t know where to start.”

This is a common problem for businesses just starting out with digital marketing.

That’s why it’s important to have a team of experts who can help you get started. A digital marketing firm can help you figure out your goals and create a plan to help you achieve them.

They can also help you track the results to see how well your campaigns are doing.

If you’re unsure where to start, it’s a good idea to hire someone who can help you get started with digital marketing.

22) “Digital Marketing is too risky.”

Any type of marketing is a risk. You could spend a lot of money on a campaign, and it might not work. But, it’s way better than traditional marketing.

traditional vs digital marketing costs 2021

But, that doesn’t mean you should avoid digital marketing altogether. It just means that you need to be careful about how you approach it.

When you hire a digital marketing firm, they will help you get the most for your money no matter what type of campaign you decide to try.

When done correctly, digital marketing can be very beneficial. You just need to make sure that you have a professional who knows how to create a sound strategy, so it works in your favor.

23) “I don’t know if I should hire someone.”

It can be challenging to choose between hiring an in-house digital marketing team or hiring a firm.

That’s mainly because you need to consider your available resources before deciding. Without the right team, you’re setting yourself up for failure.

If you don’t have anyone who knows how to market online, then it’s probably best for you to hire a firm.

On the other hand, if you have someone knowledgeable about digital marketing or want to start small, it’s probably best for you to hire an in-house team.

Digital marketing is complex, and it can be challenging to learn how to do it on your own.

If you need help getting started with marketing online, it’s best to hire someone who can provide that for you.

So what’s your excuse?

For many small to medium-sized businesses, investing in digital marketing may seem too risky. However, the truth is that it’s time to invest in digital marketing if you want your business to be worth anything at all.

If you ignore digital marketing and stick with traditional methods of getting customers, such as advertisements, you’re limiting your audience and, consequently, your profits.

Digital marketing is not as expensive as it may seem on the surface. You just need to find someone who can walk you through it for a fair price.

Hiring a professional won’t cost you as much as trying to figure out everything yourself and hiring employees for the job.

digital marketing agency vs hiring in house

If you decide to hire a professional, they can also help you manage everything. That means that no matter what type of campaign you want to create, they are the ones who will design it and implement it for you. 

That being said, one of the main things to consider when choosing a digital marketing firm is whether or not your goals align with their interests. If your goals are not the same as the firm’s, they might not give you the best results.

If you’re a small business owner, the most important thing is investing in your future.

You can’t afford not to take advantage of all that digital marketing has to offer because it’s an excellent way for people around the world to find out about your company and product offerings.

When done correctly, digital marketing will be an investment worth making over time as it helps drive more traffic through your website with every campaign or lead generation effort. 

Overcome Your Digital Marketing Hesitations

If you’re hesitant about investing in digital marketing because you’ve been burned in the past or you’re unsure of the benefits, it’s crucial to arm yourself with knowledge. We’ve compiled in-depth insights and actionable strategies that can help you navigate the digital space more confidently and effectively.

Before you dismiss the idea of hiring a professional, we encourage you to read our guide on Digital Marketing Strategies for SMBs. This resource is dedicated to helping small business owners like you understand the value of a comprehensive digital marketing approach and how to implement one successfully.

If you want someone who knows what they are doing when it comes to digital marketing, contact us today!

We have been helping our clients reach their goals using cutting-edge techniques like SEO, copywriting, and conversion rate optimization services for years.

If you need assistance designing effective content strategies or want to learn more about increasing leads and website traffic, we are more than happy to help.

Contact us today for your free digital marketing consultation. Simply fill out the form below to get started on achieving online dominance for your business!

Picture of Clint Sanchez

Clint Sanchez

Clint Sanchez excels as the Chief of Information and Technology at the Baton Rouge Fire Department and as a digital marketer at BlakSheep Creative. With over two decades in public service, he expertly manages technological infrastructures while also applying his creative skills in web, graphic design, and video at BlakSheep. His dual role demonstrates a unique blend of technical acumen and creative innovation.
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