23 articles
Latest
Kevin Geary's fiction vs. non-fiction marketing: why fabricated stories about weak products fail, how the real story builds trust, and four steps out.
4 min read · updated 2026-09-04
4 min read
3 min read
Five copywriting frameworks for a softball team website: AIDA for the homepage, Star-Story-Solution for About, PAS for fans, FAB for sponsors, 6W for sign-ups.
4 min read · updated 2026-09-07
Why website copy full of we and us loses customers, and five steps to make it about them: throw out the mirror, speak their language, and sell benefits.
5 min read · updated 2026-09-04
How public safety agencies use content marketing to educate, share real-time alerts, build trust, communicate in a crisis, reach residents, and measure results.
13 min read · updated 2026-09-07
The four types of search intent, navigational, informational, commercial, and transactional, what each searcher wants, and the content that satisfies each one.
4 min read · updated 2026-09-04
How press releases help SEO through visibility and backlinks, the Fractl and Moz findings, the Roman Originals case study, and how to use releases without hurting rankings.
5 min read · updated 2026-09-07
A content marketing strategy guide: the eight questions to settle first, a nine-step build, what Google says is worth publishing, and how to measure it.
7 min read · updated 2026-09-05
How PR and content marketing split the work in a crisis: PR handles statements, media, and damage control while content builds the trust that carries you.
2 min read · updated 2026-09-04
Content marketing examples from Coca-Cola, Patagonia, The New York Times, Netflix, Uber, and Airbnb, with the small-business version of each decision.
8 min read · updated 2026-09-05
How to write a press release that gets picked up: send it Thursday, make it timely and newsworthy, write a specific headline, keep it short, and distribute it.
8 min read · updated 2026-09-05
Seven steps to headlines people click: keep them to 6 to 8 words, use strong verbs and power words, skip clickbait, write for searchers, add numbers, and test.
5 min read · updated 2026-09-04
Who actually documented Before-After-Bridge, and how to write each part. The earliest widely cited source is Kevan Lee for Buffer in 2014; there is no named inventor.
8 min read · updated 2026-09-07
Blogging for business, honestly: why most pages get no Google traffic, the seven things a blog does, what it will not do, and a cadence you can hold.
6 min read · updated 2026-09-07
Eleven content marketing mistakes that quietly kill results, from targeting everyone to skipping a content calendar and never measuring, with the fix for each.
10 min read · updated 2026-09-04
What a content calendar is, why a business needs one, what goes in it, and a 10-step setup from goals and topics to post, promote, and analyze.
22 min read · updated 2026-09-04
Six content marketing trends for 2022: voice search optimization, micro-videos, live video, chatbots, user-generated content, and E-E-A-T content.
13 min read · updated 2026-09-05
Press release SEO explained: wire links are nofollowed and pass no ranking credit, so the value comes from editorial coverage, mentions, and referral traffic.
8 min read · updated 2026-09-05
Medium puts business content in front of nearly 100 million monthly readers. How to republish or write original stories, grow followers, and get traffic.
17 min read · updated 2026-09-05
Ten ways to write a blog post people finish: a specific headline, a short hook intro, sourced statistics, visuals, informal tone, lists, and a call to action.
17 min read · updated 2026-09-05
The PAS framework in three steps: name the problem, agitate it, present the solution. A worked example, how to find the pain when there is none, where it works.
6 min read · updated 2026-09-07
The AIDA copywriting framework explained: its documented origin, what each of the four stages must do, how AIDA maps onto SEO content, and where it falls short.
8 min read · updated 2026-09-05
