11 articles
Latest
Kevin Geary's fiction vs. non-fiction marketing: why fabricated stories about weak products fail, how the real story builds trust, and four steps out.
4 min read · updated 2026-09-04
4 min read
5 min read
How PR and content marketing split the work in a crisis: PR handles statements, media, and damage control while content builds the trust that carries you.
2 min read · updated 2026-09-04
Seven steps to headlines people click: keep them to 6 to 8 words, use strong verbs and power words, skip clickbait, write for searchers, add numbers, and test.
5 min read · updated 2026-09-04
Who actually documented Before-After-Bridge, and how to write each part. The earliest widely cited source is Kevan Lee for Buffer in 2014; there is no named inventor.
8 min read · updated 2026-09-07
Blogging for business, honestly: why most pages get no Google traffic, the seven things a blog does, what it will not do, and a cadence you can hold.
6 min read · updated 2026-09-07
Medium puts business content in front of nearly 100 million monthly readers. How to republish or write original stories, grow followers, and get traffic.
17 min read · updated 2026-09-05
Ten ways to write a blog post people finish: a specific headline, a short hook intro, sourced statistics, visuals, informal tone, lists, and a call to action.
17 min read · updated 2026-09-05
The PAS framework in three steps: name the problem, agitate it, present the solution. A worked example, how to find the pain when there is none, where it works.
6 min read · updated 2026-09-07
The AIDA copywriting framework explained: its documented origin, what each of the four stages must do, how AIDA maps onto SEO content, and where it falls short.
8 min read · updated 2026-09-05
