42 articles
Latest
Baton Rouge businesses pay $500 to $5,000 a month for social media marketing, most between $750 and $2,500. What sets the price, ad spend, and DIY vs agency.
5 min read · updated 2026-09-04
7 min read
4 min read
Posting run numbers on social media builds trust, credits your crews, and opens an honest conversation about staffing and pay when you add context.
5 min read · updated 2026-09-04
Facebook group referrals are unvetted, biased, and unaccountable. Why a local business should treat them as one channel and build a diversified marketing plan.
4 min read · updated 2026-09-04
The 2024 social media playbook: AI personalization, AR and VR, user-generated content, short-form video, micro-influencers, social commerce, and analytics.
13 min read · updated 2026-09-05
Social media is not a fit for every business. How to judge audience-platform fit, count the real costs, measure ROI beyond likes, and weigh bad-publicity risk.
10 min read · updated 2026-09-04
Excessive Facebook tagging gets you unfollowed, reported as spam, and buried by the algorithm. Tagging etiquette and five rules to tag without annoying people.
9 min read · updated 2026-09-07
How fence contractors get leads on Facebook: a complete page, targeted ads, fast replies, before-and-after photos, industry groups, and reviews.
4 min read · updated 2026-09-05
Search now happens on Instagram, LinkedIn, YouTube, and Twitter as well as Google. What social search is, why it matters for brands, and how to be found.
6 min read · updated 2026-09-05
How to build a social media strategy: pick platforms by audience, mix promotional and relationship content, set SMART goals, and track metrics that matter.
11 min read · updated 2026-09-04
Facebook's pros, cons, data breaches, and disabled accounts, and why a business should keep a website and blog it owns instead of depending on one platform.
8 min read · updated 2026-09-05
Five skills every social media marketer needs: platform and algorithm knowledge, copywriting, graphic design, basic coding, and SEO, plus where to learn them.
3 min read · updated 2026-09-04
Eight social media marketing facts with current numbers: platform use, daily time spent, Meta reach, social commerce sales, and where B2B content works.
5 min read · updated 2026-09-07
The real reasons people follow brands on social media, from offers and freebies to exclusive content, plus eight ways a small business earns more followers.
8 min read · updated 2026-09-07
TikTok for small business in 2026: the free Business Account, the $20 and $50 daily ad minimums, what a service business should post, and how to measure it.
10 min read · updated 2026-09-04
The Facebook group @everyone tag notifies every member. Use it for giveaways, meetups, rule changes, and urgent reminders only. Overuse it and members leave.
3 min read · updated 2026-09-05
How to monitor brand mentions online: free alerts, paid listening tools with current prices, what to track, and the AI answers no tool watches yet.
7 min read · updated 2026-09-05
Hashtag hijacking is using a popular, campaign, or branded hashtag to promote your business without permission. Three common forms, why it backfires, the fix.
5 min read · updated 2026-09-04
Social media listening means tracking mentions of your brand across platforms and responding fast. What to listen for, which tools work, and how to get started.
9 min read · updated 2026-09-04
What Elon Musk's $44 billion Twitter purchase was expected to mean for marketers: AI targeting, more video, an open algorithm, verification, and an edit button.
6 min read · updated 2026-09-04
Tumblr for business: seven reasons the microblogging platform works for small companies, the three sponsored content options, and five tips for getting started.
7 min read · updated 2026-09-07
Nine ways to get more engagement from social media posts: relevant content, strong visuals, peak-time posting, fast replies, accurate profiles, and hashtags.
4 min read · updated 2026-09-04
A Lafayette Mardi Gras TikTok hit 35 million views with a phone and no script. Six marketing lessons: keep it short, stay authentic, have fun, time it right.
5 min read · updated 2026-09-04
Seven ways to make Instagram carousels perform: a strong first slide, a swipe prompt, slides that stand alone, a cohesive look, one focus, and alt text.
8 min read · updated 2026-09-05
Four Pinterest marketing tips for business: use high-resolution images, post infographics, add Pin It buttons to your site, and read Pinterest analytics.
2 min read · updated 2026-09-04
Clubhouse hit 10 million users in February 2021, then downloads fell 90%. Why the invite-only audio app faded: weak curation and no product-market fit.
7 min read · updated 2026-09-04
TikTok marketing for small businesses: what it is, the audience numbers, the ad formats, how to tell if your customers are there, and how to fit it in.
10 min read · updated 2026-09-05
The October 2021 Facebook, Instagram, and WhatsApp outage lasted about seven hours and took business pages with it. Why marketing on one platform is a risk.
5 min read · updated 2026-09-04
How social media influences customer decisions through intimacy, trust, and two-way dialog, how brands use it well, and 12 tips for a social strategy that works.
10 min read · updated 2026-09-04
How a small business should use social media after a hurricane: post status updates, share relief information, stay positive, and update your Google profile.
16 min read · updated 2026-09-07
Followers, likes, and retweets are vanity metrics. The social numbers that tie to results: reach vs impressions, engagement by goal, referrals, conversions.
9 min read · updated 2026-09-05
Spelling and grammar mistakes on social media make a small business look unreliable and cut sales. What the research shows and how to catch errors first.
11 min read · updated 2026-09-05
The 5-3-2 rule: for every ten posts, five curated from others, three of your own, two personal. What it looks like in practice, why it works, when to bend it.
13 min read · updated 2026-09-07
How to promote a small business on MeWe: set up an account, learn the home feed, use and create groups, decide on a paid business page, and post without spam.
10 min read · updated 2026-09-05
Parler markets itself as a censorship-free Twitter alternative, but its own terms let it remove any content for any reason. What it is and who uses it.
4 min read · updated 2026-09-05
Social media for painters in five steps: define your customer, match content to the platform, schedule posts, vary formats, engage followers, test paid ads.
6 min read · updated 2026-09-05
How to create a Facebook business page in seven steps: sign up, add photos at the right sizes, pick a username, fill in details, post, and publish.
13 min read · updated 2026-09-04
What is Alignable? The free small business networking platform explained: how it differs from LinkedIn, what reviews say, what it costs, and how to set it up.
6 min read · updated 2026-09-05
Mass-inviting friends to like a business page inflates a vanity metric, reads as spam to Facebook, and gets buried by the algorithm. Build engagement instead.
4 min read · updated 2026-09-04
Facebook jail blocks a page from posting for hours to 30 days, or deletes it. The rules that get business pages flagged and nine habits that keep you posting.
7 min read · updated 2026-09-07
Eleven Facebook business page tips: use a Page not a profile, set roles, size photos, add a CTA button, complete your info, post balanced content, use Insights.
10 min read · updated 2026-09-04
