17 articles
Latest
Eleven rules for naming a brand: keep it short and memorable, skip numbers, hyphens, trends, and place names, check the .com, and run a USPTO trademark search.
7 min read · updated 2026-09-07
6 min read
6 min read
Seven sustainable marketing strategies that survive scrutiny, the FTC Green Guides thresholds your claims must meet, and copy patterns that avoid greenwashing.
8 min read · updated 2026-09-07
Why branding matters for police, fire, and EMS agencies: public trust, clear crisis communication, community engagement, recruitment, and morale.
13 min read · updated 2026-09-04
Four branding lessons from Lil Wayne's career: authenticity, staying relevant across genres, bold moves like his tattoos, and cross-promotion with peers.
3 min read · updated 2026-09-04
The best colors for a fence company logo and what each says: red for strength, white for cleanliness, blue for trust. When to break from red, white, and blue.
3 min read · updated 2026-09-05
Donald Miller's StoryBrand framework: make the customer the hero, name the problem, position your brand as the guide, give a plan, and call for action.
4 min read · updated 2026-09-05
Four ways to make your brand memorable: keep name, logo, and tagline consistent everywhere, tell your origin story, use visual cues, and be different.
2 min read · updated 2026-09-04
Why consistent branding is key to a successful business: Lucidpress found 33% more revenue. What branding is, why consistency works, and how to apply it.
7 min read · updated 2026-09-04
Three ways to make your brand socially responsible: be transparent about what you give and its impact, get the whole company on board, and stay genuine.
3 min read · updated 2026-09-04
Find your brand's voice in five steps: know your customers, know your brand, define your tone, settle on a writing style, and keep it consistent.
8 min read · updated 2026-09-04
Seven marketing lessons from the Depp v. Heard trial: brand strength, reputation, public opinion, competence, genuine emotion, controversy, and a good team.
5 min read · updated 2026-09-05
Joe Burrow's cigars, the Get the Gat song, and Savage Ruthless sunglasses show how brand awareness builds. How a small business can copy the mechanics.
6 min read · updated 2026-09-04
Deep Black Friday and Cyber Monday discounts train customers to wait for sales and alienate loyal buyers. How a small business competes without cheapening it.
15 min read · updated 2026-09-05
Seven problems with a Canva logo: templates anyone can reuse, no trademark, no true vector export, low-resolution files, and a restrictive licensing agreement.
7 min read · updated 2026-09-04
A 10-step small business branding strategy that costs nothing: identity, values, target customers, point of difference, name, visuals, and service.
11 min read · updated 2026-09-04
