Latest
Find Us Online: The Importance of a Citations Page
A Find Us Online page lists every place your business name, address, and phone appear online. Why that helps local SEO and how to build one Google can crawl.
3 min read · updated 2026-09-04
Online Marketing
17 articles
Articles
Saved a Life, But Only 4 Stars? The Reality Behind Online Reviews
7 min read
Fiverr Website Design: What It Actually Costs in 2026
9 min read
Navigating the Maze of Authenticity: Google’s Crusade Against Fake Reviews
Google removed over 115 million policy-violating reviews in 2022 using machine learning and human review. What the crackdown means for a local business.
5 min read · updated 2026-09-05
The Importance of Authenticity in Online Reviews and How to Address Fake Ones
Fake reviews hurt honest businesses. How to report suspicious reviews, respond publicly when there is no record of the reviewer, and turn criticism into trust.
3 min read · updated 2026-09-04
How to Track the Right KPIs in Google Analytics
Which KPIs to track in Google Analytics 4: key events, engagement rate, average engagement time, and organic sessions by landing page, plus what to ignore.
7 min read · updated 2026-09-05
10 Rules of Effective Business Online Reputation Management
Ten rules for managing a business's online reputation: keep profiles current, answer every review, monitor mentions, and watch your competitors.
7 min read · updated 2026-09-04
Why Your Business Should Blog on Medium (and How to Do it)
Medium puts business content in front of nearly 100 million monthly readers. How to republish or write original stories, grow followers, and get traffic.
17 min read · updated 2026-09-05
Digital Marketing Guide for NGOs and Nonprofits
How nonprofits, churches, and NGOs market online: blogging, email sequences, social media, donor-friendly websites with recurring giving, video, and Google's free nonprofit tools.
7 min read · updated 2026-09-04
11 Digital Marketing Strategies for Startups
Eleven digital marketing strategies for startups: social media, content, SEO, PPC, influencer and viral marketing, analytics, voice and video, chatbots.
8 min read · updated 2026-09-04
How to Choose a Baton Rouge SEO Agency
How to choose a Baton Rouge SEO agency: five red flags, what Google and the FTC say about guarantees, the AI search questions, and what you must own.
8 min read · updated 2026-09-05
How to Interpret Your Google Business Profile Insights
How to read Google Business Profile (formerly Google My Business) Insights: views, direct vs. discovery searches, customer actions, calls, directions, photos.
3 min read · updated 2026-09-05
6 Ways to Increase Small Business Brand Awareness
Six ways a small business builds brand awareness on a small budget: social media, customer reviews, useful content, community events, referrals, and service.
3 min read · updated 2026-09-05
Pay Per Click Advertising Explained
Pay per click advertising puts your link on the results page even when SEO cannot, and you pay only when someone clicks. How it works and where it gets tricky.
2 min read · updated 2026-09-04
Small Business Search Engine Optimization Explained
Small business SEO is how your website earns free traffic from Google. The five parts that matter, why local SEO is your biggest lever, and how long it takes.
7 min read · updated 2026-09-04
The Main Purpose of a Website
The main purpose of a website is to convert visitors into customers. Why every channel points back to the site and the seven-phase design process.
3 min read · updated 2026-09-07
Facebook Page Vs. Business Website
A Facebook page is not a business website. You do not own it, cannot control SEO, and reach few followers without paying. Why the right answer is both.
5 min read · updated 2026-09-04