Boost Your Website’s SEO with Press Releases: The Data-Backed Approach

Learn how press releases can help improve your website's search engine rankings and drive more business. Discover the power of press releases with data-backed evidence and examples from leading brands like Roman Originals. Incorporate press releases into your digital marketing strategy and start seeing results today.
press release boost website seo
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As a website owner, you know how important it is to rank high in search engine results. Higher rankings translate to more traffic, leads, and, ultimately, more business. But did you know that press releases can be a powerful tool for boosting your website’s SEO? 

In this post, we’ll explore how press releases can help improve your website’s search rankings and provide data-backed evidence to prove it.

What Are Press Releases?

Before diving into press releases’ benefits, let’s first define what they are. Press releases are announcements sent to journalists, bloggers, and other media outlets to share news about your business. These announcements can cover various topics, including product launches, awards, new hires, and more.

How Do Press Releases Help SEO?

Now that we know what press releases are let’s explore how they can help improve your website’s search rankings. Here are a few ways press releases can boost your SEO:

  1. Increased Visibility: When distributing a press release, it can be picked up by various media outlets. This can include newspapers, websites, blogs, and social media accounts. The more outlets that pick up your press release, the more visibility your business will receive, which can ultimately lead to higher search rankings.
  2. Backlinks: One of the most significant benefits of press releases is that they can generate backlinks to your website. Backlinks are links from other websites that point to your site. Google considers backlinks to be a critical factor in determining search rankings. When you distribute a press release, it’s common for other websites to link back to your site, which can help improve your search rankings.

The Data-Backed Approach

Now that we’ve discussed how press releases can help your website’s SEO, let’s look at some data to prove it. A recent study by Fractl and Moz found that press releases can significantly impact search rankings. Here are a few key findings from the study:

  1. Press releases can increase search rankings by an average of 14.3%.
  2. The impact of press releases on search rankings is most significant for small businesses.
  3. Press releases can generate an average of as much as a 2.3% increase in new backlinks.

Let me explain #3

According to a Moz analysis, Roman Originals experienced a massive boost in their SEO efforts. An increase of 17.5K press mentions resulted in a staggering 420% surge in organic traffic from the US. Furthermore, the brand received a remarkable 2.3K% increase in new backlinks. 

The impact of this surge in exposure was evident, with global sales increasing by a remarkable 560% within just 24 hours of the story going viral. These statistics illustrate how powerful press releases can boost your website’s search rankings and drive business growth.

These findings demonstrate that press releases can be a valuable tool in improving your website’s search rankings.


Press releases can be an effective strategy if you’re looking to boost your website’s SEO. By increasing visibility and generating backlinks, press releases can help improve your search rankings and ultimately drive more business. 

The data shows that press releases can significantly impact search rankings, especially for small businesses. So why not try it and see how press releases can benefit your business?

At BlakSheep Creative, we understand the importance of SEO for your website’s success. If you want to boost your search rankings and drive more business, consider incorporating press releases into your digital marketing strategy. 

Our team of experts can help you craft compelling press releases and distribute them to a wide range of media outlets, maximizing visibility and generating valuable backlinks. Contact us today to learn how we can help take your SEO to the next level.

Frequently Asked Questions

Here are some questions our customers often ask regarding press releases and SEO.

Get Started With Press Releases

Don’t wait any longer to incorporate press releases into your SEO strategy. 

The data is clear: press releases can significantly impact your search rankings and ultimately drive more business to your website. Press releases can be valuable if you’re a small business looking to increase visibility or a larger organization seeking to improve your link profile. 

At BlakSheep Creative, we’re here to help you get started. Contact us today or visit our press release writing and distribution services page to learn more about our press release services and how we can help you boost your SEO and achieve your business goals.

Picture of Clint Sanchez

Clint Sanchez

Clint Sanchez excels as the Chief of Information and Technology at the Baton Rouge Fire Department and as a digital marketer at BlakSheep Creative. With over two decades in public service, he expertly manages technological infrastructures while also applying his creative skills in web, graphic design, and video at BlakSheep. His dual role demonstrates a unique blend of technical acumen and creative innovation.
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