You’ve come up with an awesome product, filed the paperwork with the Louisiana Secretary of State, and now you want to boost your online presence. But where to begin?
How do you select an agency to handle your digital marketing, website design, and SEO campaigns?
Fortunately, we’ve compiled a list of items you should look for in the selection of your Baton Rouge SEO company. We hope that they help you.
Does the agency listen to clients’ needs and input?
No one knows your business better than you do. You’re the subject matter expert. If a web design firm doesn’t accept your input, then they certainly can’t be trusted with your business, right?
Do they accept client input? After all, it is the job of any B2B service provider to guide, not dominate.
Sure, they should want to help you dominate search and get to the first page of Google, but it’s of no use if your business and its products are not correctly represented. That’s why your input and ideas are vital!
Is the company CMS-oriented?
First, let us explain.
CMS stands for Content Management System. It is the means by which the content on your website is maintained and updated. Your website should never be static. Any Baton Rouge SEO expert will agree that a major part of your marketing strategy should include content marketing.
Your CMS allows you to publish, edit, modify, delete, or organize the content as you please.
But why should you pay someone to do it, when you can do it yourself?
Does the prospective company have a live portfolio of previous work?
Good design speaks for itself. Any professional design agency should have a multitude of websites and SEO campaigns that they can show you as proof that they’re experienced and successful at their craft.
However, don’t settle for a screenshot or just an image. Ask them to send you the link to the live site.
Take the site for a spin. Make sure all of the links work, that the design is appealing to the eye, and that you like their overall work.
(Mandatory plug goes here: Check out our portfolio.)
Does the company have experience and proper training?
Web design and search engine optimization SEO aren’t stagnant. You don’t attend a seminar once and are qualified to be an online marketing “expert.”
The SEO and web design landscape is rapidly changing. Take websites for instance. For years, designers created sites on a desktop computer for desktop computers.
Then came smartphones.
Now it is critical that a site looks great and loads fast on a mobile device. As a matter of fact, to get on top of the search results, it’s mandatory. On July 1, 2019, Google rolled out what’s known as “mobile-first indexing.”
Basically, your site needs to look good on mobile devices more than on desktop computers.
The good news? Mobile-first indexing helps local businesses in local SEO efforts.
Imagine a prospective customer is riding around town (let’s just say Baton Rouge for this example).
They decide that they are craving Greek food and type that into the search bar on their phone.
By using its infinite knowledge and fancy algorithms, Google provides the searcher with personalized results for Greek restaurants near their actual location.
(Mandatory plug goes here: Our team stays abreast of Google’s algorithm changes, design trends, and trending keywords / all things SEO to ensure that our clients destroy the competition on all search engines. Check out their certifications.)
What do the agency’s current and previous customers have to say about them?
Customer testimonials are the best way to judge potential SEO agencies. According to Bright Local, “Consumers read an average of 10 online reviews before feeling able to trust a local business.”
Do your homework, check out who the agency has worked with in the past and how successful their SEO campaigns have been. Make sure they were satisfied with the services provided.
Let us be your Baton Rouge SEO company.
We will analyze your current business state, carefully prepare a custom marketing strategy exactly for your needs, and finally, help you manage all the channels of your marketing mix. So stop wasting your money on bad decisions. Get in touch with us or complete this form and let us help you today!