By Clint Sanchez · Published · Updated · 4 min read
Quick answer
To close out the year, update every social profile (bio, cover photo, About section, holiday hours on Google Business Profile, new photos on Yelp), run a broken-link check with a tool like Screaming Frog, audit content for anything out of date, grow and engage your social following, publish new blog posts about holiday plans and next year's specials, and promote those posts on social media with hashtags and replies to every comment.
Key takeaways
- Check every social profile: Twitter bio and image, Facebook cover and About section, LinkedIn contact details and openings, Pinterest banner, and Instagram images.
- Set holiday hours and verify services on Google Business Profile before the season.
- Screaming Frog finds broken links, which frustrate visitors and harm the site.
- A content audit shows which pages need new information, images, or design.
- Follower counts matter less than engagement; 1,000 likes with ten comments is weak engagement.
- Post about holiday plans and new-year specials, then promote those posts, reply to every comment, and use hashtags honestly.
Livingston Parish businesses close for Christmas Eve, New Year's Day, and often the week between, and none of that reaches customers unless the Google Business Profile hours say so. A Denham Springs restaurant that forgets to post holiday hours gets the one-star review that says they drove out here and it was closed, and that review follows it into the new year.
Want this handled instead of DIY?
A 15-minute call, no script, no pressure. You leave with a plan either way.
2021 Year-End Digital Marketing Tips
The new year is just days away, and you’ve still got some last-minute digital marketing to get done for the year 2021. It doesn’t have to be a frenzy, but if you don’t take care of these tasks now, they may fall through the cracks come next year.
Here are some helpful tips on how to finish off your digital marketing in 2021 and get a head start on 2022:
Update your social media accounts
The first thing you’ll want to check is all of your social media accounts and update them with new and relevant content. This includes:
- Twitter: Make sure that your bio information is up to date, that you choose a profile image that relates to the topic or website, and share interesting content.
- Facebook: Your cover photo and profile image need to be relevant and represent your company in a good light. Also, update your information in the “About” section.
- LinkedIn: Companies should have a standard company page with up-to-date contact information and job openings. Make sure that you also post content that reflects your brand and industry.
- Pinterest: If you have a business, consider creating a professional account with an attractive banner image. Then, fill out the profile information and add at least five. Here are four tips to market on Pinterest like a pro!
- Google Business Profile (Google Business Profile): Double check your services and hours to be 100% correct. Be sure to put your holiday hours.
- Yelp: Put up new photos to represent your company in the best possible light.
- Instagram: Update your account with relevant images and information.
Do you need help with your company’s social media? We can help you with that. We’re Baton Rouge, LA’s leading social marketing company. Visit our services page to learn how we can help you!
Want this handled for you? We build and market websites for Louisiana businesses, and we will tell you honestly if you do not need us.
Check for broken links on your website.
Broken links are very frustrating for users, which can harm your site. Use tools Screaming Frog to search for broken links on your site.
Want us to check your website for broken links for free? We’ll do it, no strings attached! Shoot us an email at seo@blaksheepcreative.com with your website’s URL and we’ll send you a report of your broken links.
Check for out-of-date content.
Conduct a content audit to determine if your marketing strategy is up-to-date. An outdated marketing strategy could misrepresent your business and cause potential customers to lack trust.
A content audit will allow you to pinpoint which pieces of content are most in need of an update, such as new information, images, or design elements, so that you can restore the accuracy of your online presence.
Check every social profile: Twitter bio and image, Facebook cover and About section, LinkedIn contact details and openings, Pinterest banner, and Instagram images.
Get more social media followers.
You’ll want to make sure you have a solid social media presence and following. Check your current following and compare it to your competition’s follower count. Getting more followers will increase brand awareness, engagement on posts, trust in your product/service and ultimately lead to more conversions.
But, make sure that your followers actually engage with your content. For example, if you have an image that gets 1,000 likes but only ten comments, it’s not a very strong engagement rate.
Add new blog posts to your site, if needed.
You can use this strategy to bring in visitors interested in the type of information you provide (i.e., if you’re a medical company, you might want to include articles about the latest developments in the medical industry).
Post about what your company is doing for the holidays and any new specials for 2022. Keep your content regular and relevant to your audience to continue to reach new customers.
If you need help crafting engaging blog posts for your business website, check out our copywriting services that are built to get more traffic for your site and increase conversions.
Promote your new blog posts on social media
You’ll want to make sure that you give the audience what they want when it comes to content (i.e., if your audience likes dieting posts, you might want to make sure your new blog posts include diet-related information).
Encourage people in your business to like and share your blog posts with their followers. This will increase the visibility of the content and help you gain new readers.
Make sure that you respond to every comment made on your social media profiles and actively engage with people who mention or like your posts. You’ll also want to use hashtags in your posts so that your content can be found by people who are searching for it. Just make sure you’re not hijacking other people’s; that’s shady and deceptive..
Use these tasks to finish off your digital marketing in 2021 and get a head start on 2022! Get started today with any one of our effective, affordable digital marketing services.
We know it’s not always easy to have a whole team dedicated to finishing off your digital marketing in 2021, so we also offer custom plans for small businesses that just need some extra help.
Are you looking to finish off your digital marketing in 2021 with a bang?
The six best ways to finish out 2021 are outlined in this blog post. We hope you’ve found our article helpful and informative! Drop us a line in the comments, and let us know!
If these tasks seem overwhelming, we offer custom plans for small businesses that need some help finishing off their digital marketing.
Give us a call today at 225.505.3834 or send an email to info@blaksheepcreative.com for more information on how we can partner together to create the perfect digital marketing and SEO plan for your business needs.
Trying to figure out what marketing actually moves the needle for your business? Book a no-pitch Discovery Call and we’ll talk through your specific situation.
About the author
Founder & Lead Developer · Denham Springs, LA
Clint has built and marketed websites for 26 years, since founding BlakSheep Creative in 2000. He is also a 29-year firefighter and a 23-year member of IAFF Local 557, which is where the bias toward plain answers over sales copy comes from.
- Veteran-owned
- Firefighter-owned
- IAFF Local 557
Common Questions About Year-End Marketing Tasks
Short answers to the questions that come up most on this topic.
What should I update on my social media profiles at year end?
How do I find broken links on my website?
What is a content audit?
Does follower count matter more than engagement?
What should a small business blog about at year end?
Your next step, without the guesswork
No surprises, clear next steps, and a fixed price before anything starts.