By Clint Sanchez · Published · Updated · 4 min read
Quick answer
To get more engagement from social media posts, publish content your audience actually wants such as tips, industry news, and behind-the-scenes looks; use strong visuals; post when followers are online; reply to comments and questions quickly; keep profiles accurate and current; link to your profiles from your website and signage; use a few relevant hashtags; promote posts on your website and other channels; and keep testing content types to see what earns the most response.
Key takeaways
- According to SocialPilot, 1 billion Facebook Stories are shared every day, so a post has to be relevant to get noticed.
- Content with relevant images gets 94 percent more views than content without them, per a Kissmetrics statistic reported by Social Media Today.
- Twitter activity peaks between 11 AM and 3 PM, while Instagram sees the most activity in the evening; check when your own followers are active.
- Fast replies to comments and questions keep a conversation going; if you cannot answer right away, say when you will.
- Out-of-date contact information and website links on a profile are one of the easiest ways to lose followers.
- Too many hashtags reduce their effectiveness, and hijacking other people's hashtags backfires.
- One BlakSheep client's Facebook analytics showed a weekly reach over 98,000 with about 49,000 engagements.
You know that social media is important for your business, but it’s hard to get more engagement from your posts. What can you do to change that? Here are a few tips:
1. Post interesting and relevant content that people will want to read and share.
Every day people are bombarded with posts from friends, family, businesses, and other sources.
According to Socialpilot, 1 billion Facebook Stories are shared daily.
That’s a billion with a B.
If you want to get your content seen, you need to make sure it’s exciting and relevant to your audience.
Posting viral content or stuff that’s only loosely related to your business won’t help you achieve your goals. Try posting helpful tips, industry news, or behind-the-scenes content to give your followers a glimpse into what you’re all about.
2. Use strong visuals to capture attention.
People are drawn to visuals, and using strong images in your social media posts can help you capture attention.
Don’t believe me? Here’s a statistic from Kissmetrics to back it up:
Content with relevant images gets 94% more views than content without relevant images.
So, make sure to use high-quality visuals in your posts. You can include photos, infographics, or even videos.
3. Post at the right times of day to reach the most people.
Not all social media platforms are used equally throughout the day. To make sure as many people as possible see your posts, you need to post when your followers are most likely to be online.
For example, on Twitter, people are more likely to be active between 11 AM and 3 PM, while Instagram sees the most activity during the evening. Do a little research to determine when your followers are most active, and adjust your posts accordingly.
4. Respond to comments and questions quickly to keep the conversation going.
One of the best ways to keep people engaged with your social media posts is to quickly respond to their comments and questions.
Make sure you have someone monitoring your social media accounts during peak hours and be prepared to answer any questions that come up. If you can’t answer them right away, let followers know you’ll get back to them as soon as possible.
According to SocialPilot, 1 billion Facebook Stories are shared every day, so a post has to be relevant to get noticed.
5. Keep your social media profiles up to date and accurate.
One of the easiest ways to lose followers is to have inaccurate or out-of-date social media profiles.
Make sure all your contact information, website links, and other relevant information are accurate and up-to-date. You should also regularly update your profile photo and cover image to keep things looking fresh.
6. Make it easy for people to find your social media profiles.
To get the most out of your social media posts, you need to make it easy for people to find your social media profiles.
Add links to your profiles wherever possible, and use strong calls to action on your website and other marketing materials. If you have a physical location, add your social media info to your storefront and other signage.
7. Use hashtags to reach a wider audience.
Hashtags are a great way to reach a wider audience on social media.
By using relevant hashtags in your posts, you can make it easier for people who are interested in your topic to find your content. Be careful not to use too many hashtags, or they will lose their effectiveness. And please don’t hijack other people’s hashtags, that’ll backfire!
“Clint at BlakSheep Creative is the real deal. He gets it—fast, smart, and no fluff. Took my vision and made it sharper than I thought possible. If you want someone who understands branding, design, and execution on a next-level scale, Clint’s your guy. 5 stars all day.”
8. Promote your social media content elsewhere online.
To get the most out of your social media posts, you need to promote them elsewhere online.
Share links to your latest posts on your website, blog, and other social media profiles. You can also use tools like Hootsuite to help you share your content across multiple platforms.
9. Experiment with different types of content and strategies.
The best way to find out what works for your business is to experiment with different types of content and strategies.
Try different things and see what gets the most engagement. You may find that some things work better than others, and you can adjust your strategy accordingly.
If you follow these tips, you’ll be well on your way to getting more engagement from your social media posts!
Are you looking to get more engagement from your social media posts?
BlakSheep Creative can help! We offer free social media marketing consultations to help you get started. Contact us today to learn more!
Our social media marketing experts can help you create content that engages your followers and drives traffic to your website. Don’t believe us? The image you just scrolled past is from one of our current clients. You’re looking at a screenshot of their Facebook analytics for just this week.
A reach of over 98k with right at 49k engagement isn’t too shabby! That’s why some say we’re the best!
But that’s not it! We also offer a wide range of other marketing services, including:
Contact us today or visit our services page to learn how we can help you grow your business!
Looking to make social media actually drive leads, not just impressions? Book a Discovery Call and we’ll talk through what’s worth doing for your specific business.
About the author
Founder & Lead Developer · Denham Springs, LA
Clint has built and marketed websites for 26 years, since founding BlakSheep Creative in 2000. He is also a 29-year firefighter and a 23-year member of IAFF Local 557, which is where the bias toward plain answers over sales copy comes from.
- Veteran-owned
- Firefighter-owned
- IAFF Local 557
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