By Clint Sanchez · Published · Updated · 2 min read
Quick answer
Pinterest works for business as a traffic source, not a sales platform: it sends visitors to an online store, lead page, or blog post. Four tips get results: upload full-size, high-resolution images that are clear and eye-catching; use infographics to summarize ideas in one image; add Pin It buttons to the top and bottom of your posts and product pages; and study Pinterest analytics to see which images, times, and regions perform.
Key takeaways
- According to Hootsuite, Pinterest has over 459 million monthly active users, making it the 14th largest social network.
- Pinterest is not a selling platform on its own, but it can send significant traffic to an e-commerce site, lead page, or blog.
- Full-size, high-resolution images perform best because many people see each pin and blurry images get skipped.
- Infographics carry more information than a standard image and reach people who skip long paragraphs.
- Pin It buttons at the top and bottom of posts and product pages make it easy for visitors to share your content to Pinterest.
- Pinterest analytics show which images draw attention, what time of day they are seen, and which regions see them most.
Pinterest is the 14th largest social network, with over 459 million monthly active users. While it’s not as popular as Facebook, Instagram, Pinterest is a treasure trove for business owners who understand how to leverage the service and its unique features to promote their brands and build awareness.
Pinterest isn’t a selling platform on its own but can send significant traffic to your e-commerce website, lead generation page, or blog post.
Pinterest can help your brand reach audiences looking for your products and services, but only if you know how to use it well.
Want this handled for you? We build and market websites for Louisiana businesses, and we will tell you honestly if you do not need us.
Here are four tips on how to use Pinterest and become a kingpin in no time!
Use high-resolution and lighter images.
A Pinterest image should only be a part of your marketing strategy, not the whole thing. Make sure to take full-sized photos and upload them onto Pinterest. Remember that many people will see these images, so make sure they are clear and eye-catching.
Make use of infographics.
Infographics are great for summarizing your ideas or processes in one image. Use them on Pinterest because apart from providing more information than a standard image, infographics can get you noticed by people who get frustrated with long paragraphs and texts.
Make it easier to pin from your website.
As an online store owner, you would want people to pin your product images so that the pins will lead to your website. To make this happen, you need to make sure your posts have “Pin It” buttons at the top and the bottom. This way, it’s easier for audiences to share what interests them on Pinterest.
Always study your Pinterest analytics.
Analytics should be part of any online marketing strategy. Use the analytics data provided by Pinterest to see which images are attracting more attention, what time of day they are most visible, and which region of the world sees them the most.
Following these four steps should help you increase traffic to your website or blog posts and ultimately boost sales.
Have you tried any of these techniques?
Let us know in the comments below!
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About the author
Founder & Lead Developer · Denham Springs, LA
Clint has built and marketed websites for 26 years, since founding BlakSheep Creative in 2000. He is also a 29-year firefighter and a 23-year member of IAFF Local 557, which is where the bias toward plain answers over sales copy comes from.
- Veteran-owned
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Common questions about digital marketing
Is Pinterest good for driving website traffic?
What kind of images work best on Pinterest?
How do I get people to pin content from my website?
What should I look at in Pinterest analytics?
Should Pinterest be my whole social media strategy?
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