SEO is one of the most complex and essential aspects of any online marketing strategy, but it can also be challenging to get right. Many businesses struggle with SEO because they don’t have the right team to make it successful.
So if you want your business to rank higher in search engine results pages (SERPs), then you need to make sure that you have the following roles on your team:
Top Ten Business Employee SEO Roles that are key to SEO success
There are several distinct tasks in a business that help to optimize its SEO performance. Some may appear self-evident, while others might fly under the radar. It demonstrates that SEO strategy can be incorporated into your company’s operations at every level.
Here are our top ten roles:
1. The CEO (or another high-ranking official who sets the company’s vision and direction)
Why? Because the CEO needs to be on board with investing in SEO and understand the importance of it for the overall success of the company. Without the CEO’s buy-in, no other role in the company will be able to execute an SEO strategy successfully.
2. The CFO (or another high-ranking official who has control of the funds)
Nothing else matters without a proportion of your marketing budget being dedicated to SEO. The CFO or other senior decision-makers at your company must understand the importance of investing in SEO. Without a budget for SEO, none of the different roles on this list will be able to do their jobs properly.
3. The Head of Marketing (or someone with equivalent responsibility)
The head of marketing is responsible for developing and executing a holistic marketing strategy that includes SEO. They need to clearly understand how SEO can help grow the business and must allocate resources (time and money) to ensure that the SEO strategy is successful.
4. The Web Developer/Designer
Web developers are responsible for building and maintaining your website and ensuring it’s technically optimized for search engines.
They also play a crucial role in developing long-term content strategies, as they are often responsible for creating or modifying pages to include keywords and other Search Engine Optimization (SEO) techniques.
These content strategies help you reach your target audience by increasing your visibility on search engine results pages (SERPs).
5. The Copywriter/Editor
Copywriters are responsible for writing website content, including both the body copy and titles/headlines.
They also play an essential role in shaping the tone and style of your website’s content, which can significantly impact how well it ranks on search engine results pages (SERPs). Copywriters must also ensure that all website content is error-free and conforms to search engine guidelines.
Like any other content marketer, a copywriter should also be well-versed in SEO best practices to ensure that their content is optimized for search engines.
Additionally, your copywriter should work with the rest of your marketing team to ensure that the website’s content is aligned with your overall marketing goals.
6. The Social Media Specialist/Manager
Social media specialists manage all aspects of your company’s social media presence, including creating and publishing content, engaging with customers, and tracking results.
They are often responsible for optimizing social media posts for search engines, which can help increase traffic to your website from social media networks.
Interested in learning more about how rankings work on social media platforms? Read our recent article.
7. SEO consultant
Someone in charge of your brand must build your whole SEO strategy. An SEO consultant (SEO specialist) is responsible for designing and implementing your overall SEO plan. This involves conducting keyword research, improving website content, and developing links.
By working with your content writers, web developers, and social media specialists, an SEO consultant can ensure that your website is optimized for search engines at every level.
It also goes beyond that. Your SEO consultant should run technical SEO audits to identify any issues that could be holding your website back from ranking higher in search engine results pages (SERPs).
They should also be proficient in both on-page and off-page SEO techniques. And most importantly, your SEO consultant should be up-to-date on all the latest trends and changes in the ever-evolving world of search engine optimization (SEO).
They should also monitor your website’s SEO performance and report on progress to ensure that the SEO strategy is on track.
Using tools like Google Search Console and Google Analytics, they should track keyword rankings, website traffic, and conversions to give you an accurate picture of your SEO progress.
Lastly, a competent SEO consultant will use her skills to build a solid online presence and ensure that your website is seen by the people you want to reach out to.
8. PR manager
Because this person needs to know how to get the most SEO impact from promoting the company in a traditional PR sense.
A PR manager needs to have a good understanding of both SEO and link building. This is because they need to promote your company in a way that will help you earn high-quality links.
Your PR person will naturally always look for ways to get your business mentioned by other publications and websites. This lends itself perfectly to a clever strategy of building backlinks to your website.
9. The Brand Manager
This is someone who needs to think about how the company is perceived online. And that includes search engines.
A brand manager should understand how SEO works and how it can be used to build and protect the company’s reputation online.
10. The Customer Service Representative
Finally, it’s important to remember that SEO is not just about getting new customers. It’s also about keeping the ones you already have. And that’s where customer service comes in.
Your customer service representatives are the front line when dealing with unhappy customers. And if those customers take to the internet to vent their frustrations, it can hurt your business.
Do You Have the Right Team for Successful SEO?
To improve your SEO, having the right team in place is essential. So now you know the business roles that are key for SEO success. if you’re not already, consider hiring a copywriter, social media specialist, web developer, and SEO professional. With the right team in place, you’ll be on your way to SEO success.