What is search engine optimization?
SEO stands for “search engine optimization.”
It is the process of getting traffic from the “free,” “organic,” or “natural” search results on search engines.
All major search engines such as Google, Bing, and Yahoo have primary search results. This is where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
Payment isn’t involved, as it is with paid search ads.
As Baton Rouge’s #1 rated small business search engine optimization (SEO) agency, we aim to educate.
Here’s an explanation of SEO and how your small business can benefit from it.
SEO is not rocket science.
A lot of people think it’s some kind of magic, but that’s not the case.
Just take a look at it from your perspective.
What do you do when you want to find something on the internet? Your search for it, right?
And then you click on one of the links on the first page of the search results.
In fact, more than 90 percent of visitors will behave exactly the same way.
Ever wonder how those web pages at the top of your search results get there?
It’s because they were search engine optimized!
Exactly how search engines work is a closely guarded secret. But, the main principles are known. They’re based on two main factors: keywords, and links.
Let’s focus on keywords first:
Your chances for a better ranking grow when your website contains the same words that are being searched.
Keywords are especially effective when they’re found in a website title address or headings.
Quality over quantity should always be your rule of thumb. Some so-called SEO experts try to fool the search engines with some ridiculous keyword occurrence.
Quality Over Quantity Always!
Our small business SEO experts focus on quality content first. Quality content is what separates you from your competition.
But what about the links?
Websites that link to yours basically tell search engines that you have some good stuff there.
But again: quality over quantity!
Links from irrelevant sites won’t help you get a better rank.
Small Business search engine optimization is complex, but we make it simple.
What we’ve just talked about provides a basic introduction to SEO.
In reality, it’s not a simple task and you’ll definitely need someone to help you with it. Someone like us!
- develop a custom SEO strategy specifically for your small business
- identify the right keywords
- write friendly site code
- figure out the best linking tactics.
- most importantly, we’ll help you find ways to provide high-quality content for your visitors and search engines as well.
Do not hesitate to get in touch with us and let us do what we do best: search engine optimization.