By Clint Sanchez · Published · Updated · 3 min read
Quick answer
Search engine optimization is important because a website only produces business when people find it. Most products and services are offered by hundreds of competing sites, many already optimized, so ranking on the first page of Google decides who gets the traffic. Google handles more than 75,000 searches every second; ranking for even one keyword your customers use turns a share of those searches into visits and sales.
Key takeaways
- A well-designed website is of no use to a business if nobody visits it, and search engines are where most visitors come from.
- According to Internet Live Stats, Google alone receives more than 75,000 searches per second.
- Whatever your company sells is probably offered by hundreds of other sites, and some competitors have already optimized theirs.
- Getting to the first page of Google for the terms customers use is the goal of SEO, because that is where the traffic is.
- A keyword such as candles competes with roughly 7 million pages, which sounds like a lot but is manageable with professional SEO.
- SEO belongs in the long-term marketing plan, not as a one-time project.
A Baton Rouge plumber is not competing with 7 million sites. They are competing with the 30 or so plumbers who show up for searches from East Baton Rouge and Livingston Parish, and maybe five of those have done any SEO. That is why local SEO pays off faster here than the national numbers suggest: the first page is within reach for a business in Denham Springs that does the basics.
Search engine optimization, which is also known as SEO, can play a major role in the amount of business your company gets from the web. An awesome website design is of no use to your business if no one visits it.
Here’s why SEO should be an integral part of your marketing strategy:
Why is Search Engine Optimization Important?
If your business is dependent on customers visiting your website, then you should take a second and ask yourself if you’re happy with the amount of business you’re receiving from your site.
If the answer is yes and you’re overloaded with work, then chances are you’ve already used SEO services or chose other means of digital marketing.
Want this handled for you? We build and market websites for Louisiana businesses, and we will tell you honestly if you do not need us.
However, being that you’re reading this article, you are probably in search of answers or suggestions on how to create more traffic to your website and boost your company’s online presence.
But First, What exactly is small business SEO?
Now that we got that out of the way, let’s address why optimization is important.
For starters, who doesn’t want more business, right? I mean business is money and almost everyone we know enjoys making more money.
So, with that being said, SEO should be an essential part of your long-term marketing plan.
Well, only if you want to make money and dominate search and be on the top of search results.
The reason we’re saying this is because the web is a vast place.
Chances are, you’re just one of the hundreds of local businesses potential customers have to choose from. Whatever your company sells or offers as a service is more than likely offered by many others.
Some of your competitors have probably already had their site optimized. Our point being is that there are probably 100’s if not 1000’s of sites ahead of you in the search engines.
You’ve got to get to the first page of Google and other search engines.
A professional SEO can rank your site and bring EFFECTIVE traffic your way. And it doesn’t have to kill your advertising budget. We offer affordable SEO services for small businesses just like yours.
Back to SEO.
Let’s use an example. Let’s say you’re selling candles and you want your site to come up in Google when someone types in “candles”.
Now there is definitely some competition going on to rank for that key term, but not a whole lot.
You’re competing with roughly 7 million other sites using that term. Now you’re probably saying to yourself 7 million! That’s a lot! It may sound like a lot, but it’s not that bad. FYI Google alone receives over 75,000 searches per second.
The term “candles” was searched for a total of 165.0k times over the last 30 days.
This is according to a very accurate tool we use to find key terms to use.
Let’s say you rank #1 for that term and you get everyone who searched for that term to click on your site.
Now, assuming you get 10% of the total traffic to complete a sale, that is 16,500 sales.
Assuming a candle is 5 dollars and each person only purchased ONE candle. You’ve just made $82,500 in sales.
Not bad right?
The hard part is done.
That’s getting people to your site. Now all you have to do is sit back, relax, and watch sales increase.
That’s where we come into play!
Our SEO experts at BlakSheep Creative want to see you succeed.
We can handle all of your online marketing!
We are the best agency for web design in Baton Rouge, and create websites that look great on your desktop, and even better on your mobile device. Our experts are experienced and educated in all facets of digital marketing.
Don’t take our word on it, view their certifications.
But that’s not all that we do!
Let us work with you to take care of all of your search engine optimization (SEO) needs. From social media management to local SEO, to creating geo-targeted SEO campaigns, we are your choice for an affordable, experienced Baton Rouge SEO Company.
Contact us today for a free consultation.
Wondering if your SEO is actually getting traction — or where to focus next? Let’s diagnose it in a 15-minute Discovery Call.
About the author
Founder & Lead Developer · Denham Springs, LA
Clint has built and marketed websites for 26 years, since founding BlakSheep Creative in 2000. He is also a 29-year firefighter and a 23-year member of IAFF Local 557, which is where the bias toward plain answers over sales copy comes from.
- Veteran-owned
- Firefighter-owned
- IAFF Local 557
Common Questions About Why SEO Matters
Short answers to the questions that come up most on this topic.
What is small business SEO?
How does SEO turn into sales?
How much competition is there for a typical keyword?
Does SEO have to be expensive?
Is SEO a one-time project or ongoing?
Your next step, without the guesswork
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