Why is Search Engine Optimization Important?

Search engine optimization, which is also known as SEO, can play a major role in the amount of business your company gets from the web. Learn why it's so important.
why is seo important
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Search engine optimization, which is also known as SEO, can play a major role in the amount of business your company gets from the web.  An awesome website design is of no use to your business if no one visits it.  

Here’s why SEO should be an integral part of your marketing strategy:

Why is Search Engine Optimization Important?

If your business is dependent on customers visiting your website, then you should take a second and ask yourself if you’re happy with the amount of business you’re receiving from your site.

If the answer is yes and you’re overloaded with work, then chances are you’ve already used SEO services or chose other means of digital marketing.

However, being that you’re reading this article, you are probably in search of answers or suggestions on how to create more traffic to your website and boost your company’s online presence.

But First, What exactly is small business SEO?

Now that we got that out of the way, let’s address why optimization is important. 

For starters, who doesn’t want more business, right? I mean business is money and almost everyone we know enjoys making more money.

So, with that being said, SEO should be an essential part of your long-term marketing plan.

Well, only if you want to make money and dominate search and be on the top of search results.

The reason we’re saying this is because the web is a vast place.

Chances are, you’re just one of the hundreds of local businesses potential customers have to choose from.   Whatever your company sells or offers as a service is more than likely offered by many others.

Some of your competitors have probably already had their site optimized. Our point being is that there are probably 100’s if not 1000’s of sites ahead of you in the search engines.

You’ve got to get to the first page of Google and other search engines.

A professional SEO can rank your site and bring EFFECTIVE traffic your way. And it doesn’t have to kill your advertising budget. We offer affordable SEO services for small businesses just like yours.

Back to SEO.

Let’s use an example. Let’s say you’re selling candles and you want your site to come up in Google when someone types in “candles”.

Now there is definitely some competition going on to rank for that key term, but not a whole lot.

You’re competing with roughly 7 million other sites using that term. Now you’re probably saying to yourself 7 million! That’s a lot! It may sound like a lot, but it’s not that bad. FYI Google alone receives over 75,000 searches per second .

keyword overview on semrush for the word candles seo research

The term “candles” was searched for a total of 165.0k times over the last 30 days.

This is according to a very accurate tool we use to find key terms to use.

Let’s say you rank #1 for that term and you get everyone who searched for that term to click on your site.

Now, assuming you get 10% of the total traffic to complete a sale, that is 258 sales.

Assuming a candle is 5 dollars and each person only purchased ONE candle. You’ve just made $1290 in sales.

Not bad right?

The hard part is done.

That’s getting people to your site. Now all you have to do is sit back, relax, and watch sales increase.

That’s where we come into play!

Our SEO experts at BlakSheep Creative want to see you succeed.

We can handle all of your online marketing!

We are the best agency for web design in Baton Rouge, and create websites that look great on your desktop, and even better on your mobile device. Our experts are experienced and educated in all facets of digital marketing.

Don’t take our word on it, view their certifications.

But that’s not all that we do!

Let us work with you to take care of all of your search engine optimization (SEO) needs.  From social media management to local SEO, to creating geo-targeted SEO campaigns, we are your choice for an affordable, experienced Baton Rouge SEO Company.

Contact us today for a free consultation.

Picture of Clint Sanchez

Clint Sanchez

Clint Sanchez excels as the Chief of Information and Technology at the Baton Rouge Fire Department and as a digital marketer at BlakSheep Creative. With over two decades in public service, he expertly manages technological infrastructures while also applying his creative skills in web, graphic design, and video at BlakSheep. His dual role demonstrates a unique blend of technical acumen and creative innovation.
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