It’s no secret that SEO is constantly evolving. What works today may not work tomorrow, and what worked yesterday may now be considered spam. So how can you ensure your website stays ahead of the competition? By using the latest and most effective off-page SEO techniques.
This article will explore the top 19 off-page SEO techniques that will be essential for ranking high in search results in 2022. We’ll discuss each technique in detail and provide tips on how to start using them today to boost your website’s visibility and traffic.
And now, some of our favorite off-page SEO tactics for 2022!
1. Creating Shareable Content
One of the most important off-page SEO techniques for 2022 is creating shareable content. If you want people to link to your website or share your content on social media, it needs to be something they will want to talk about! Read our recent article to learn more about the power of social media..
And we all know that backlinks are one of Google’s ranking factors.
So how do you create shareable content? There are a few things you can do:
Make sure your content is original and informative. If you create your own unique content worth sharing, people will naturally want to share it with their friends and followers.
Find a way to tie the content into your product or service if possible. For example, if you sell furniture online, you might write an article about how to choose the perfect sofa for your living room or how to make your living room look bigger. This way, readers will understand the benefits of purchasing from you, making them more likely to click through to your website.
Include eye-catching visuals or infographics. People love to share and talk about graphics, so why not include them in your content? Make sure they’re visually appealing and convey the benefits of your product or service.
Got a good opening line? Start with that! The first sentence of an article is what people see when they share it on Facebook, Twitter, or other social media sites. If you start with a good sentence, people will want to read the rest.
Use interesting facts and statistics. You don’t have to get too technical, but find some interesting statistics or facts about your product or service and add them to your article. People love learning new things, so if you can teach them something, they’ll be excited to share it!
And most importantly, make sure your content is useful and relevant to your target audience. If you can provide valuable information that people need and want to share, you’re on the right track!
2. Influencer Outreach
Any good off-page SEO technique you’re using in 2022 will include influencer marketing. This means that you need to build relationships with key individuals or brands to encourage them to mention your website or give it a link back.
Nowadays, influence is measured by how many followers someone has on social media. If they have a large following, it typically means they are influential, so you’ll want to include them in your influencer outreach.
Here are some tips on how to carry out influencer outreach:
Find people who are already mentioning your brand or website. If you search for key terms related to your business, you may find that influencers are already talking about you. These are called brand mentions, and they’re free publicity!
Don’t just ask for a link. If you only contact influencers with a “link to my website please” email, it won’t be nearly as successful as one that offers value. Check out the example below:
This email is much more conversational and provides some valuable information about the article. If you provide value, influencers will be more likely to share your link with their followers!
Look for niche subreddits where influencers discuss topics related to your product or service. For example, if you sell wedding dresses online, search Reddit for “wedding dress” or “wedding gown.” Then take a look at who’s posting and commenting and introduce yourself.
Look for influencers on Facebook, Twitter, Instagram, TikTok, or other social media sites. Someone with a large following on these platforms may be an ideal influencer to reach out to. You can also contact them by email or phone if you have their contact information.
Don’t immediately ask for a link or share. People want to feel special and appreciated, so if you reach out and compliment their work, they’ll be more inclined to help you out in return.
3. Contribute as a Guest Author
Another good off-page SEO technique to use in 2022 is guest blogging. This means that you reach out to relevant websites or blogs and offer to write an article for them. Most of the time, guest authors can link back to their websites at the bottom of their posts.
We reached out to 100 guest authors and found the following motivation factors:
As you can see, although the reasons for guest posting vary, one thing remains true: There are major benefits to guest posting.
Here are some tips on how to contribute as a guest author:
Find websites related to your product or service. Look for websites related to your industry and contact them about becoming a guest author.
Network with other bloggers, authors, and influencers in your field. If you comment on their posts or share their work, they’ll be happy to return the favor and mention your website most of the time!
Offer to write an article for free. If they like your article, they may be willing to pay you for future posts.
4. Social Media Engagement
Social media engagement is still a valuable off-page SEO technique that will continue to be important for years to come. This means that once people are on your website, you have to encourage them to share it with their friends or other social media followers.
This means setting up social sharing buttons so that visitors can easily spread the word about your website. And it also means engaging with others on social media to encourage link sharing.
Here are some tips on how to effectively engage with your followers:
Encourage people to share your website across their social media platforms. Make sure you have social media sharing buttons or links on your website if you want people to use them.
Post content regularly for people to engage with and share. The more often people see your posts, the more likely they will share them!
Encourage users to follow and like your Facebook page and other social media profiles. You can also try running giveaways or contests on your page to encourage more engagement.
Content marketers can use social media engagement to their advantage in 2022 by understanding how audiences like to share information.
5. Social Bookmarking Sites
Another good off-page SEO technique to use in 2022 is submitting your website to social bookmarking sites. When you do this, you’ll be able to build backlinks and increase the amount of traffic that comes your way.
But what are social bookmarking sites?
Social bookmarking websites are sites on which Internet users share their web pages, articles, blog posts, images, and videos. There are several advantages to submitting your content to one (or more) of these sites.
These sites allow you to build backlinks, increase traffic to your website, and gain authority.
There are many social bookmarking sites available to build backlinks and increase the amount of traffic directed towards your site. The more bookmarks you can acquire on these sites, the better your website’s rankings in search engines. (As long as they’re not spammy links).
You can learn more about social bookmarking sites by reading the article over at BrandWatch.
6. Forum Submission
Forum submissions are another effective off-page SEO technique you can use to spread the word about your website. Most forums allow users to create profiles, so you must take time to fill out yours with accurate information.
When you create an account on a forum, be sure to include a link to your website in your signature. You can also include a link to your Facebook profile and other social media pages.
Here are some tips on how to effectively use forum submissions:
Take the time to fill out your profile and let people know about your expertise in your field. This will help people trust you, and they may be more likely to visit your website!
Link to your website in your signature, instead of just posting it as an image or text link. You can also add links to other social media profiles if you have them.
Make sure you post on different forums to gain wider exposure for your website and business. You can do this by finding the best forum for your industry and creating a thread about it.
7. Blog Directory Submission
Blog directory submissions are another popular off-page SEO technique that will still be around in 2022. When you submit your blog to these directories, you’ll be able to gain backlinks and increase traffic to your website.
You should note one thing when submitting your blog to these directories: if they approve your blog for inclusion in their directory, you will need to provide some information about your blog for them to post.
Submitting your blog to a directory is free of charge, so there are no real downsides. Just keep in mind that it may take some time before the moderator approves your blog, so be prepared!
Submit your blog to blog directories to gain backlinks and increase blog traffic.
8. Press Release Submission
Press release submissions are another effective off-page SEO technique that many companies still use in 2022. When you write a press release about your website, service, or other newsworthy items, you’ll give yourself an opportunity for more people to find out about your business.
Press releases are also a great way to build backlinks and get more traffic for your website, so be sure to submit them to relevant sites and directories.
Writers often place press releases on their own websites and in their articles, so you can use this as an opportunity to get free publicity! Don’t be afraid to reach out to big-name sites, as well – they may be interested in hearing about your news!
Press releases are a great way to communicate newsworthy information about your business.
9. Article Submission
Article submissions are another common off-page SEO technique that will remain popular in 2022. You may want to consider using article submission sites to get more exposure for your business and website.
Many article submission websites are available for use, but not all of them accept new articles regularly. You should submit your article to various directories, including high-quality directories that are sure to be popular in the year 2022.
When you submit an article to these sites, be sure to include at least one backlink to your website. This will provide more exposure for your business and increase the likelihood that people will visit it!
You can submit articles to article directories to increase your website traffic.
10. Question and Answer
Question and answer sites are similar to article directories in that you need to submit your question or answer. The main difference is that you get to include a link at the end of your submission!
Many people who use these websites are interested in finding answers about certain topics, which allows you to get additional traffic for your website by submitting information. All you need to do is choose a question or answer related to your niche and provide additional insight on the topic.
Question and Answer sites are great for increasing your website traffic if you can think of something to ask!
11. Blog Commenting
While blog commenting may not be as popular as it used to be in the past, it’s still a great way to get more backlinks and increase traffic.
Blogs are still a popular resource for people looking to read about what matters most in their niche, so keep that in mind when you’re trying to find places to comment.
When you leave blog comments on high-authority websites, you’ll increase the likelihood that they will allow your link back to your website. However, it’s important that you only leave relevant blog comments or risk losing credibility with your readers!
Blog commenting is another way to get more traffic for your website.
12. Forum Posting
Forum posting sites are similar to blog commenting in some ways, but they also work slightly differently. Forums are great resources for people who are looking to discuss topics related to their community. You can search for relevant forums and post something about your industry. Still, you have to be careful because leaving unrelated links or information will get your account banned – so don’t overdo it!
Forums are a great place to leave links back to your website if you participate in conversations within your niche.
Posting on forums is another way to get more traffic for your website by sharing engaging content!
13. Directory Submission
Directory submission sites are also a good option for getting some backlinks and increasing the amount of traffic to your website. Just remember that you need to submit high-quality directories, not any old directory that you come across.
There are many different directory submission sites, but not all of them benefit your website. It’s important to only submit your website to high-quality directories until you begin seeing results!
High-quality directories = High-Quality backlinks.
Directory submissions are another good way to increase traffic for your website by sharing engaging content!
14. Video Submission
This is one of the most popular ways to increase traffic for your website. It used to be that YouTube was the only major video submission site, but now hundreds of different websites support videos!
Videos are beneficial because they hold people’s attention longer than most types of content – so keep this in mind when you’re posting a video!
Most of these sites support any type of video, so be sure to use one that people will want to watch. If you have a competitive edge in your niche or if you know how to grab people’s attention, this is the way to do it!
Video submissions are a great option for getting more traffic for your website by sharing engaging content!
15. Image Submission
This is a very simple method for increasing traffic to your website. You can submit images directly to image-sharing sites or even add them as part of blog posts, so long as you credit the original creator of the image.
Remember that not all images are appropriate for all websites, so it’s critical that you only share high-quality images related to your niche!
All you need to do is find the right image-sharing website and add in a description with your link!
16. Infographics Submission
Infographics are great because they can appeal to people who like images and data. They’re also very eye-catching, which is another reason why they’re so popular!
You need to create an infographic that’s quality, however. Just creating an infographic doesn’t mean you’ll be successful at getting more traffic for your website.
When you create quality infographics, they’ll be shared and embedded on other websites, which can help you get quality links to increase your domain authority.
Infographics are another good way to increase your website’s traffic by sharing engaging content!
17. Document Sharing
Off-page SEO is all about getting your content on the web and into people’s lives. If you have a great document, you can share it with people who do not have access to the original.
What is document sharing?
It’s simply taking content you already created and sharing it with people in a different way.
You can upload your articles, images, or data to document-sharing websites like Scribd or Docstoc.
Document sharing is another great option for getting more traffic and backlinks for your website!
Plus, they help you increase your search engine rank, and get more website traffic (and sales!)
18. Use Your Google Business Profile
Your Google Business Profile is a nice and easy way to get more traffic for your website.
It’s free and doesn’t require much effort, so it’s definitely worth setting up!
All you need to do is create a profile for your local business, add all of the relevant information such as phone number, address, products, services, contact number, etc.
This is another great off-page SEO technique that can get you some extra traffic!
Plus your GBP is one of the most important parts of any local SEO campaign.
Create, optimize, and update your GBP, and you’ll rank higher for local search terms.
18. Web 2.0 Submission
Web 2.0 sites for SEO are an effective way to take your site to the top level in the search engine results pages.
All you have to do is share engaging content that people want to read!
Through these Web 2.0 sites, you submit articles, videos, images, and blog posts to generate backlinks and increase your overall traffic!
We predict that in 2022, Web 2.0 Submission will be one of the most popular ways for building links.
Popular Web 2.0 Sites:
Now that you know the top 19 off-page SEO techniques, it’s time for you to get out there and start sharing your content with everyone!
If you’re looking for help with your SEO, we’d be more than happy to assist! Our team of experts has a wealth of knowledge and experience in off-page and on-page optimization. We know what it takes to get your website ranking at the top of the search engine results pages – so contact us today to see how we can help you!