As a small business owner, you’re always looking for new ways to reach your target audience and promote your brand. You may have considered using Tumblr as a blogging platform but dismissed it as being too simple or geared towards younger users. However, Tumblr can be a powerful tool for marketing your business – if you know how to use it effectively.
Seven reasons why you need to use Tumblr for your business
Tumblr is an excellent tool for business, yet many companies overlook this social media platform. By using Tumblr for business, you are exposing your company to a world of opportunities. Keen to learn more? Read on!
I’m sure you’ve heard of the popular blogging platforms WordPress and Blogger. Have you considered Tumblr? It’s a microblogging site that allows users to post text, images, videos, etc.
Wait? Businesses use Tumblr?
Yes! Tumblr is a great way to promote your business. Here are five reasons why:
Here are seven reasons why you need to use Tumblr for your business:
1. Tumblr is the perfect location to build your company’s fan club.
There are about 396 million blogs on Tumblr, and out of that total, 1.1 billion people use the site each month. With so many distinct persons using the site, you’ll be able to quickly start developing your fan base by posting content related to your business.
You can find anyone on Tumblr, from high schoolers to grandparents, and everyone in between checking out the latest memes or reading about their favorite celebrity.
This is an excellent opportunity for businesses, as it means that no matter what your target demographic is, you can find them (and reach them) on Tumblr.
2. Tumblr is Ideal for content marketing
If you’re looking for a platform to help you with content marketing, look no further than Tumblr.
This is because content marketing is all about creating and sharing valuable content that promotes your brand or product. And what’s a better way to do that than through blogs, infographics, images, and videos?
Plus, since Tumblr is all about sharing content, it’s easy for your content to go viral on this platform – which can do wonders for your brand awareness and reach.
3. It’s easy to use
One of the best things about Tumblr is that it’s straightforward and user-friendly.
Even if you’re not a tech-savvy person, you’ll be able to figure out how to use Tumblr without any problems.
Over seventy percent of Tumblr’s users say that the dashboards are one of the things they love most about the site.
The dashboard is where you can see all the content from the blogs you follow in one place. It’s easy to use and navigate, perfect for busy business owners who don’t have much time to spare.
4. Tumblr is great for SEO
If you’re looking to improve your website’s SEO, Tumblr is a great platform to help you with that.
This is because when you post content on Tumblr, you have the opportunity to include keywords and tags that are relevant to your business. When people search for those keywords on Tumblr (or other search engines), your content is more likely to appear in the results.
5. Tumblr is rated #1 for social sentiment towards brands
Many people argue that “all exposure is beneficial exposure,” but this couldn’t be farther from the truth. Consumers are becoming smarter and more aware of the products and services they want to buy – and they’re using social media to help them make those decisions.
This is where Tumblr comes in. Tumblr is rated number one for social sentiment towards brands. This means that people are more likely to have positive feelings and thoughts about brands that they see on Tumblr.
So, if you’re looking to improve your brand’s image and reputation, Tumblr is the perfect platform to help you do that.
6. Sponsored content on Tumblr can help you reach your target audience
If you’re looking for a more direct way to reach your target audience on Tumblr, you can always opt for sponsored content.
Sponsored content is a form of advertising that allows businesses to pay to have their content featured on Tumblr. This is a great way to ensure that your content is seen by the people who are most likely to be interested in it.
There are three different types of sponsored content on Tumblr:
- Sponsored posts – These are posts that are paid for by businesses and featured on Tumblr’s dashboard.
- Sponsored day – This is when a business pays to have its content featured on Tumblr’s dashboard for an entire day.
- Sponsored video posts – These are video posts that are paid for by businesses and featured on Tumblr’s dashboard.
Let’s look at each of these in more detail.
Sponsored posts are similar to regular Tumblr posts, but with a few differences. You can choose your target audience’s gender, location, and interests when promoting a post. This makes your content a lot more visible to the people who are most likely to be interested in it.
Plus, sponsored posts also have great features that regular posts don’t have. For example, you can include a call-to-action button or a link to your website in your sponsored post.
A sponsored day is when a business pays to have its content featured on users’ dashboards for 24 hours.
This is a great way to increase your brand’s visibility and reach a larger audience. Plus, it’s a perfect opportunity to promote a new product or service.
When you sponsor a day, your content will be featured prominently on Tumblr’s dashboard. Plus, you’ll also get access to some great features, like the ability to include a call-to-action button or a link to your website.
Sponsored Video Posts
Sponsored video posts are just like regular Tumblr blog posts but with one significant difference: they’re videos!
Video is one of the most powerful and engaging forms of content out there. And when you combine it with the reach and visibility of Tumblr, you’ve got a recipe for success.
Plus, sponsored video posts come with some great features that regular posts don’t have. If you’re a data-driven marketer, you’ll love that you can track how many people have watched your video and how long they watched it.
7. Tumblr is a great way to connect with other like-minded people
If you’re looking for a community of like-minded individuals, Tumblr is the perfect place to find it.
There are millions of people on Tumblr who share your interests, and you can connect with them by following their blogs or interacting with them on Tumblr.
But what’s that mean for a business owner?
Simple: You can use Tumblr to connect with potential customers or clients who share your interests.
Treat this microblogging platform like you would any other social network.
Create content with text, photos, or video to increase people’s likelihood of engaging with your content.
And, because Tumblr is such a visual platform, it’s the perfect place to showcase your products or services. So, if you’re looking for a way to reach a new audience, Tumblr is the ideal place to do it.
Now that you know why you should be using Tumblr for your small business let’s look at how to get started.
How to Use Tumblr for your Business
Here are some tips for using Tumblr to reach more customers and grow your small business:
1. Use hashtags to reach a wider audience.
Hashtags are a great way to get your content seen by more people, and Tumblr is no exception. When you use relevant hashtags, your content will appear in the search results when people search for those terms. Just don’t hijack other people’s hashtags – that’s a no-no.
2. Post original content.
One of the great things about Tumblr is that it’s a platform for sharing creative content. Whether you’re a photographer, artist, or writer, you can use Tumblr to showcase your work and reach new audiences.
3. Interact with other users.
Tumblr is all about community, so make sure you interact with other users. Follow other blogs relevant to your niche, and reblog or like their content to get on their radar. You can also leave thoughtful comments on other people’s posts to start conversations.
4. Take advantage of Tumblr’s features.
Tumblr offers many great features that you can use to promote your business. For example, you can create a custom URL for your Tumblr blog, and you can also use the “Ask me anything” feature to answer customer questions and build rapport.
5. Promote your Tumblr blog on other social media platforms.
Promote your Tumblr blog on your other social media accounts to drive traffic to it. You can share your latest posts on Twitter and Facebook, and you can also add a link to your Tumblr blog in your email signature.
Small Business Tumblr Recap
With these tips, you can make the most of Tumblr and use it to reach more customers and grow your small business. So don’t sleep on this blogging platform. Tumblr is a powerful tool that should be in your marketing arsenal.
So if you don’t have one, run and create a Tumblr account now! Then create posts. If you play your cards right, those posts will become popular posts, and your brand will explode in no time! If you’re not blogging, you need to start now!
Do you need help incorporating Tumblr into your social media marketing strategy? Our team at BlakSheep Creative can help. Contact us today to learn more.