By Clint Sanchez · Published · Updated · 3 min read
Quick answer
Local SEO belongs on your priority list for three reasons. It creates local visibility through content, citations, links, and profiles that lead to more foot traffic and sales. It proves your business is authentic, because a verified listing with reviews, maps, and current contact details earns more trust than an organic or paid result. And it puts you in Google's local pack, the map results Google shows based on the searcher's location.
Key takeaways
- According to PwC's consumer survey, eight out of ten consumers prefer search engines for finding local information about products and services they need right away.
- Local SEO feeds search engines signals like local content, social profiles, links, and citations so they can show your business to nearby customers.
- Local listings at the top of the results read as more authentic than organic or paid results, because they carry maps, verified contact information, reviews, and media.
- Search Engine Land reported that 88% of consumers trust online reviews as much as personal recommendations.
- Google's local pack uses the searcher's location to surface nearby service providers, so ranking in it puts you in front of ready buyers.
- Getting to the top of local results is only half the job; staying there is the priority, which is why local SEO belongs in every campaign.
- Consistent business name, address, contact details, and social profiles plus a mobile-friendly site are the foundation of local mobile rankings.
A search for an electrician or an AC repair company in the Baton Rouge area is almost never a leisurely one. It is a phone search from a hot kitchen in July, and the caller picks from the three map results without scrolling. A Denham Springs business that is not in that local pack does not lose the sale slowly; it never gets the call at all.
As your premier and Baton Rouge SEO, digital marketing, and web design agency, Blaksheep Creative wants to see you succeed. We prioritize your success over our sales. That’s why we’re sharing our secret list of 3 reasons that Local SEO should be atop of your business priority list.
With today’s modern technology, more and more people are using Google Maps and their associated business listings to find local businesses and services. Eight out of ten consumers prefer to use search engines to find local information about products and services that they immediately need.
These days, for your business to survive and keep its’ doors open, it is critical that you get to the top page of Google and dominate search on Google local.
Want this handled for you? We build and market websites for Louisiana businesses, and we will tell you honestly if you do not need us.
However, getting to the top of the search results shouldn’t be your top priority.
Yeah, you read that right!
Staying there should be!
That’s why you must understand why you need to include local SEO into all of your SEO campaigns to increase your local search ranking (and your sales!)
To help you understand, you will find below 3 of the best reasons why your business absolutely needs local SEO.
- It helps create greater local visibility, increasing foot traffic and sales. Local SEO helps you promote your products and services to potential customers through local search. Signals such as local content, social profile pages, links, and local citations are some of the information that can be provided through local SEO. This enables search engines to provide relevant results to users, leading to improved local rankings and increased sales.
- Do you see a theme here? Increased Sales?
- It shows that your business is authentic. Users find local listings that land on top of search engine pages and are more authentic than organic or paid search results.
Maps, verified and updated contact information, customer reviews, and relevant media are just some factors that increase trust in your local business.
88% of consumers trust online reviews as much as personal recommendations.
- It helps you be a top local search result.
- Google now lists search results in what’s known as the “local pack.”
The search engine giant uses your geographical location to try to find a service provider close to you.
See why local search engine optimization is important?
Investing in long-term SEO services could help you increase your website’s mobile traffic.
It doesn’t have to be super expensive, either. We provide affordable SEO services for small businesses to help you succeed online.
By maintaining updated versions of your social media profiles, business name, location, and contact information and developing a mobile-friendly version of your website, your business will definitely rise to the top of local mobile results pages and other major search engine structures and features.
All in all, local businesses could really benefit from local SEO, especially since people love to support local businesses more than national or global stores.
Let us be your Baton Rouge SEO company.
Want to learn how to set up a successful local SEO campaign for your business? Or do you need advice on your online marketing? Would you like to see how our awesome website design can help you increase sales? Schedule a free consultation with us now!
Wondering if your SEO is actually getting traction, or where to focus next? Let’s diagnose it in a 15-minute Discovery Call.
About the author
Founder & Lead Developer · Denham Springs, LA
Clint has built and marketed websites for 26 years, since founding BlakSheep Creative in 2000. He is also a 29-year firefighter and a 23-year member of IAFF Local 557, which is where the bias toward plain answers over sales copy comes from.
- Veteran-owned
- Firefighter-owned
- IAFF Local 557
Common questions about seo
What is local SEO?
What is the Google local pack?
Why do local listings seem more trustworthy than regular search results?
Is local SEO expensive?
Why is staying at the top of local results harder than getting there?
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