Digital Marketing – An Investment NOT An Expense

Looking at digital marketing as an expense is a huge mistake, especially when it comes to deciding whether or not you should invest in your online presence. Find out why!
digital marketing baton rouge investment not expense
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Digital marketing is one of the most valuable investments you can make for your business to reach new customers and stay ahead of the competition.

It’s not just an expense but rather an investment that will give back so much more than it costs.

This article will show you how to invest in your business with digital marketing and why viewing it as an expense is a huge mistake.

The following points present six reasons why you should not just view digital marketing as an expense but instead as an investment:

Digital Marketing is the future of business growth.

New customer demands are evolving at lightning speed, and even if you’ve been in business for years, that doesn’t mean you won’t be able to adapt and grow your business. Customers today have more options than ever before, making it extremely important for companies to stay relevant in the eyes of potential customers.

Digital marketing is how companies reach out to new customers and establish themselves as a relevant source of information or entertainment. Digital marketing is cost-effective because it allows businesses to target a specific demographic or geographic location with their marketing efforts.

Digital Marketing is readily available for your business.

The first step to digital marketing success is finding the right company to meet your needs. With more than 3,000 search results for “digital marketing agency near me” on Google alone, there’s no shortage of options for you to choose from.

You want to find one that actually knows what they’re doing and can get eyes on your brand.

blaksheep creative denham springs 6M organic impressions

Digital Marketing is measurable and trackable.

When you’re growing your business, many different strategies can help you achieve success. Some customers might prefer email marketing, while others could be more responsive to social media advertising. The key to success is finding out which digital marketing strategy works best for your business, decreasing your costs, and gaining the most revenue.

google analytics dental website

Marketing efforts are more measurable than ever before, particularly with social media marketing.

You can see how many people are engaging with your content, what platforms they’re using, and where in the world they’re located. This makes it easier to discover which types of customers respond to digital marketing efforts, allowing you to improve your campaigns constantly.

Digital Marketing provides the opportunity to re-evaluate constantly.

Once you find out which of your marketing strategies work best for your business, it’s essential to continue improving on them rather than moving on to new ones.

When your marketing efforts are regularly measured and improved upon based on results, you can constantly tailor your campaigns to be more effective.

Digital Marketing is an investment that will bring success to your business.

Peter Drucker, the father of modern management, was quoted in a 2006 Forbes article as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

peter drucker management marketing investment not cost

Unfortunately, today’s business owners often view marketing as an expense. As a matter of fact, in our recent survey, only 17% of those surveyed said they were willing to invest $500 or more per month in digital marketing.

But Drucker’s view is more accurate. Businesses need to invest in marketing because marketing drives results by finding new customers.

Digital marketing is a long-term process, and it takes time to find out which strategies work best for your business. While it may require some patience, the positive results from digital marketing efforts are well worth the wait.

Initially, it might seem like digital marketing is too costly and that the return on investment for your business wouldn’t be as great as other options.

However, once you find out which types of customers respond to which types of efforts, your costs will decrease, and revenue will increase exponentially.

Digital Marketing provides long-term value.

Continuous marketing efforts are required to establish your business as a relevant source in your industry. Digital marketing allows potential customers to find out about your company when they search for solutions related to what you offer.

Digital marketing also makes it easier for customers who are already looking at buying products or services from other companies but are still undecided about their purchase.

Once they’re exposed to your marketing efforts enough times, there’s a much greater chance that you’ll convince them to choose you over the competition.

Digital Marketing is essential for businesses looking to expand.

Successful digital marketing campaigns help potential customers find out about your company and engage with your content. If you can provide value within their industry, there’s a much greater chance they’ll develop an interest in your company.

Continuously building out your digital marketing efforts helps potential customers become aware of the value you provide, even if they’re not right now looking to choose one of your products or services. When customers make their decision, it often comes down to which company provides the most value.

Once you have an established digital marketing campaign, it’s much easier for your company to expand into new products or services. Potential customers already know about your brand and are excited about what you offer, making transitioning into new work areas much more straightforward.

Digital Marketing is a powerful and cost-effective way to advertise.

most effective channels for digital marketing plan
Source: Ascend2

With the right digital marketing efforts, you can reach millions of customers from around the world.

You don’t have to pay for expensive ads that only reach a local audience or attempt to market your business through word-of-mouth which can be unreliable at best.

Digital marketing allows you to advertise to millions, even billions of potential customers for a relatively minimal investment.

Digital Marketing is the future.

Research has shown that as time goes on and digital marketing continues to expand, businesses that don’t take advantage of this type of advertising will be left behind. Those who do invest in it now will see their efforts pay off immensely as digital marketers begin to dominate the market.

As more and more businesses begin taking advantage of digital marketing, those who don’t invest in it will be far less competitive than their counterparts. If your business is still skeptical about how valuable digital marketing is, just look at what some of the industry experts are saying:

  • 59% of B2C marketers increased their content marketing budgets in 2020 compared to 2019. (Statista, 2020)
  • 70% of marketers are actively investing in content marketing and 24% plan on increasing their investment in content marketing in 2022. (HubSpot

Digital marketing is the future of business, and every good business owner knows that they need to stay ahead of the curve. By implementing a solid digital marketing strategy, you can grow your business and establish yourself as an industry leader in your field.

For more information on how BlakSheep Creative can help with your company’s digital marketing efforts, please call (225) 505-3834 or email

Great Digital Marketing Doesn’t Cost Money; It Makes Money.

If I asked you to give me $500 today and guarantee that in 30 days, for a 200% return on your investment, would it be too much of a challenge? Yes or no. Don’t overthink this question because there are only two reasonable answers: yes or no.

Any business owner would do this in a heartbeat because it’s not even an offer but rather the biggest lie I’ve ever heard.

Stay with me here.

The truth is that great digital marketing makes more than $500.

If you engage with the right kind of agency, your money won’t be wasted – it’ll make more than what’s invested in at first glance!

Here’s an example of a realtor and their return on a minimal investment in digital marketing for their company:

Brian was beginning to lose his faith. He had been a successful realtor for years, but new buyers were drying up like the Sahara desert. His phone used to ring off the hook all day with eager buyers looking to buy property, but now he could barely get an appointment with anyone.

He had done everything he was supposed to do; he updated his listings, went on open houses, and even came up with attractive marketing campaigns like “Spring is here- make the most out of season” or “50% of new homes are sold by noon on opening day.” But still- nothing.

Traditional marketing wasn’t working for Brian.

So what’s next? Brian thought to himself one sleepless night. It had been months since he first started feeling anxious about his shrinking list of potential buyers. He knew the time was now to try something new, but he didn’t know what else to do.

Luckily for him, he found an agency that helped him grow his client list and bring in more revenue than he had ever seen before. And even though we were in a recession, Brian understood the importance of investing in digital marketing.

He got curious about how they could get such incredible results, so he asked to see their analytics. When he did, Brian was amazed at what he saw:

Brian started with $500/month in digital marketing, and within weeks, he was generating over $1,000/month in new lead generation.

How did this happen?

The company Brian went with outlined an intelligent content marketing plan that met Brian’s specific needs. They knew that other realtors were trying the same tactics and strategy as him, so they had to be different from everyone else if he wanted to stand out from the competition.

They decided his digital marketing would revolve around offering unique content to his audience about making the most of their property listings. He was already posting on Facebook and Instagram, but they wanted the strategy to go the extra mile.

real estate infographic

They created infographics that Brian could post on his site, blog posts he could share on other social media channels, and even built a free workshop that he offered to his audience.

Why an infographic?

Infographics are 3 times more likely to be shared than other forms of content.

This unique strategy was exactly what Brian needed to jumpstart his business again! He had the best month of sales in years within one month of starting with digital marketing by an agency.

The moral of this story is simple- don’t let “not having enough money” be an excuse for not investing in your online presence. Even if you only invest $20/month, it’s better than spending nothing and getting zero results.

Digital marketing is about patience, not to mention the value of brand awareness that will rise exponentially after a while! You might see little growth at first, but once you start driving traffic and gaining new leads, you’ll see it pay off in no time.

Here are some common digital marketing strategies that can help your business grow:

  • Social Media– using Facebook, Twitter, LinkedIn, etc. to drive engagement
  • Blogging– posting guides or content on your site helps generate more interest from search engines and potential customers
  • Email Marketing– sending emails about upcoming sales or promotions to a list of refined leads is a great way to generate a buzz for your company
  • Content Marketing– offering free workshops, webinars, or seminars to establish your company as a thought leader in your industry
  • Video Marketing– create an educational video for YouTube that instructs potential customers how to do something they struggle with.

If you’re not sure how to get started with digital marketing, We’re just the company for you.

BlakSheep Creative is an agency that specializes in website creation, search engine optimization, social media, email marketing, blogging, and more.

We’ve helped dozens of businesses just like yours generate more leads and grow their clientele. We want to help your business become one of those success stories, so give us a call today!

Digital Marketing grows with your business.

As mentioned earlier, digital marketing isn’t just a one-time investment from a customer.

The difference between digital marketing and other customer investments, such as an in-store purchase or buying equipment for your business, is that you can scale your digital marketing to match your business’s growth.

Digital Marketing is not a one size fits all approach.

Just as individuals and businesses have different goals, there are also many kinds of digital marketing strategies.

seo roi statistics by industry 2021 2022

Customers who want to sell their products online might benefit from search engine optimization.(SEO). In contrast, those who wish to share their content on various social media platforms benefit from social marketing strategies.

Digital Marketing is not a short-term strategy.

Businesses need to understand that viewing digital marketing as an expense can be dangerous because it does not provide nearly the same amount of value as investing in your business’s future.

While it’s certainly possible to invest in digital marketing for the short term, it’s not sustainable because your business will eventually start to lose money.

Savvy business owners are investing in their future by viewing digital marketing as an investment instead of an expense. They’re seeing better results, increasing their revenue and growing their customer base.

If you’re struggling to grow your business and need help staying relevant in an increasingly competitive market, consider digital marketing as a way to help you accomplish your long-term goals.

An experienced digital marketing company like BlakSheep Creative can guide your business on the right path toward success with personalized strategies for growing your customer base with digital marketing.

Call us today at (225) 505-3834 to learn how we can help you achieve your business goals.

Why Viewing Digital Marketing as An Expense is Foolish:

We realize that that may sound harsh but consider the following story:

grumpy man who viewed digital marketing as an expense
This isn’t the actual Jack. Just a stunt double.

Jack was an old-fashioned man who owned a small business, his own hardware store. He used to like to fix things himself or fix things for people in town. You couldn’t walk into his hardware store without hearing the sound of power tools and smelling sawdust. Jack knew how to make things; he didn’t need any help from fancy newfangled digital marketing!

But then, he woke up on a Monday morning and gave his store a long hard look. It had been empty for weeks now from lack of foot traffic.

Jack Needed to Invest In Digital Marketing

He knew he needed to either invest in some kind of digital marketing or just close the darn thing down altogether. So he opted for the former and hired a local digital marketing company.

The Problem: Jack was behind his competition.

In this day and age, it’s not enough to be a small business with a storefront. You need to invest in your customers from every angle possible.

But Jack’s competition realized the return on investment from digital marketing and has been using this strategy for years.

These days, Jack’s competition is getting more customers by investing in digital marketing from companies like BlakSheep Creative.

For Jack to be competitive, he needed to start investing in digital marketing.

The Solution: Invest in Digital Marketing

It isn’t enough for small business owners to simply invest money in their company and assume that customers will magically appear. You need to be proactive about making sure your business is prepared to compete with the Joneses!

Investing in digital marketing helped Jack’s hardware store compete with his competition by taking advantage of the following strategies:

  • Increase website traffic conversion rates
  • Generate leads using the internet
  • Gain exposure for new products
  • Increase visits to his store using a Local SEO strategy.

A business can’t survive without investing in some kind of digital marketing. 

As you can see, Jack’s business isn’t going to fail because he invested in digital marketing. It gave him a leg up on his competition!

Now Jack’s store is thriving.

busy hardware store digital marketing investment
Not really Jack’s store – just an illustration.

Why? Because

Jack finally realized that digital marketing isn’t just a fancy new buzzword or an expense but an essential part of staying relevant in today’s ever-changing market.

Investing In Digital Marketing Leads To Success 

Digital marketing is one of the best investments you can make for your company because it will enable you to reach more customers than ever before.

Benefits of Investing in Digital Marketing

The benefits of investing in digital marketing are endless

It can help your business grow by getting you more customers, increasing revenue, and staying relevant.

As you can see, there’s no reason why any savvy business owner wouldn’t want to invest in digital marketing.

When you invest in digital marketing, not only are you getting impressive returns on investment, but also your business will have the tools it needs to succeed for years to come.

So if you’re looking to take your business to new heights, contact us at BlakSheep Creative. We offer services that are second-to-none and can help you make the most of your business.

For more tips on how to market your small business, contact BlakSheep Creative at (225) 505-3834 or by emailing us at

Problems With Viewing Digital Marketing as an Expense

When you look at your digital marketing as an expense, you’re limiting yourself to one approach. Your website can’t just exist on the internet; it needs to be found in the right places where your customers are looking for you.

Google sees thousands of searches every second, and that number keeps increasing.

google search statistic 2022

Practically everyone searching intends to purchase or at least learn more about what they’re looking for. And each keyword has competition; you can’t just show up on page one. You need strategies to get your site in front of the customers that matter. Keyword research helps you determine how.

Successful business owners know that a holistic digital marketing strategy is the best way to attract new customers. Just having a website isn’t enough anymore because not only do you need it to be on page one or even three, you need it to appear in searches for specific terms that are relevant to your business.

Failing to invest in digital marketing is failing to invest in growing your customer base and ultimately failing to increase your bottom line.

If you’d like help with a holistic digital strategy, contact us at BlakSheep Creative today! We have decades of experience helping local businesses improve their online presence, increase brand awareness, and get new customers!

Call (225) 505-3834 today to get started on the right path for your business.

Picture of Jessica Ridge

Jessica Ridge

Jessica is a skilled narrative architect, adept at transforming client experiences into captivating success stories. Her proficiency lies in shaping each journey into a compelling narrative of collaboration and achievement. With an unwavering dedication, Jessica ensures that every client's engagement becomes a memorable and distinct chapter, reflective of her commitment to excellence.
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