An Overview of Video Marketing

Here's an overview of video marketing to give you enough information to using it wisely. And you definately should be using video marketing for your business.
overview of video marketing
Table of Contents

The Truth about Video Marketing

Learn about one of the fastest-growing segments in the industry – video marketing

Online video – Should you have one or not?

Well clearly and concisely. Yes.

You definitely should. And it really doesn’t matter if you’re a freelancer, small business, or multinational corporation.

And here’s why.

In a nutshell

Because people love them.

Now let me explain this:

Basically, there are just two major steps in every business.

Attraction and conversion.

You need to attract a visitor and convert them into a paying customer. That’s it. And videos can significantly help with both steps. 

Let’s start with attraction.

Video marketing attracts

person at a crossroads making a decision

Imagine that an online visitor comes across your awesomely designed website.

There’s plenty of text and images explaining what you do and how great your products or services are.

But that’s really not the way to grab the visitor’s attention.

After reading for one or two minutes they will simply leave the site bored and you’ve lost the potential customer forever.

Now let’s assume that instead of the boring text you’ve got a one or two-minute video explaining all the important stuff in a short but memorable format that viewers can actually enjoy.

Studies have shown that videos are processed by the brain 60000 times faster than text.

Video marketing converts

70 percent of marketers report that video converts better than other content types.


Because your prospects can now really see what you do or sell. Getting more detailed information leads them to make comforting purchase decisions.

Also, video enables you to really stand out from the crowd and strengthen your brand’s trustworthiness.

But let me repeat the most important message here.

People love videos.

And you’re proof.  You just watched one right. So let us help you.

We can suggest the best video strategy for your business and produce it for you from start to finish.

Let us help you with your video marketing

We can suggest the best video strategy for your business and produce it for you from start to finish.

Picture of Jessica Ridge

Jessica Ridge

Jessica is a skilled narrative architect, adept at transforming client experiences into captivating success stories. Her proficiency lies in shaping each journey into a compelling narrative of collaboration and achievement. With an unwavering dedication, Jessica ensures that every client's engagement becomes a memorable and distinct chapter, reflective of her commitment to excellence.
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