Like any other company, painting contractors have to make the most of various advertising and marketing techniques to succeed and grow their business.
Most painters are reluctant to purchase advertising and, as a result, are missing out on valuable sales leads.
But, with some streamlined advertising techniques, your paint business can begin acquiring the lasting leads it needs to level up and see more profits.
One of the most economical advertising and marketing tools painting contractors can use is Search Engine Optimization.
Search Engine Optimization (SEO) is the most important tool in a painter’s “online toolbox” and should be part of your marketing strategy.
If you aren’t using SEO for your painting company, it will be hard for prospective consumers to locate your web site.
If your website can not be found, your attempts to gain sales leads online won’t succeed. Be sure to read our recent article 6 Easy Steps to Painting Company SEO to level up your SEO game.
While Search Engine Optimization incorporates many different marketing methods, there are three primary Search Engine Optimization methods to keep in mind.
What is Search Engine Optimization?
Before exploring painting contractor Search Engine Optimization strategies, it’s essential to understand what SEO is and exactly how it influences lead generation.
SEO includes optimizing your website– utilizing particular words and technical attributes– to rank higher in search results.
In easy terms, SEO allows you to connect with prospective clients searching for your services or product.
When used properly, SEO will help you rank higher on search engine result pages (SERPS) for keyword phrases associated with your business goals.
Here’s our ultimate list of high-ranking keywords for painters.
Many paint service providers utilize paid search as their primary source of lead generation.
While paid search and ads can give your company quick and direct exposure, it doesn’t provide the lucrative leads that directly convert to brand-new consumers and revenues.
That’s why focusing on natural rather than paid search is essential for paint specialists.
Prioritizing your painting website’s Search Engine Optimization is not only less costly than paid search, but it also provides lasting direct exposure for your company.
Below are the three primary SEO strategies that are important to the success of your paint business.
Painting Contractor SEO Tip # 1: Local Service Area
First, make sure you have the areas you serve on your web site.
I can’t tell you the number of times we have analyzed a site and found this hyper-local SEO component missing.
Or, a company has mentioned a city outside of their service area:
- They are based in a suburb, but they wish to obtain leads from the city.
- They’re in the city, but they want to get leads from the suburban areas.
You should build landing pages for each city to help you rank higher on Google and other search engines. Make sure these landing pages are optimized to convert visitors!
The first step in on-page SEO is to ensure that the correct geographical area is on your website’s pages — the complete address.
Be crystal-clear what areas you serve and make it easier for users (and search engines) to determine if you serve their city or region.
Painting Contractor SEO Tip # 2: Use the Correct Keywords
SEO for painting contractors focuses heavily on a simple question: Are you properly targeting the right keywords and phrases?
Proper keyword research is vital!
We’ve also seen plenty of painting websites that consist of just a few pages with very little content.
Your website is likely missing vital painting keywords and phrases that users are typing into search pages by having a lack of content.
It’s an honest mistake. Painters know their paint colors but aren’t familiar with how keywords (more specific keywords in the painting industry) generate traffic to their website.
Often, we see this when the painting company hires someone to build their website that isn’t familiar with the painting industry’s nuances.
Make sure your website’s content has relevant keyword phrases, and there’s enough content for each page to rank well in search engines (typically at least 350 words, but more is always better.)
Consider each page on your website as a mousetrap for a specific keyword phrase.
Painting Contractor SEO Tip #3: Enhance for Google My Business (GMB)
The last SEO suggestion for painters is to maximize your Google My Business page.
GMB is the most effective way to have your business listed in local search results.
Although, compared to a website, there’s not a great deal you can do on a Google My Business profile, every piece of information is essential.
Some questions to think about when enhancing your Google My Business page are:
- Have you adequately named your photos and included keywords in the title, if possible?
- Do your testimonials have your desired keywords in them? Follow our easy five-step process to getting more reviews for your painting company.
- Are your hours of operation displayed?
- Have you chosen the proper painting-related service categories based on your services provided?
- Are you posting throughout the busy season or when you have a promotion?
Asking yourselves these questions will guarantee you don’t miss out on any possibility of optimizing your Google My Business page.
If it’s been a few years or months since you’ve reviewed your Google My Business account, it’s critically vital that you do so.
Optimizing your GMB is a surefire way to rank for those “near me” searches.
Recap of Search Engine Optimization Tips for Painters
In summary, the first thing you need to do is make sure your website is optimized for your local area(s) that you serve.
The second thing to focus on is doing keyword research and ensuring that you’ve used the applicable terms and phrases in your web page’s copy.
Research your keywords.
When you come up with keywords off the cuff or from your gut rather than from proper research, you’re less likely to draw in visitors looking to hire a painter.
The last SEO idea is optimizing your Google My Business page. A properly optimized GMB is particularly crucial for paint professionals, as it can produce a lot of leads.
Don’t forget to properly interpret your GMB insights to see where you can make changes to boost your local search rankings.
We get it. There aren’t enough hours in the day for painting contractors to complete their projects and focus on their website and its Search Engine Optimization.
Add to that the rest of the necessary digital marketing for plumbers components:
- Off-page SEO (Link Building)
- Social Media Marketing
- Content Marketing (Blog Posts)
It can be overwhelming, but we’re here to help.
We are well-versed in the painting industry and know what techniques and strategies work and give you the best return on investment (ROI) for your marketing dollars.
Painter SEO Services that Provide Results
Contact us and let us show you how you can level up your painting company without breaking the bank. Fill out the form below for your free painting contractor SEO consultation.
