Better SEO creates better possibilities of being seen.
Simply put, search engines include a pre-organized database of links, all of which are set up according to their content and appeal. When a user enters a keyword or phrase into a search page, they are given a list of relevant results.Chances are, since you’re reading this article, you’re somewhat interested in using SEO to help expand your painting business. Be sure to read our comprehensive guide to Super Easy SEO for Small Businesses.
IMPROVING YOUR PAINTING WEBSITE’S SEO
While the process of getting better results in the SERPs (search engine results pages) is a complicated one, there are ways that you can develop your website so that it ranks better in search engine results.
One of the best methods to improve your search engine ranking is by creating material that engages your target audience. As a guideline, you should identify one or two main keywords for your page– say, for example, “Louisiana painter” or “painting contractor”– and utilize these throughout your site.Identifying the correct keywords increases your prospects of appearing in related search engine results.
Avoiding duplicated content on your website goes hand-in-hand with producing high-quality, user-focused material. Content that is the same or too close to other pages on your website is difficult for search engines to rank because they can’t figure out which version to include in their database. As a result, your pages will compete amongst themselves in the SERPS (this process is called cannibalization).
When search engine crawlers move through your headers, they look at how consistent your heading keywords are with the rest of the content, lending a better description of your page’s content. Make sure to keep your headings in order as your content gets more-detailed and don’t make the common mistake of having more than one H1 on a single page. Remember, heading tags aren’t for styling purposes but for presenting your content clearly and orderly.
It’s not just enough to have a web presence– you’ve also got to keep it. A website that hasn’t been updated for a while might not seem as legitimate as a site that was recently modified. Keep users in the loop by publishing about your most current painting projects or business news, and try to create at least one new blog post a week. Upgraded material suggests to search engines (and customers) that your website’s content is appropriate and worth being discovered.
Not only can you share your own content to increase your painting company’s appeal, but social media also allows your fans, followers, and previous customers to do the same. Use the image below for an average of how often you should post on different social media platforms.Not only do they enable you to share your own material (previous painting jobs, company news, etc.) to increase appeal and relevance; your fan base can likewise share your posts with their fans, therefore practically “crowdsourcing” your material.
Easy Steps to Painting Company SEO
MAKE USE OF SOCIAL MEDIA
UPDATE YOUR CONTENT OFTEN
AVOID DUPLICATED CONTENT