If you’re an architect or work at a firm that does architecture projects, you know how difficult it is to get clients. It’s no secret. Let’s face it. How do you get new clients? There are many ways of getting a client to hire your firm, and one of them is; blogging.
Blogging can be a helpful marketing tool for architects and architecture firms. Blogs are incredibly effective when used to reach existing and potential clients. This article provides sixteen exciting reasons why you should consider blogging for your architecture company today:
First, let’s define what an Architectural blog is.
What is an Architectural Blog?
An architectural blog, or architectural website, is a type of website that consists of different posts displayed in reverse chronological order. They’re usually written by designers and architects and curated for people to read.
Speaking of architect websites, here’s a list of our favorite ones.
These websites are often used to document an architect’s work over time, share photos of their latest projects, and provide advice for other professionals in the industry.
Blogs are a great way to promote and share what architects do. It’s also a great way to connect with others in your industry and get immediate feedback on projects from clients.
You might be wondering if blogging is such a great way of promoting and sharing what architects do why so many in the field are still not doing it. This article is written for architects and architecture firms to show just how beneficial it can be.
Benefits of Blogging for Architects
Without further adieu, here are the top ways an architect can benefit from blogging.
It’s a great way to get your work out to potential clients.
One of the best ways to get clients is to work hard at promoting your work.
What better way than for potential clients to see your great work first-hand? Having a blog helps you expand beyond just architecture firms or other architects.
Blogging can reach out to consumers who may be looking for a renovation or re-design. It’s a great way to get your work out there and gauge client interest without having to spend money on ads.
It’s a great way to connect with others in the industry.
As an architect, you know that there is a lot of competition in your field.
By sharing posts on your blog, you immediately connect to the fellow architects and architecture firms around you that have also decided to make their work public.
This makes it easier for discussions and cross-industry ideas between different professionals in the industry.
It’s a great way to get feedback on projects.
By blogging about your past projects, it allows others to see them in a different light. Comments or critiques are essential for architects.
If you have no one to give you feedback, how do you grow and improve?
By blogging with pictures of your work, others will be able to leave comments that could be incredibly helpful. It’s a great way to connect with others in the industry and get feedback on projects as soon as the same day that you post on your blog.
It’s an easy way to promote yourself and your firm.
A blog is a complete package to showcase what your company or firm can do. It’s an easy way to put your best work in front of consumers and allow people to see for themselves how great it really is.
No one will know about your company if you don’t tell them. Sure, it may help increase sales, but most importantly, it’s a great way to show the world what you can do.
It brings you more traffic and allows you more access to others in the industry.
A blog lets people know that your company is keeping up with technology (if they are), which may be appealing to potential clients. It also opens up a whole new door in terms of what you can do with your marketing.
It allows you the opportunity to share personal stories about your work.
The best way to learn and grow in this profession is to share stories with others. It’s an easy way to let people into your life as an architect, which may make more people interested in what you do.
Having a blog can help you with networking as well.
It allows you the opportunity to think out loud about architecture and design.
It’s easy to get caught up in the constant hustle and bustle of the job. By blogging, you can take a step back from all the work and really think about what you’re doing for future projects or how things could be done differently.
It’s an easy way to brainstorm and refresh your creative juices when you feel stuck or uninspired. It’s a great way to have a creative outlet to help you grow as an architect and an individual.
It makes your company look more established and credible.
You are essentially sharing your expertise in the field with others for free. This may be attractive to potential clients or colleagues already within the industry.
It’s one of the best ways to show potential clients that you are an established member of the industry.
A blog will help your company grow as a whole and improve business overall.
If you aren’t blogging at your architecture firm, this is something that needs to change immediately.
Blogging is an excellent way for people to get their feedback on projects, see what’s going on in the design world, and connect with others who are passionate about what you do.
It allows your company to stand out from the rest.
This is more important than ever in today’s digital age. Your company needs a unique hook that will separate it from the rest of its competitors without having to spend too much extra money.
A blog is that hook, allowing you to share your design work with prospective clients and get valuable feedback. It’s a great way to build a community around your brand and help others grow theirs as well.
It allows your company to have another extension of its online identity.
Having a strong online presence goes past having a simple website. Having a blog will allow you to have a more personal connection with potential clients.
It’s one of the best ways to show that your company is, in fact, an active business, not just a company putting things up online and hoping for the best.
If you aren’t blogging about architecture, then who else is? Most companies have blogs nowadays, so it’s important that yours does as well. If you want people to find you online, that is.
It allows you to provide a strong voice within the industry.
Blogs are incredibly powerful tools when used correctly. If used properly, you can share your knowledge with others and help the architecture industry be seen in a positive light.
But don’t stop at your blog posts. Sure, there are so many benefits. But make sure to create a strong social media presence as well.
If you pair inbound marketing methods (blogs, social media) with outbound marketing methods (email marketing), you’ll see more success than you can possibly imagine.
You can improve your rankings in search engines by adding keywords into blog posts.
This is more for your benefit than anything. Having keywords throughout your blog posts can help you with SEO (search engine optimization) and allow a larger audience to find you when doing their research online.
You can rank higher on google searches and drive more traffic to your website. Once you start blogging, your firm will benefit in ways that you never thought possible.
Having a blog helps give potential clients an idea of the type of work you do before even seeing it.
When current clients are reading through your blog and find something interesting or helpful, they will be more likely to share it with other people interested in it.
Once they share your blog content, your company will get free exposure to potential clients.
Not only that, but once they share it online, it becomes a bit of an advertisement for your firm. You never know who may stumble upon your blog and then decide to connect with you on social media or through email.
Your company will become more credible and reputable within your industry and community.
When you share your knowledge with fellow architects or amateurs, people will see that and, in turn, respect you for it.
This could be an excellent opportunity to increase your firm’s reputation and make more connections within the industry. As mentioned before, blogging is one of the best ways to showcase that you have experience within the field of architecture.
It allows you to be seen as an authority figure and someone worth listening to on a topic that they are passionate about. It will help increase your credibility and build a strong reputation in the industry as well.
Blogging is one of the best ways to show potential clients that you are an established member of the industry and have a strong knowledge of architecture.
Having a blog is one of the best ways to show how serious you are as a business.
If you’re an architectural design firm, it’s nice to see that your company is active and not just another brick in the wall of businesses within your industry.
It gives off a more personal vibe than corporate and allows people to get more connected with your business as a whole
You can design your blog to fit the rest of your website or create a new piece for it altogether.
You must create a strong brand and have something that matches the rest of what you do.
Having an aesthetically pleasing blog is just as important as having an aesthetically pleasing portfolio website, and potentially even more so. It’s a great way to improve the overall look of your business as a whole.
It’s easy for anyone to do, and if you can type, it makes sense that you can blog as well.
Seriously, if you can type, then you can blog. Having a blog doesn’t need to be incredibly difficult if you find the right tools to use. It definitely helps to have experience in writing and editing, but it’s not an absolute requirement.
Having your own blog allows you to connect with your clients on a more personal level.
When you blog, you can promote what your business does and how it can benefit others. You’ll also be able to provide honest thoughts on projects your company has worked on and the process behind each one.
If someone links directly to a particular page of your website, they will know exactly where they are going whenever they visit your blog.
When a potential client finds you and goes to the page that links directly to your blog, they won’t be taken to some random page within your site.
It will take them straight to where you want them to go and, in turn, give them more information about what it is that you do. This will help with conversions from visitors to clients.
And that means turning potential customers into happy clients, which means success!
What topics can architects blog about?
This can be a tricky question to answer because there are so many options within the architecture field.
There is no “one size fits all,” and some people might like to talk about something another person wouldn’t. It’s essential you blog about what YOU find interesting and engaging. If you’re interested in it, then others will probably be interested in it too.
There are also many different topics that you can blog about based on the specific niche of architecture and industry your company is in, or even if you aren’t part of a more prominent firm but are an individual architect trying to get some name recognition.
I’m going to go over ten very broad topics that architects can blog about.
The best part is that each of these will potentially lead to your target audience’s other, more specific topics and discussions.
Blog Post Examples:
- Share your thoughts on the latest architecture trends.
- Talk about how you’ve incorporated a particular design into your projects.
- Teach people something new about the architecture industry
- Talk about your career journey so far and how you got to where you are now.
- Share what’s going on in your personal life and how it relates to architecture.
- Talk about something that happened within your past projects or something that didn’t go as planned with a project.
- Talk about what could have been done differently and how we as architects can avoid making the same mistakes in the future.
- Talk about architecture etiquette and how it relates to your occupation.
- Discuss what’s going on within your industry and connect with other people who do similar things to you but might not necessarily be competing companies or firms
- Share the latest designs that you’re working on and ask for feedback or suggestions.
- Discuss an architectural practice that you admire and would love to incorporate someday.
- Talk about what an architect does daily, both the tangible aspects of things like drawing out blueprints and meeting with clients and the non-tangible elements that may not be as clear to someone outside of our industry.
- Offer new insights into how you work and what your design process is like
- Talk about architectural trends in your local area and how they relate to your work.
- Discuss interior design trends and how that jives with your work as an architect
- Highlight a new business that you’ve done work for and explain what they do
- Discuss what kind of work you’re most interested in and why
- Highlight other blogs in your industry and give a little insight into their success
- Talk about what’s going on in the architecture community today and join conversations that are already happening.
- Discuss how you’ve changed your design during the design process, or talk about changes you would like to make for future projects.
- Create a list of your most popular posts.
It’s important you talk about what YOU are interested in and not just what readers may expect from a blog written by an architect. Readers will get bored if all you do is write the same thing every single day and won’t find it as valuable or beneficial for them. This goes back to focusing on engaging and exciting topics, which will likely be engaging and exciting to your target audience.
Look at other bloggers in your industry and area. Then look at their blog posts and see what they’re talking about to understand how you should structure your own.
Life of an Architect
Now, we’re not architects, but one example of a blog like this is The Life of an Architect. They talk about architecture and, you guessed it, what it’s like to be an architect.
This successful blog resonates with us because it educates readers and goes into greater depth about the field without getting too technical or wordy.
Visualizing Architecture is another excellent example of an architectural blog that talks about various topics. It’s not confined to one field and instead touches on several different categories.
What makes this blog successful is the ability to talk about all sorts of things in the architecture industry while also creating a bold, beautiful design that readers can get lost in as they scroll through new posts each day.
Check out one of the best architecture blogs, Architecture AU. It’s a comprehensive site with articles from Australia’s top magazines and includes content on buildings, designs, and people throughout the country, making it an invaluable resource.
It’s your blog, so no one can tell you what to write and how. What I’ve done above are just some ideas of topics and content within specific niches in the architecture world. Still, it’s always important to keep your finger on the pulse of what’s going on and pay attention to your followers and the comments they leave you. If there is one thing I’ve learned from blogging, it’s that you always need to be willing to adapt.
Adaptation is what makes a so-so blog into a great blog.
Post on a Regular Basis
Once you decide what to write about, you need to write regularly. Whether it’s your first blog or you’re an experienced blogger, you need to post regularly. If you don’t, there’s always a chance your followers will forget about you and where to find the content they’ve grown accustomed to.
There’s no set schedule for creating written content. Some bloggers publish a new post every day, and others do it once a week or once a month, etc. It all depends on the content you’re sharing and how much time you want to put into your blog.
Develop a schedule that fits your goals and needs, and publish articles accordingly.
We hope that this article was able to give you some ideas for what your blog could be about. No matter what you decide to do, make sure it aligns with who you are as a person and the industry that you’re in.
Once you have these things figured out, it’ll be a lot easier to figure out what kind of content would work best for your blog so that it’s not only engaging but profitable too.
So what are you waiting for? Get started blogging today!
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