It’s no secret that to be successful, architects need to generate a steady flow of leads. But what if you’re struggling to get the number of leads you want? It might be time to try something new.
Getting more leads from your Architectural Website is important to architects because they need to generate a steady flow of possible clients. They have to get people interested in their work and show them what they can do for them.
While word of mouth may be the best form of marketing, architects also need to have an online presence.
This article will cover nine easy ways to get more leads from your architectural website. By implementing these methods, you could see a significant increase in the number of leads you generate. After reading the blog post, be sure to visit our recent blog post to learn nine essential elements for any architectural website.
Architects could see an increase in business by getting more leads from their websites. In fact, according to a report from Hubspot, 61% of marketers consider generating traffic and leads to be their biggest challenge.
If you’re an architect looking for ways to get more leads, read on to learn about nine easy ways to do just that.
Keep it simple
Architectural websites need to be visually appealing and easy to navigate. If a potential customer has to click more than three times to find what they’re looking for, they’re likely to give up and go somewhere else.
Make sure your site is designed with the user experience in mind. Use clear and concise text, easy-to-use navigation, and beautiful visuals to guide visitors through your site.
If you need help with your architecture website design, contact us today. Our expert team can help you create a site that’s both visually appealing and easy to use.
Include a call to action
Your website’s primary purpose is to generate leads. To do that, you need to include a call to action (CTA) on every page. A CTA is a statement or button that encourages visitors to take a specific action, such as filling out a form or calling a phone number.
Make sure your CTAs are clear, concise, and easy to spot. Use action words like “contact us” or “get a free quote” to encourage visitors to take the next step.
If you’re not sure how to create a compelling CTA, contact us today. Our team can help you create CTAs that are both effective and easy to spot.
Every page on your site should include a call-to-action (CTA). A CTA is a statement or button that encourages visitors to take a specific action, such as signing up for your newsletter or requesting a consultation.
Make sure your CTAs are visible and easy to find. Use strong verbs, such as “request a consultation” or “download our e-book,” to state what you want potential customers to do clearly.
Examples of CTAs:
- Request a consultation
- Schedule a meeting
- Download our e-book
- Sign up for our newsletter
Use your CTAs to get your visitor’s email address so you can add them to your marketing list. You can then send them regular updates about your firm, new projects, and special offers.
Clear and Concise Text
Design your site using clear and concise text. Get to the point and don’t use fancy language that could confuse potential customers. Use bullet points and short paragraphs to make your content easy to read and digest.
Your target market should be able to understand your website’s content without difficulty. If they can’t, they’re likely to move to another site.
Make sure your site’s navigation is easy to use. Use drop-down menus, breadcrumbs, and search bars to help visitors find what they’re looking for.
The last thing you want is prospective clients getting lost on your site. If they can’t find what they’re looking for, they’ll likely leave and never return.
Use high-quality visuals, such as photos, infographics, and videos, to engage potential customers and promote your brand.
As an architectural firm, you likely have a portfolio of beautiful visuals to choose from. Select the ones that are most relevant to your target market and use them throughout your site.
Offer something of value.
To get potential customers to give you their contact information, you need to offer something of value in exchange. This could be an e-book, white paper, or checklist.
Make sure the content you’re offering is relevant to your audience and that it provides them with value. No one wants to waste their time reading something that isn’t going to be helpful to them.
Plus, your target audience is more likely to do business with you if they see that you’re an expert in your field. You can position yourself as an authority figure in the architectural world by providing valuable content.
Examples of e-books for architects:
- The Top 10 Mistakes Architects Make When Designing a Home
- 7 Ways to Save Money on Your Next Building Project
- 5 Tips for Creating a Sustainable Home
Examples of white papers for architects:
- The Benefits of Green Architecture
- How to Design an Energy-Efficient Home
- The Future of Sustainable Building
Examples of checklists for architects:
- Doing a walkthrough with a fire marshal
- To-do list for your first day on the job
- Project closeout checklist
Educational content is a great way to show potential clients that you’re an expert in your field. It also helps build trust and establish your firm as a credible source of information.
Create a sense of urgency
If you want people to take action, you need to create a sense of urgency. Use language that encourages people to act now, such as “limited time offer” or “act fast.”
Make sure your offer is genuinely time-sensitive and that there’s a reason why people need to act now. Otherwise, you risk losing credibility with potential customers.
Pop-ups are a great way to capture leads. They can be used to offer something of value, such as an e-book or white paper mentioned above. But use pop-ups sparingly. While pop-ups can be effective, they can also be annoying if used too often or not relevant to the page content.
Pop-ups and SEO
If you’re worried about pop-ups affecting your SEO, don’t be. Google has said that pop-ups are not a ranking factor. However, if you’re using too many pop-ups or if they’re blocking the main content on your page, that could result in a penalty.
Learn more about using pop-ups and their effect on your website’s SEO at: https://www.searchenginejournal.com/7-tips-using-pop-ups-without-harming-seo
Update Your Content Regularly
As an architect, having an up-to-date website is essential for promoting your business and attracting new clients.
Your website is often the first point of contact with potential clients, so it’s vital that the content is current and accurately reflects your firm’s capabilities.
Regularly updating your website’s content also helps to ensure that your site appears high in search engine results, making it more likely that potential clients will find you.
In addition, by regularly adding new content, you can show that your firm is active and engaged with the latest industry trends. By keeping your website’s content fresh and up-to-date, you can help to ensure that your firm remains at the forefront of the architectural field.
How to update your website’s content:
If you don’t have the time or resources to regularly update your website’s content, consider working with a web development or content marketing agency.
These agencies can help you create and publish high-quality content that is both relevant and engaging.
In addition, they can also help to ensure that your website’s content is optimized for search engines, making it more likely that potential clients will find you when they search online.
Work with an agency that understands your needs.
When choosing an agency to work with, look for one with experience working with architects and other similar businesses. This will ensure that they understand your specific needs and can provide you with the best possible service.
A good agency will also be able to provide you with a range of content marketing services, such as SEO, social media marketing, and email marketing.
By working with an experienced and reputable agency, you can help to ensure that your website’s content is both high-quality and effective in promoting your business.
Let your Images do the Talking
As an architect, images are a vital part of your website. After all, your work is all about visuals.
Make sure that the images on your website are high-quality and accurately represent your firm’s capabilities.
When showing off recent projects, include a mix of images, including both exterior and interior shots.
In addition, consider using video to showcase your work. Video is an increasingly popular way to consume content online, and it can be a great way to show off your work in a more dynamic way.
When selecting images for your website, be sure to:
Use high-quality photos that accurately represent your work.
Include a mix of exterior and interior shots.
Consider using video to showcase your work.
Your website’s images are vital in its content, so choose them carefully. High-quality, relevant images will help engage potential clients and give them a better understanding of your work.
Include a mix of exterior and interior shots.
By including a mix of images, you can give potential clients a more well-rounded view of your work. A combination of exterior and interior shots will also help to show off your range of skills and abilities.
Consider using video to showcase your work.
Video is an increasingly popular way to consume content online, so using it on your website makes sense. Video can be a great way to show off your work in a more dynamic way.
Leverage the Power of SEO
Make sure that your website’s content is optimized for search engines. This will help to ensure that potential clients can find you when they search online.
There are several ways to optimize your website for search engines, including:
Use relevant keywords throughout your website’s content.
When it comes to SEO, using relevant keywords is one of the most important things you can do. Keywords are the terms that people use when they search for information online, so using them in your website’s content will help to ensure that your site appears near the top of search engine results pages.
Make sure that your website’s content is well-written and informative.
In addition to using relevant keywords, it’s also essential to make sure that your website’s content is well-written and informative. Content that is poorly written and full of errors is not likely to rank highly in search engine results pages.
Ensuring that your website’s titles and descriptions are keyword-rich.
Your website’s titles and descriptions are other vital factors in SEO. Be sure to include relevant keywords in these elements to help improve your site’s ranking.
By following these tips, you can help to ensure that your website’s content is optimized for search engines and that potential clients can find you when they search online.
Use alt tags to describe your images.
In addition to using relevant keywords, you can also use alt tags to help improve your website’s SEO. Alt tags are used to describe the images on a website, and including relevant keywords in these tags can help ensure that your site appears in image search results.
Add trust seals to your website.
Trust seals show your website’s visitors that you’re a reputable firm and that you are experts in your field. Read our recent article to learn how they help increase your credibility and conversions.
Generate high-quality backlinks.
Backlinks are links from other websites to yours. Having high-quality backlinks can help to improve your website’s SEO. You can generate backlinks by creating informative and well-written content that other website owners will want to link to.
Generating high-quality backlinks is one of the most overlooked marketing techniques. You can bring more traffic to your website and improve your business by paying attention to this method.
Make sure your website is mobile-friendly.
By taking the time to optimize your website for search engines, you can help to ensure that potential clients can find you when they search online.
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Use Social Media
Utilize social media platforms to share your website’s content and drive traffic back to your site. You can also use it to show off work that you’re doing to support your community.
Social media platforms like Facebook, Twitter, and LinkedIn are great ways to connect with potential clients and share your work. When you post content from your website on social media, include a link back to your site. This will help drive traffic back to your site and improve your website’s SEO.
You can get more leads from your architectural website by following these tips. So what are you waiting for? Start implementing these methods today!
Hire a Professional Architectural Digital Marketing Agency
While you can take steps to improve your website’s SEO and lead generation on your own, sometimes it’s best to leave it to the professionals.
An architectural digital marketing agency can help you optimize your website for search engines, generate high-quality backlinks, and use social media to share your work and drive traffic back to your site.
Contact us today if you’re looking for help with your website’s SEO and lead generation. We have a team of experienced digital marketing professionals who can help you take your website to the next level.
We can help you with a variety of tasks, including:
- Search Engine Optimization (SEO)
- Generating High-Quality Backlinks
- Social Media Management
- Reputation Management
- Web Design and Development
- Graphic Design
- And more!
Don’t wait any longer. Contact us today and see how we can help you improve your website’s SEO and generate leads from your architectural website.