By Clint Sanchez · Published · Updated · 5 min read
Quick answer
A construction company needs a website because 81% of customers research a contractor before hiring, and that research starts with a search like "contractors near me." A website shows off completed projects, puts the company in search results it would otherwise miss, gives it control over its content instead of depending on social profiles, and holds the contact details, company information, service descriptions, and reviews that turn a bid request into a signed project.
Key takeaways
- According to Adweek, over 81% of customers research a company online before making a purchase.
- Project photos are the fastest way to show prospective clients what a construction company is capable of.
- Without a website, a contractor is largely absent from the search results for "contractors near me."
- Social profiles and a Google Business Profile help, but the business does not control what appears there; it does control its own website.
- Every page should carry an email address and phone number so customers can request bids.
- According to Search Engine Journal, displaying reviews for higher-priced products increased conversion rates by 380%.
- A shoddy website makes visitors assume the construction work is shoddy too.
After the 2016 flood and again after Hurricane Ida, Livingston Parish homeowners searched for contractors by the thousands and got a mix of local builders and out-of-state crews with no license. A Denham Springs contractor whose site shows local projects, the Louisiana contractor license number, and a phone number on every page is the one that gets the call instead of the crew with only a Facebook page.
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Did you know that over 81% of customers will research your construction company before hiring you for a project?
What will they learn in their research? Better yet, where will their research take them? Where will they get information to make an educated decision about which contractor to hire for their project?
Your construction company needs a website.
This article will explain just how essential it is for your construction business to have a website.
Now we’re not talking about a website that your business owner’s brother’s son’s friend made on WIX or some other free website builder.
We’re talking about a professional, search engine optimized, functional, and stylish construction company website design.
So sit back, take off your hard hat, and learn why your construction company needs a website.
Why your construction company needs a website:
Show off your construction projects.
The construction industry is competitive. Let your projects show what separates you from your competition.
Want this handled for you? We build and market websites for Louisiana businesses, and we will tell you honestly if you do not need us.
You’ve spent weeks, months, maybe even years building the perfect building, subdivision, or whatever else your company may specialize in.
You want to show it off.
Not just show it off for vanity’s sake but also let potential clients know just what your company’s capabilities are.
If you’re a residential builder, go ahead and post those images of those fancy granite countertops in a custom home you just built.
If you’re a commercial roofer, show the various styles of clay tiles you used on your last new office building.
No matter what your niche is, your potential customers will look for you to have a website. And they’re going to expect to see examples of your previous projects.
Don’t lose sales leads by not having a website.
Make sure your company is easily found
No one uses the yellow pages in a phone book anymore. When people are looking to hire a contractor, they’ll head straight to their smartphone or computer.
An online presence is essential to your company’s success.
Chances are, they’ll type some form of “contractors near me,” or some other variation into Google, and then start narrowing down companies one at a time, going through the search engine result pages.
If you don’t have a website, you’ll probably not be on those results pages.
Now we say probably because there is a possibility that your company’s social media profiles, your Google Business Profile (GBP) profile, or other locations on the web may pop up in the results, maybe.
Need help creating or optimizing your GBP listing? We’re here to help. If you already have an optimized GBP listing, make sure to optimize it for “near me” searches for local SEO success.
But you don’t have control over those, so who knows what they might find. This leads us to the next reason why you need your very own construction company website, something that you can control.
You control your construction website’s content.
By having your own website, you’re not at the whim of a social media profile, or something you have no control over.
You control your website and its’ content.
Yes, it needs actual content and not just a bunch of photos of your work. Consider hiring a content marketer to produce quality content for your website to establish your brand as an industry leader.
What content should a construction website have?
We’ve already discussed one of the more critical things for your website to have, photos and examples of your work. But here are some other construction website must-haves:
Contact information – How would customers solicit bids or quotes without a means to contact you?
Make sure to include an email address and phone number on every page of your website.
Information about your company – Projects for contractors tend to be big-ticket items. Establish trust with prospective customers by giving information about your company and its’ employees.
The services you provide – Show (and tell) your website’s visitors what it is exactly that your company does.
Break down your company’s capabilities and describe them in great detail. This helps customers (and search engines) understand your services better.
The better search engines understand your website content, the easier it is for them to rank you in the SERPs.
Reviews – Word of Mouth is still the most important social media. According to Northwestern’s Spiegel Research Center, when reviews were displayed for a higher-priced product, the conversion rate increased 380%.
Sure, the consumer can turn to Angi or some other online platform, but they don’t tell the whole picture.
Websites like Angi benefit by providing their readers with quick, accurate, information to help solve whatever problem they are trying to fix, or project they are trying to complete.
The only person that your website should be working for is you.
Quality web design – Prospective clients are going to judge your company on your website, so you’ll want to put your best foot forward. Throw together a shoddy website, and its visitors will assume your construction projects are just as shoddy.
Having a website is the first step. What it says is the second: we found that most of the best contractor websites never mention a license.
Your Construction Company needs a site built by a professional design company.
You’ve spent time perfecting your craft. You pay attention to detail to make sure every corner is square, every sheetrock joint is perfect, and every seam is caulked.
Your construction company website is one of the most important marketing strategies to invest in.
If you’re a plumber (but you don’t have to be) check out our list of top 100 plumbing websites for inspiration.
Perhaps you’re a designer in need of a website for your architectural firm.
Put your best foot forward to win more clients and grow your construction company. Contact us today, and let’s discuss how we can help you with an impressive, professional construction company website that turns prospects into leads.
This is one of our recent contractor website builds, and just an example of what we can do for you.
If a local, walk-in business like an auto title or notary service can benefit from having a website, imagine what it can do for your construction company. See the full breakdown here.
Thinking about a new website, redesign, or rebuild? Talk through the project before you spend a dollar, 15 minutes, no sales pitch.
About the author
Founder & Lead Developer · Denham Springs, LA
Clint has built and marketed websites for 26 years, since founding BlakSheep Creative in 2000. He is also a 29-year firefighter and a 23-year member of IAFF Local 557, which is where the bias toward plain answers over sales copy comes from.
- Veteran-owned
- Firefighter-owned
- IAFF Local 557
Common Questions About Construction Company Websites
Short answers to the questions that come up most on this topic.
What should a construction company website include?
Can a contractor rely on a Google Business Profile instead of a website?
Do construction websites need written content or just photos?
Why do reviews matter on a contractor's website?
Is a free website builder good enough for a construction company?
How do customers find a construction company online?
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