One of the best ways to get clients is to work hard at promoting your work. What better way than for potential clients to see your great work first-hand? Having a blog helps you expand beyond just architecture firms or other architects. Blogging can reach out to consumers who may be looking for a renovation or re-design. It's a great way to get your work out there and gauge client interest without having to spend money on ads.
If you're an architectural design firm, it's nice to see that your company is active and not just another brick in the wall of businesses within your industry. It gives off a more personal vibe than corporate and allows people to get more connected with your business as a whole
This can be a tricky question to answer because there are so many options within the architecture field. There is no "one size fits all," and some people might like to talk about something another person wouldn't. It's essential you blog about what YOU find interesting and engaging. If you're interested in it, then others will probably be interested in it too.
Once you decide what to write about, you need to write regularly. Whether it's your first blog or you're an experienced blogger, you need to post regularly. If you don't, there's always a chance your followers will forget about you and where to find the content they've grown accustomed to. There's no set schedule for creating written content. Some bloggers publish a new post every day, and others do it once a week or once a month, etc. It all depends on the content you're sharing and how much time you want to put into your blog.