181 articles
Three ways a web agency owner can handle a client who ignores expert advice: be patient and educate, defend recommendations with evidence, know when to let go.
3 min read · updated 2026-09-04
Donald Miller's StoryBrand framework: make the customer the hero, name the problem, position your brand as the guide, give a plan, and call for action.
4 min read · updated 2026-09-05
Ten digital marketing tactics small businesses can actually run, from SEO and content to paid ads, with what each is good for and when to skip it.
4 min read · updated 2026-09-05
Veteran-owned digital marketing agency: the 51% SBA ownership rule, VetCert, when the status is worth money to you, and what to judge the agency on.
6 min read · updated 2026-09-05
Five rules for ethical consumer data collection: be transparent, get consent, protect privacy, collect only useful data, offer opt-out and deletion, minimize.
2 min read · updated 2026-09-07
Seven considerations for allocating a digital marketing budget: your funnel, goals, past results, content costs, platforms, the 70-20-10 rule, and hidden costs.
4 min read · updated 2026-09-04
How press releases help SEO through visibility and backlinks, the Fractl and Moz findings, the Roman Originals case study, and how to use releases without hurting rankings.
5 min read · updated 2026-09-07
Search now happens on Instagram, LinkedIn, YouTube, and Twitter as well as Google. What social search is, why it matters for brands, and how to be found.
6 min read · updated 2026-09-05
Local SEO for dentists: the Google Business Profile settings that matter, review thresholds patients screen on, location pages that pass Google's policy.
8 min read · updated 2026-09-05
How to build a social media strategy: pick platforms by audience, mix promotional and relationship content, set SMART goals, and track metrics that matter.
11 min read · updated 2026-09-04
A content marketing strategy guide: the eight questions to settle first, a nine-step build, what Google says is worth publishing, and how to measure it.
7 min read · updated 2026-09-05
Facebook's pros, cons, data breaches, and disabled accounts, and why a business should keep a website and blog it owns instead of depending on one platform.
8 min read · updated 2026-09-05
Five skills every social media marketer needs: platform and algorithm knowledge, copywriting, graphic design, basic coding, and SEO, plus where to learn them.
3 min read · updated 2026-09-04
Turn blog readers into leads: compelling headlines, power words, benefit-driven content, persuasive CTAs, accessible forms, real images, promotion, and testing.
6 min read · updated 2026-09-05
How PR and content marketing split the work in a crisis: PR handles statements, media, and damage control while content builds the trust that carries you.
2 min read · updated 2026-09-04
How to market a soft washing or pressure washing business: split homeowners from property managers, pick the right channels, plan for the slow season, and fix the website.
5 min read · updated 2026-09-04
Eight social media marketing facts with current numbers: platform use, daily time spent, Meta reach, social commerce sales, and where B2B content works.
5 min read · updated 2026-09-07
Why SEO matters for plumbing businesses: how Google ranks plumbers, why organic traffic converts better than paid, and the $2 return per $1 that Moz reports.
3 min read · updated 2026-09-07
Typos on a website cost credibility, sales, and rankings. What the Website Planet A/B test found, how errors hurt dwell time and links, and six fixes.
9 min read · updated 2026-09-04
Explainer videos are short, memorable, and cheap to make. Why they work, what research says about recall and conversions, and where to use them on your site.
7 min read · updated 2026-09-05
Ten client red flags that make an agency walk away: no budget, no creative freedom, unrealistic timelines, poor communication, lowballing, and no commitment.
17 min read · updated 2026-09-05
The real reasons people follow brands on social media, from offers and freebies to exclusive content, plus eight ways a small business earns more followers.
8 min read · updated 2026-09-07
TikTok for small business in 2026: the free Business Account, the $20 and $50 daily ad minimums, what a service business should post, and how to measure it.
10 min read · updated 2026-09-04
The Facebook group @everyone tag notifies every member. Use it for giveaways, meetups, rule changes, and urgent reminders only. Overuse it and members leave.
3 min read · updated 2026-09-05
Which KPIs to track in Google Analytics 4: key events, engagement rate, average engagement time, and organic sessions by landing page, plus what to ignore.
7 min read · updated 2026-09-05
How to monitor brand mentions online: free alerts, paid listening tools with current prices, what to track, and the AI answers no tool watches yet.
7 min read · updated 2026-09-05
Five ways to market a painting company online: social media, a professional website, Google and Facebook ads, email newsletters, and trade shows.
5 min read · updated 2026-09-04
Nine video types that work for small businesses: intro, how-to, explainer, testimonial, case study, product, ad, event, and tutorial videos, with tips for each.
20 min read · updated 2026-09-04
Content marketing examples from Coca-Cola, Patagonia, The New York Times, Netflix, Uber, and Airbnb, with the small-business version of each decision.
8 min read · updated 2026-09-05
How to write a press release that gets picked up: send it Thursday, make it timely and newsworthy, write a specific headline, keep it short, and distribute it.
8 min read · updated 2026-09-05
Nine digital marketing moves for bands and singers: social media, a real website, SEO, blogging, paid ads, email lists, merch platforms, gig-booking tools, and video.
6 min read · updated 2026-09-04
Seven steps to headlines people click: keep them to 6 to 8 words, use strong verbs and power words, skip clickbait, write for searchers, add numbers, and test.
5 min read · updated 2026-09-04
Who actually documented Before-After-Bridge, and how to write each part. The earliest widely cited source is Kevan Lee for Buffer in 2014; there is no named inventor.
8 min read · updated 2026-09-07
Thirteen ways to start and keep a conversation with potential customers: be sincere, ask, listen, follow up, offer value, and talk with people.
7 min read · updated 2026-09-04
Why background research on an influencer is necessary before you partner, five ways to do it, and how to use what you find in your campaign.
5 min read · updated 2026-09-04
Hashtag hijacking is using a popular, campaign, or branded hashtag to promote your business without permission. Three common forms, why it backfires, the fix.
5 min read · updated 2026-09-04
21 ways to increase website traffic fast: searched topics, search intent, email, internal links, Reddit, refreshed posts, video, and Pinterest.
12 min read · updated 2026-09-04
What you actually get from a veteran-owned digital marketing agency: discipline, results focus, flexibility, attention to detail, and accurate targeting for your budget.
3 min read · updated 2026-09-04
Ten rules for managing a business's online reputation: keep profiles current, answer every review, monitor mentions, and watch your competitors.
7 min read · updated 2026-09-04
Social media listening means tracking mentions of your brand across platforms and responding fast. What to listen for, which tools work, and how to get started.
9 min read · updated 2026-09-04
A survey of 100 small business owners found most spend 1 to 5 percent on digital marketing, only 19 percent have a written plan, and 21 percent measure results.
7 min read · updated 2026-09-05
What Elon Musk's $44 billion Twitter purchase was expected to mean for marketers: AI targeting, more video, an open algorithm, verification, and an edit button.
6 min read · updated 2026-09-04
Blogging for business, honestly: why most pages get no Google traffic, the seven things a blog does, what it will not do, and a cadence you can hold.
6 min read · updated 2026-09-07
Tumblr for business: seven reasons the microblogging platform works for small companies, the three sponsored content options, and five tips for getting started.
7 min read · updated 2026-09-07
Eleven content marketing mistakes that quietly kill results, from targeting everyone to skipping a content calendar and never measuring, with the fix for each.
10 min read · updated 2026-09-04
Nine ways to get more engagement from social media posts: relevant content, strong visuals, peak-time posting, fast replies, accurate profiles, and hashtags.
4 min read · updated 2026-09-04
A value proposition tells customers why to choose you over everyone selling the same thing. Six rules for writing one, plus four questions that surface it.
3 min read · updated 2026-09-04
A Lafayette Mardi Gras TikTok hit 35 million views with a phone and no script. Six marketing lessons: keep it short, stay authentic, have fun, time it right.
5 min read · updated 2026-09-04
What a content calendar is, why a business needs one, what goes in it, and a 10-step setup from goals and topics to post, promote, and analyze.
22 min read · updated 2026-10-16
Seven dental marketing strategies that work: social timing, on-page and off-page SEO, Google Business Profile, short helpful content, budgets, and tracking.
14 min read · updated 2026-09-05
Seven ways to make Instagram carousels perform: a strong first slide, a swipe prompt, slides that stand alone, a cohesive look, one focus, and alt text.
8 min read · updated 2026-09-05
Joe Burrow's cigars, the Get the Gat song, and Savage Ruthless sunglasses show how brand awareness builds. How a small business can copy the mechanics.
6 min read · updated 2026-09-04
How to find the right influencer: match the niche to yours, weigh engagement over follower count, check content type and reputation, and know the four tiers.
13 min read · updated 2026-09-05
Six content marketing trends for 2022: voice search optimization, micro-videos, live video, chatbots, user-generated content, and E-E-A-T content.
13 min read · updated 2026-09-05
Sixteen signs a digital marketing agency is failing you: no reports, no strategy, missed deadlines, page-one-in-24-hours promises, weak SEO, no transparency.
14 min read · updated 2026-09-05
Press release SEO explained: wire links are nofollowed and pass no ranking credit, so the value comes from editorial coverage, mentions, and referral traffic.
8 min read · updated 2026-09-05
Eight ways a small business can market itself online: social media, SEO, guest blogging, email, reputation management, local search, content, and e-commerce.
2 min read · updated 2026-09-04
Four Pinterest marketing tips for business: use high-resolution images, post infographics, add Pin It buttons to your site, and read Pinterest analytics.
2 min read · updated 2026-09-04
Eleven digital marketing mistakes that waste money: a bad website, no strategy, spammy email, inconsistent content, no SEO, chasing likes, and unproven coaches.
17 min read · updated 2026-09-05
What Santa gets right that most brands miss: one message for centuries, a clear audience, unmistakable branding, content that stays relevant, and a campaign that never ends.
8 min read · updated 2026-09-04
