By Clint Sanchez · Published · Updated · 5 min read
Quick answer
To market a painting business online, use social media to reach homeowners and show your work, invest in a professional website that makes contact easy, run online ads on Google or Facebook once you understand pay-per-click, send email newsletters with offers and updates without overdoing it, and attend trade shows and industry events to network. Each channel has costs in time or money, so pick the ones you can keep up consistently.
Key takeaways
- Social media is a low-cost way for a painting company to reach a wider audience, but it takes regular posting and engagement to work.
- A professionally built website builds trust, showcases your work, and makes it easy for customers to find your contact information.
- Online advertising through Google Ads or Facebook Ads is easy to track and target, but it can waste money fast if you do not learn pay-per-click first.
- Email newsletters keep past customers and prospects informed about offers and news, as long as you do not send so often that people unsubscribe.
- Trade shows and industry events are for networking and showing your services in person, though travel and planning take time and money.
- Your website is often a customer's first impression of your painting business, so high-quality images and clear navigation matter.
South Louisiana humidity and the sun off the I-12 corridor eat exterior paint, so Baton Rouge and Denham Springs homeowners repaint more often than the national average and search for painters every spring. The painter whose website and Facebook page show local jobs, not stock photos, is the one who gets the call.
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Do you have a painting business? Are you having problems getting sales? Customers? If you are, then you’re not alone. In the digital age, having a solid online presence for your painting business is more important than ever.
You can reach a wider audience and grow your business by using social media, creating a professional website, investing in online advertising, and attending trade shows and other industry events.
Here are five tips for marketing your painting business in a digital age:
1. Use social media to reach a wider audience:
Social media platforms like Facebook, Twitter, and Instagram are great ways to connect with potential customers. Make sure you post interesting content that grabs attention and includes links to your website or online store.
Want this handled for you? We build and market websites for Louisiana businesses, and we will tell you honestly if you do not need us.
Benefits of using social media for business:
- Helps you connect with potential customers
- Cost-effective way to reach a larger audience
- Allows you to share your work with the world
- Provides an opportunity to build relationships with customers and other businesses
Cons of using social media for business:
- Can be time-consuming
- Requires regular updates and engagement
- May need to hire someone to manage your social media accounts
If you manage your painting company’s social media or hire someone to do it for you, one thing’s for sure: you need to be on social media to reach a wider audience and grow your business.
2. Create an attractive and professional website:
Your website is often the first impression potential customers will have of your business, so make sure it’s up to par. Use high-quality images, easy-to-navigate menus, and well-written content to give visitors a positive experience.
Benefits of having a professional create your website:
- Gives you a competitive edge
- Helps you build trust with potential customers
- Allows you to showcase your work in the best light
- Makes it easy for customers to find your contact information and learn more about your business
Cons of having someone else create your website:
- Can be expensive
- May not be able to capture your company’s vision perfectly
- Requires ongoing maintenance and updates
While trying to save money by creating your own website may be tempting, it’s worth investing in a professional who can create an attractive and user-friendly site that will help you grow your business.
3. Invest in online advertising:
Online advertising is a great way to reach many people with minimal effort. Look into Google Ads or Facebook Ads to get started. Be warned; however, if you don’t educate yourself on PPC advertising, you could spend a lot of money with very little to show for it.
Benefits of online advertising:
- Cost-effective way to reach a large audience
- Easy to track results
- Can target specific demographics
Cons of online advertising:
- Can be expensive if you don’t know what you’re doing
- Requires ongoing maintenance and updates
- Can be time-consuming to create and manage
If you’re not familiar with online advertising, it’s worth taking the time to educate yourself or hire someone who is. Done correctly, online advertising can be a great way to reach potential customers and grow your business.
4. Utilize email marketing:
Email newsletters are an effective way to keep your customers and prospects updated on what’s new with your business. Include special offers, announcements, and links to your website or blog. Make sure you’re not overdoing it, or you’ll risk losing subscribers.
Benefits of email marketing:
- Keeps customers and prospects updated on what’s new with your business
- Easy to track results
- Cost-effective way to reach a large audience
Cons of email marketing:
- Can be time-consuming to create and manage
- Requires ongoing maintenance and updates
- Can be easy to spam people if you’re not careful
Email marketing is a great way to stay in touch with your customers and prospects, but it’s essential to do it carefully so you don’t end up spamming people.
Social media is a low-cost way for a painting company to reach a wider audience, but it takes regular posting and engagement to work.
5. Attend trade shows and other industry events:
Attending trade shows and other industry events is an excellent way to network with potential customers and partners. It’s also an opportunity to showcase your products or services.
Make the most of these events by having a well-designed booth, handing out quality marketing materials, and being prepared to answer any questions people may have.
Benefits of attending trade shows and other industry events:
- Great way to network with potential customers and partners
- Opportunity to showcase your products or services
- Can be a fun and exciting way to market your business
Cons of attending trade shows and other industry events:
- Travel can be expensive
- Can be time-consuming to plan and execute
- May not be relevant to your target market
If you have the opportunity to attend trade shows or other industry events, make the most of it by being prepared and taking advantage of the networking opportunities.
By following these tips, you can reach a wider audience and grow your painting business. What are you waiting for? Get started today!
Hire a Professional Painter Digital Marketing Agency
When it comes to marketing your business, it’s essential to have a solid online presence. In a digital age, potential customers are searching for businesses like yours online. If you don’t have a website or if your website is outdated, you’re missing out on potential customers. The same goes for social media. You’re missing out on a massive opportunity if you’re not utilizing social media to reach your target audience.
Luckily, there’s help available. BlakSheep Creative is a digital marketing agency that specializes in helping businesses like yours grow their online presence. We can create a professional website for you, help you set up and manage social media accounts, and even create online advertising campaigns.
Contact us today if you’re ready to take your business to the next level. We’ll be happy to answer any of your questions and get you started on the path to success.
View our digital marketing services page to learn why we’re your best choice for marketing your painting business in a digital age.
BlakSheep Creative is a full-service digital marketing agency that specializes in helping businesses like yours grow their online presence. We offer a wide range of services, including website design and development, social media management, email marketing, and online advertising. We’re here to help you reach your target audience and grow your business. Contact us today to learn more about our services.
Trying to figure out what marketing actually moves the needle for your business? Book a no-pitch Discovery Call and we’ll talk through your specific situation.
About the author
Founder & Lead Developer · Denham Springs, LA
Clint has built and marketed websites for 26 years, since founding BlakSheep Creative in 2000. He is also a 29-year firefighter and a 23-year member of IAFF Local 557, which is where the bias toward plain answers over sales copy comes from.
- Veteran-owned
- Firefighter-owned
- IAFF Local 557
Common questions about painting contractors
Which social media platform is best for a painting company?
Should a painter build their own website or hire a professional?
How much should a painting business spend on online ads?
How often should a painting company send email newsletters?
Are trade shows worth it for a small painting business?
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