Getting reviews for your painting business is essential for a lot of reasons… As people search the internet to find a home painting contractor or someone to paint their business’s interior, they may see a few companies on the first three results pages. Perhaps a contractor in position one may catch their eye. But when they check the company’s reviews, they’re missing or have mostly bad reviews.
Something as simple as a lack of positive reviews can cause potential customers to hesitate to request a pricing quote from your business.Online reviews are essential for three reasons: 1. They help your company get found. 2. They allow you to convert prospects into customers. 3. They help provide social proof of your excellent work.
There are plenty of methods and software that you can use to help get reviews, but none of which are as effective as what we’re about to show you. We’ve seen people use our process to go from zero to three-hundred reviews in a year.
Urge your crew leaders to get reviews. Keep track of these reviews, and offer bonuses or gift cards to those who get the most reviews for your business.
The easiest way to let customers give you an atta boy for a great job is to have a link that you can send customers to after completing their painting project. Google My Business allows you to generate a shortened URL that leads right back to the “leave a review” portion of your GMB profile. There are also third-party options you can use such as Whitespark’s Google Review Link Generator.
Of course, your painting service has to have a GMB profile setup to get the link, so make sure that you create one for your painting company as soon as possible. Your Google My Business profile is how you dominate in local search results. Some experts say that GMB is the most critical contributor to small business local SEO. Not only do potential customers take note of your company’s reviews, but search engines also do. More quality, positive reviews will signal search engines that you are an experienced painting contractor who values customer service and does a fantastic job.
Place the focus on the team leader, not the customer. People will feel more obligated or compelled to help a painter, not a painting business. In your template, ask your customer for an honest review and explain how their criticism helps you evaluate your efficiency.
If you create a template and let’s say you have five crew leaders. Let’s say that you ask them to get reviews on half of the jobs. Statistics show that about 60% of your crew leaders will follow through. So, let’s say you do 100 painting jobs a year. Half of your crew leaders are soliciting reviews. That’s 50 reviews. If they do it 60% of the time, that implies that you will get 30 reviews in a year.
If you stick to your plan of requesting reviews from painting customers that we showed you, we promise you that you’ll quickly have more reviews than any of your competition, assuming you have the work volume. And, as you continue to stack up those positive reviews, Google will also. Your Local SEO rankings will get a boost, and you’ll move the mighty search engine optimization needle tremendously.
Of course, positive reviews all come with providing high-quality work and your customers having a great experience. If you go through and spill paint all over a customer’s home, you probably won’t get a great review. Continue giving your customers an excellent product and doing a good job to keep them happy. A happy customer is not only likely to leave you a great review, but they’re also more likely to highly recommend you to their friends, family, and coworkers about your business.
Easy Steps To Getting Online Reviews For Your Painting Company
EXPAND YOUR REACH
CREATE A COMMUNITY