Moz Introduces Brand Authority: A New Metric to Measure Online Brand Strength

Explore Moz's groundbreaking metric, Brand Authority, assessing online brand strength on a scale of 1 to 100. Uncover its impact on SEO and marketing tactics.
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Staying on top of the latest tools and metrics in the ever-evolving digital marketing and SEO landscape is crucial. 

Moz, a leading SEO software provider, recently unveiled its newest Brand Authority metric . This metric aims to quantify a brand’s online strength and influence, providing marketers with valuable insights to enhance their SEO and marketing strategies. 

In this article, we’ll explore what Brand Authority is, how it differs from other metrics like Domain Authority, its potential applications, and why it matters to SEOs and marketers.

1. What is Brand Authority?

Brand Authority, now available in Moz Pro SEO toolset and API, is a score assigned by Moz to assess a website’s online brand strength. The score ranges from 1 to 100, with higher scores indicating a more influential brand.

2. Understanding Brand Authority Calculation

At its core, Brand Authority leverages Moz’s expertise in search intent and volume data to calculate a brand’s score based on its branded search terms. 

For example, popular searches like [iPhone 15] and [iPad Pro] strongly reflect awareness of the Apple brand. The metric aggregates this data and compares it to well-established brands, resulting in a comprehensive strength score.

3. Offline Influence and Online Brand Strength

While Brand Authority doesn’t directly tie to offline factors, it inherently reflects the overall influence significant brands possess, both online and offline. 

The metric goes beyond traditional SEO signals for search engines like Google and provides a broader view of a brand’s impact on the world (including offline influences previously not considered).

4. Global Expansion of Brand Authority

Presently, Brand Authority relies on U.S. data; however, Moz plans to incorporate data from other regions in 2024, broadening its scope and usefulness.

5. Frequency of Updates

The data points used in Brand Authority will be updated at different intervals, with the metric itself being refreshed bi-monthly. This ensures that marketers have access to the most current and relevant information.

6. Pricing and Access to Brand Authority

Good news for Moz Pro users – adding Brand Authority will not increase subscription fees. 

However, accessing Brand Authority data via the Moz API will incur additional charges, as communicated by Moz.

7. Why Should Marketers Care About Brand Authority?

Marketers using Moz’s services should explore Brand Authority to understand their brand’s online strength compared to competitors. It offers valuable insights that can inform SEO, PR, and other marketing activities.

8. Moz’s Motivation Behind Brand Authority

Dr. Peter J. Meyers, marketing scientist at Moz, emphasizes that measuring brand influence is vital for SEOs. The metric’s ability to encompass success signals beyond search opens up diverse use cases for PR and broader marketing efforts, all while rooted in Moz’s SEO expertise.

9. Understanding Brand Authority’s Applications

Moz users can leverage the metric to identify gaps in their marketing strategy, maximize ROI, evaluate the value of sales prospects and potential acquisitions, and measure the real impact of media brands that cover their stories.

10. Brand Authority vs. Domain Authority

Moz is renowned for its Domain Authority metric, predicting a website’s likelihood to rank in search. Brand Authority and Domain Authority are complementary metrics, each offering unique insights. The improved Domain Overview tool now visually displays the relationship between the two scores, helping users better understand their competitive landscape.

11. Brand Authority vs. Other Brand Metrics

In contrast to traditional brand metrics like NPS, share of voice, and sentiment analysis, Brand Authority is search-centric. It aims to capture people’s awareness of a brand even before they start their search or buyer’s journey. This makes it a valuable addition to the marketer’s toolbox.

12. Top 500 U.S. Brands by Brand Authority

Moz has released a list of the top 500 U.S. brands based on their Brand Authority score. Notably, five brands achieved a perfect score of 100: Google, YouTube, Facebook, Amazon, and Walmart. 

Check out the following brand authority comparison visualization for valuable insights into the online strength of these renowned brands.

moz brand authority top 500 list by blaksheep creatiive digital marketing agency louisiana
RankDomainRanking KeywordsBA
1google.com14,228,376100
2youtube.com36,463,409100
3facebook.com30,257,134100
4amazon.com22,905,418100
5walmart.com9,131,506100
6target.com3,707,76098
7yahoo.com5,982,64498
8homedepot.com2,784,64296
9walgreens.com510,06094
10foxnews.com780,34894
11bestbuy.com1,896,44994
12costco.com915,74293
13fedex.com234,41793
14ebay.com10,945,48893
15bankofamerica.com337,82592
16instagram.com12,480,71292
17usps.com276,98292
18espn.com1,364,31692
19apple.com5,709,45992
20cnn.com2,920,57991
21lowes.com1,753,59491
22dollartree.com156,41191
23twitter.com11,920,80190
24ups.com149,93690
25gap.com150,44490
26att.com399,97390
27chase.com258,05990
28cvs.com514,53090
29kohls.com713,79490
30wellsfargo.com234,01790
31netflix.com796,23189
32zillow.com2,422,81289
33autozone.com472,82089
34dominos.com83,37789
35mcdonalds.com87,91889
36southwest.com135,55888
37nfl.com353,51988
38capitalone.com405,19788
39reddit.com18,447,37488
40macys.com885,29088
41indeed.com7,109,46588
42ikea.com372,56488
43starbucks.com119,35888
44paypal.com92,96688
45cargurus.com739,63888
46petsmart.com153,99488
47nytimes.com6,465,28988
48calculator.net178,02488
49publix.com141,21988
50etsy.com8,745,42988
51aa.com194,01488
52tjx.com48,00188
53verizon.com497,85687
54wendys.com37,58787
55mlb.com374,70387
56linkedin.com16,950,68287
57amctheatres.com125,13987
58intuit.com392,38087
59ssa.gov310,76887
60dickssportinggoods.com459,33387
61chipotle.com45,63886
62kbb.com730,59086
63go.com1,252,16686
64ca.gov3,106,94286
65bedbathandbeyond.com176,16886
66nike.com216,68686
67adp.com132,42986
68michaels.com344,60486
69menards.com456,56486
70kroger.com843,41686
71delta.com157,52286
72spotify.com2,506,96285
73dollargeneral.com61,48185
74panerabread.com27,54485
75wikipedia.org28,061,30285
76airbnb.com682,16285
77fidelity.com223,78585
78nordstromrack.com222,37885
79enterprise.com126,33085
80pinterest.com19,463,58085
81jcpenney.com374,84785
82apartments.com797,48485
83biglots.com207,55085
84safeway.com254,63985
85bathandbodyworks.com21,52585
86creditkarma.com234,42985
87partycity.com140,74285
88gamestop.com286,85085
89pnc.com98,43185
90irs.gov698,00384
91dictionary.com981,33684
92united.com198,19684
93nps.gov769,67384
94burlington.com18,29884
95nordstrom.com584,99784
96familydollar.com55,00284
97sephora.com152,86284
98subway.com65,20484
99joann.com177,95984
100officedepot.com414,24884
101realtor.com2,034,76684
102basspro.com187,24884
103ae.com58,07084
104canva.com518,01784
105expedia.com1,560,02784
106hilton.com287,22384
107doordash.com508,48584
108usbank.com183,87584
109disneyplus.com92,20684
110hotels.com885,42483
111coolmathgames.com36,09883
112kaiserpermanente.org508,74283
113spectrum.com121,27683
114statefarm.com184,24183
115hm.com215,88183
116victoriassecret.com30,80783
117riteaid.com106,12883
118marriott.com526,67983
119ford.com232,06383
120microsoft.com3,750,40583
121dsw.com103,68583
122americanexpress.com194,70483
123nypost.com1,586,19883
124outback.com12,94283
125homegoods.com37,72582
126acehardware.com362,57082
127truist.com68,33382
128carmax.com334,45582
129meijer.com307,33182
130thesaurus.com525,40282
131staples.com453,26482
132mapquest.com5,021,99682
133navyfederal.org86,56682
134barnesandnoble.com1,377,88582
135simon.com112,26782
136discounttire.com127,37282
137tractorsupply.com297,22682
138adidas.com116,69682
139wayfair.com1,232,01082
140popeyes.com10,79182
141advanceautoparts.com378,83882
142oreillyauto.com311,94182
143petco.com192,60081
144academy.com204,28681
145wholefoodsmarket.com192,77981
146questdiagnostics.com108,82881
147tesla.com143,54981
148bbc.com1,607,01081
149ashleyfurniture.com104,42481
150forever21.com94,30481
151priceline.com347,17181
152hrblock.com159,89381
153timeanddate.com368,27781
154progressive.com185,87681
155applebees.com37,83681
156cabelas.com184,24281
157aaa.com462,29981
158nintendo.com330,03181
159ticketmaster.com368,12881
160texas.gov1,525,19581
161dillards.com261,23081
162alaskaair.com95,34180
163collegeboard.org429,60580
164guitarcenter.com168,60280
165chewy.com251,87680
166autotrader.com689,35480
167footlocker.com79,79480
168uscis.gov205,68580
169whitepages.com263,18080
170discover.com88,35580
171schwab.com152,13780
172potterybarn.com157,52380
173carvana.com230,71780
174kayak.com884,93680
175nhl.com168,64380
176geico.com98,81080
177regions.com71,90980
178studentaid.gov93,27580
179people.com1,045,25280
180mgmresorts.com60,86180
181chilis.com30,35080
182labcorp.com140,41480
183uhaul.com153,19580
184grammarly.com201,58180
185usajobs.gov130,78680
186ny.gov1,628,00280
187nascar.com35,60280
188bjs.com170,84079
189samsung.com575,88079
190adobe.com2,257,84379
191rei.com368,33779
192dennys.com18,50379
193va.gov751,77779
194jackinthebox.com8,61979
195mo.gov698,05079
196sallybeauty.com57,48679
197express.com74,95179
198virginia.gov803,88479
199usaa.com94,04679
200flooranddecor.com48,40779
201anthropologie.com91,10379
202huntington.com78,52879
203heb.com396,48679
204pepboys.com65,92779
205harristeeter.com255,70879
206budget.com62,32779
207minecraft.net178,55979
208grubhub.com642,01979
209experian.com187,43779
210vanguard.com125,62579
211premiumoutlets.com63,03979
212uhc.com161,85478
213state.gov767,19678
214t-mobile.com373,52478
215cox.com65,53978
216landsend.com124,33278
217napaonline.com268,96078
218crateandbarrel.com198,23278
219hertz.com98,42278
220samsclub.com564,57978
221soundcloud.com2,456,24078
222caesars.com66,27678
223royalcaribbean.com59,14478
224albertsons.com141,61378
225biblegateway.com213,82178
226abercrombie.com99,34978
227sherwin-williams.com78,14378
22853.com63,36378
229buybuybaby.com14,88278
230mtb.com38,55078
231etrade.com32,47178
232redfin.com1,531,60677
233godaddy.com147,42277
234kay.com48,07577
235choicehotels.com238,72977
236bloomingdales.com292,82177
237key.com53,70277
238usatoday.com2,957,30977
239goodrx.com672,68077
240totalwine.com127,25577
241shutterfly.com142,89177
242cbssports.com819,46377
243ancestry.com842,29377
244ubereats.com594,88977
245worldmarket.com54,27277
246hottopic.com206,26277
247neimanmarcus.com202,03877
248duke-energy.com43,49277
249belk.com199,18177
250playstation.com318,16577
251mysynchrony.com34,84377
252imdb.com6,111,31277
253citizensbank.com83,24177
254visitlasvegas.com23,73777
255churchofjesuschrist.org252,95377
256groupon.com1,298,44877
257ally.com40,56977
258nbcsports.com435,57877
259williams-sonoma.com147,49377
260allstate.com155,78877
261carnival.com56,26377
262travelocity.com720,41377
263steampowered.com1,003,48877
264ohio.gov783,58776
265washingtonpost.com2,442,56876
266pa.gov800,88776
267gm.com39,84276
268cars.com820,77076
269loft.com29,75976
270xbox.com469,34876
271finishline.com51,59176
272deviantart.com2,093,69476
273tiffany.com48,94276
274shoecarnival.com60,89676
275dell.com549,41576
276ml.com55,01576
277costcotravel.com83,71976
278nyc.gov868,44776
279theguardian.com2,757,12676
280booking.com976,81976
281polaris.com36,63476
282senate.gov511,60176
283firstenergycorp.com19,79676
28424hourfitness.com21,60276
285npr.org2,080,21876
286iheart.com386,05676
287hy-vee.com196,36876
288carfax.com679,52876
289westelm.com123,96576
290tirerack.com56,09875
291healthcare.gov139,60575
292santanderbank.com20,40275
293pbskids.org41,87175
294crazygames.com90,45175
295tvguide.com891,81575
296wm.com65,52075
297abcya.com25,47975
298fandom.com9,876,06175
299tsa.gov114,27675
300ediblearrangements.com30,43675
301cheapoair.com112,68775
302ulta.com163,80275
303famousfootwear.com57,32075
304stubhub.com220,16775
305hallmark.com84,50275
306nvidia.com287,33875
307drugs.com511,03575
308cigna.com217,01875
309petfinder.com112,69075
310nationalgridus.com25,64275
311rentacenter.com67,30675
312frontier.com38,10175
313cbsnews.com2,058,27575
314bcbs.com46,54275
315wa.gov1,300,67475
316hsn.com135,45975
317aarp.org527,80475
318fandango.com254,05075
319asos.com249,58275
320orbitz.com597,34675
321trulia.com1,249,59575
322poshmark.com1,143,97175
323stockx.com218,42875
324salesforce.com337,58375
325aetna.com177,03175
326skyscanner.com220,85475
327glassdoor.com2,927,33075
328zappos.com297,06675
329ct.gov814,77474
330georgia.gov452,00474
331pgatour.com30,73874
332caseys.com17,67574
333grainger.com330,15474
334lulus.com81,56874
335campingworld.com96,21074
336khanacademy.org872,77674
337dish.com54,21774
338wsj.com812,16674
339overstock.com580,24874
340ziprecruiter.com2,339,65474
341anthem.com88,11874
342ea.com286,44474
343medicare.gov143,55774
344theknot.com674,22074
345thredup.com84,68274
346pacsun.com50,39374
347mass.gov949,31574
348travelers.com96,99374
349buzzfeed.com892,05674
350plannedparenthood.org173,52074
351opentable.com667,72074
352shopify.com593,37574
353whitehouse.gov504,58474
354hibbett.com85,37974
355vistaprint.com100,40574
356benihana.com8,50574
357webmd.com3,062,05574
358michigan.gov899,05874
359harley-davidson.com38,80174
360ga.gov196,49374
361vegas.com40,36674
362dominionenergy.com22,76874
363deere.com80,38974
364centurylink.com59,88974
365politico.com592,32573
366mercari.com639,82373
367principal.com29,28873
368mayoclinic.org1,986,27673
369equifax.com57,03373
370xe.com53,78073
371rossstores.com11,95573
372noaa.gov572,02173
373dteenergy.com12,05273
374windsorstore.com42,87073
375hhs.gov574,64573
376tripadvisor.com5,522,97473
377taxact.com56,60773
378formula1.com22,40173
379la-z-boy.com20,68273
380paychex.com51,33273
381consumerreports.org729,05173
382anntaylor.com23,13573
383winndixie.com50,46573
384republicservices.com46,28973
385champssports.com44,44873
386nih.gov8,722,23873
387libertymutual.com49,91273
388hp.com494,68773
389coinbase.com83,72973
390rottentomatoes.com1,334,73773
391flightclub.com24,96072
392newegg.com913,07172
393mheducation.com68,74172
394garmin.com101,62072
395kirklands.com71,98272
396marketwatch.com626,43972
397flhsmv.gov107,07672
398bhphotovideo.com630,94372
399orientaltrading.com264,95172
400celebritycruises.com61,63572
401rocketmortgage.com182,39772
402humana.com135,80872
403usda.gov1,337,27472
404sears.com564,37372
405chegg.com1,738,27672
406sprint.com36,89372
407sweetwater.com270,18972
408hotwire.com281,06572
409saksfifthavenue.com161,36572
410comenity.net22,08772
411edwardjones.com64,03072
412farmers.com73,27372
413cyclegear.com38,52372
414slickdeals.net255,57172
415revolve.com92,43272
416harryanddavid.com29,09772
417bbb.org1,853,50272
418allrecipes.com711,08471
419today.com752,61271
420pbs.org1,476,58171
421ilsos.gov186,30371
422summitracing.com225,82071
423canon.com73,21871
424foxsports.com554,70371
425spirithalloween.com123,28671
426uber.com192,77871
427cdc.gov1,905,41871
428illinois.gov503,06671
429zales.com40,74871
430potterybarnkids.com64,19271
431davidsbridal.com39,74371
432boscovs.com36,55571
433goldennugget.com8,71571
434oregon.gov718,65171
435foodnetwork.com658,88071
436aflac.com33,32571
437metmuseum.org350,29871
438thegeneral.com13,11471
439timberland.com16,74871
440truecar.com491,30971
441disney.com84,63071
442nv.gov303,93971
443asus.com220,15971
444jared.com34,03171
445mlssoccer.com40,10271
446lenovo.com294,33371
447thehartford.com111,13371
448cheapcaribbean.com22,65071
449unitedrentals.com66,86571
450nationwide.com163,36971
451bleacherreport.com944,45171
452zara.com100,04871
453zumiez.com68,78571
454scholastic.com183,13771
4551800flowers.com41,65670
456remax.com752,12070
457homes.com801,55470
458citibankonline.com13,73670
459radioshack.com6,85870
460nasa.gov862,21470
461morganstanley.com111,61570
462poki.com53,63570
463centerpointenergy.com16,82470
464redcross.org159,02670
465tillys.com67,58170
466metlife.com46,26270
467express-scripts.com27,67870
468prudential.com30,98070
469xcelenergy.com18,87770
470ameren.com9,63470
471bloomberg.com1,487,82770
472eversource.com20,23070
473un.org513,30870
474seatgeek.com271,41170
475nj.gov700,67570
476uspto.gov87,01270
477myuhc.com12,53770
478amwater.com10,84770
479sec.gov699,71870
480toysrus.com25,12270
481callofduty.com61,13570
482si.com994,28470
483rover.com190,22970
484mathplayground.com16,44070
485nebraska.gov214,29770
486vividseats.com246,22770
487thriftbooks.com679,16169
488latimes.com1,611,17969
489staterbros.com37,38269
490az.gov204,85269
491goldmansachs.com36,99669
492zazzle.com764,96769
493roguefitness.com21,29269
494goodreads.com2,430,22569
495goodyear.com97,60869
496reebok.com11,37569
497redbubble.com2,004,26969
498earthlink.net12,60769
499jpmorgan.com87,85269
500healthpartners.com184,17769

13. Final Thoughts

Brand Authority marks a significant advancement in the SEO landscape. It enables marketers to measure and understand their brand’s influence and impact, making it an indispensable tool for optimizing marketing efforts and staying ahead of the competition.

Ready to harness the power of Moz’s Brand Authority for your small business’s online success?

Partner with BlakSheep Creative, the experienced Denham Springs, LA digital marketing agency. 

With our expertise and Moz’s cutting-edge metric, we’ll craft a winning strategy to elevate your brand’s online strength to enhance your marketing and PR efforts.  Don’t miss out on this opportunity! Contact us now, and let’s pave the way to greater online influence.

FAQs

1. How often is the Brand Authority metric updated? 

The Brand Authority metric is refreshed bi-monthly, providing users with up-to-date information about their brand’s online strength.

2. Can Brand Authority be accessed through the Moz Pro subscription without additional charges? 

Yes, adding Brand Authority will not lead to an increase in the Moz Pro subscription fees.

3. Is Brand Authority available for global data or limited to the U.S.? 

Brand Authority is based only on U.S. data, but Moz plans to include data from more regions in 2024.

4. How does Brand Authority differ from Domain Authority? 

While Domain Authority predicts a website’s likelihood to rank in search, Brand Authority captures broader signals of an organization’s influence, encompassing offline and online factors.

5. Can Brand Authority help identify marketing gaps and potential acquisition targets? 

Yes, Moz users can leverage Brand Authority to assess their marketing gaps and understand the true value of sales prospects and potential acquisitions.

Clint Sanchez

Clint Sanchez

Clint Sanchez excels as the Chief of Information and Technology at the Baton Rouge Fire Department and as a digital marketer at BlakSheep Creative. With over two decades in public service, he expertly manages technological infrastructures while also applying his creative skills in web, graphic design, and video at BlakSheep. His dual role demonstrates a unique blend of technical acumen and creative innovation.
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