Videos are a powerful marketing tool that can help you engage potential customers and promote your product or service. Sadly, many businesses are still in the dark when it comes to video marketing. They don’t understand the power of videos and how they can be used to their advantage.
This blog post will discuss why explainer videos are so important and how you can use them to your advantage. Stay tuned!
What Are Explainer Videos?
Explainer videos are short, informative videos that explain a business’s products or services. They are usually between 1-2 minutes long and focus on explaining one specific thing.
For example, an explainer video for a new app might show how the app works and what it does.
Or here’s one about a Baton Rouge, Louisiana, cleaning company:
Why You Need to Use Explainer Videos
There are many reasons why you should use explainer videos as part of your marketing strategy. Here are just a few:
They’re Engaging
In today’s fast-paced world, getting people’s attention is hard, and even harder to keep it. People are bombarded with information from all sides, so they have learned to tune out anything that doesn’t interest them immediately.
Engage potential customers from the start by filming an explainer video. The key is ensuring your content is interesting, insightful, and amusing.
What makes for an engaging, insightful, or amusing explainer video?
This is where creativity comes in. You’ll need to create an angle or hook that will grab people’s attention and make them want to watch more.
Once you have their attention, they’re more likely to be interested in what you have to say and remember your message.
For example, show how your product or service can solve a problem they didn’t even know they had.
Or, take them on a journey and show them how your product or service can improve their lives.
They’re Informative
A good explainer video will capture people’s attention and give them the information they need about your product or service. Remember, you only have a few minutes to make your case, so make sure your video is clear and to the point.
How can you get your message across clearly?
Again, this is where creativity comes in. You’ll need to find a way to explain your product or service in an exciting and easy-to-understand manner.
For example, you might use humor or storytelling to get your point across.
Or, you might use graphics or animation to help people visualize what you’re saying.
Whatever approach you take, make sure your video is clear and concise.
They’re Memorable
People are more likely to remember something if it’s presented in a video format. In fact, one study found that people are 95% more likely to remember a message when it’s given to them in a video, as opposed to text format.
This is because our brains are hardwired to process and remember information better when presented visually.
So, if you want people to remember your product or service, create an explainer video.
How can you ensure that your explainer video is memorable?
It all comes down to creativity. You need to find a way to make your video stand out from all the other videos out there.
One way to do this is to tell a story that people can relate to.
Or, you might use humor or emotion to connect with viewers on a deeper level. Don’t be afraid to get creative and think outside the box.
The more unique and memorable your video is, the more likely people will remember it.
They’re Sharable
A well-made explainer video is something people will want to share with their friends and family. After all, if they like it, chances are someone they know will too! And, when people share your video, it helps increase your brand’s reach and promote your product or service to a broader audience.
They’re Versatile
Small businesses can use explainer videos for a variety of purposes. For example, you can use them to:
- Introduce a new product or service
- Explain how a product or service works
- Showcase the features and benefits of a product or service
- Demonstrate how to use a product or service
- Answer common questions about a product or service
The possibilities are endless. No matter your goal, there’s an explainer video that can help you achieve it.
They’re Cost-Effective
One of the best things about explainer videos is that they don’t have to cost a lot of money to produce. Sure, some high-end explainer videos can cost thousands of dollars to make.
But you don’t need to spend a lot of money to create a quality explainer video.
There are many cost-effective ways to produce a video that will get results. For example, you can use animation or graphics to create a video that looks professional and polished without breaking the bank.
No matter your budget, there’s an explainer video that can fit your needs. And if you need help creating an explainer video for your business, we can help you with that!
They’re Effective
At the end of the day, an explainer video is only as effective as the results it produces. Luckily, explainer videos have proven to be highly effective at achieving various marketing goals.
For example, one study found that having an explainer video on your landing page can increase conversions by 80%.
According to Hubspot, most people, 94%, watch explainer videos to grasp the product or company better. Furthermore, 84% of those watchers decided to buy something from the business after watching the video.
There’s no doubt about it: explainer videos work. An explainer video is a great place to start if you’re looking for a way to boost your marketing results.
Now that you know all about the power of explainer videos, it’s time to put them to work for your business. If you need help figuring out where to start, our team at BlakSheep Creative can help you create an explainer video that achieves your specific marketing goals.
How to Use Explainer Videos in Your Marketing Strategy
Now that you know why you need to use explainer videos in your marketing strategy, you might wonder how to do it. Here are a few ideas:
Embed Them on Your Website
One of the best ways to use explainer videos is to embed them on your website. This way, visitors can watch your video as soon as they land on your site. Plus, having a video on your website can help increase your search engine ranking!
Protip: Put your explainer video smack dab on the front of your home page where everyone will see it. Add some schema markup to the video, so search engines will know it’s there.
Share Them on Social Media
Social media is another excellent platform for sharing explainer videos. You can post them on your company’s social media page or create ads that target potential customers based on their interests and demographics. Here’s an example of one on Twitter:
Each course topic will be introduced via an explainer video like the one below 👇
— Block Academy (@BlockAcademyNFT) November 5, 2022
Can you guess the name of this course? 🤔
“Any engagements with this tweet will be considered for a free mint” 🤝#GetEducated #Web3Education #EducationForAll pic.twitter.com/BknF0lRbYn
Protip: Get creative with your social media posts! Try using relevant hashtags, hosting a contest, or partnering with influencers to promote your video.
Use Them in Email Marketing Campaigns
Another effective way to use explainer videos is in email marketing campaigns. You can include a link to your video in promotional emails or even create a whole email campaign around your video! Just make sure the email is mobile-friendly so people can watch it no matter where they are.
Protip: Use an animated GIF of your video in your email for a quick, eye-catching preview that will entice people to watch the whole thing.
Conclusion:
There’s no doubt about it—explainer videos are a powerful marketing tool that every business should be using. If you’re not already using them as part of your marketing strategy, now is the time to start! Thanks for reading, and I hope this post has inspired you to start using explainer videos in your business today.
If you’re not using explainer videos in your marketing strategy and want to learn how to use these little goldmines and other marketing tools to increase your business’s reach, contact us today for a free consultation. We would love to show you what we can do!
Frequently Asked Questions
Here are some frequently asked questions about explainer videos:
