There has been a lot of buzz recently about Elon Musk’s recent purchase of Twitter and what it could mean for social media marketers. Many believe that this move signals a shift in focus at Twitter as the platform looks to regain its momentum and attract new users with innovative features and partnerships.
What does this mean for marketers?
One thing is certain: with the attention and investment that Twitter is receiving from influential figures like Musk, social media marketers can look forward to working with a platform that is once again on the cutting edge of innovation and technology.
This presents exciting new opportunities for marketers looking to connect with highly engaged audiences and target their marketing efforts more effectively.
Keep reading to learn more about how Musk’s purchase of Twitter could transform the social media landscape and what it means for marketers looking to harness the power of this platform.
Most Marketers Aren’t Worried.
Despite Twitter’s history of free-speech issues, a recent poll by searchengineland.com showed that 58% of marketers believe that Musk’s purchase of twitter will be good for marketers, brands, and most importantly, users.
Changes We Predict
Given Elon’s history, here are some things that we can likely expect:
1. Increased investment in artificial intelligence and machine learning
It’s no secret that Musk has a keen interest in these technologies, and Twitter is one of the best platforms for experimenting with them. We could soon see new features that use AI to improve ad targeting or help marketers discover new audiences based on their interests.
2. Increased focus on video content
Video is quickly becoming one of the most important forms of content on social media, and Twitter is already ahead of the curve with its live-streaming capabilities.
With Musk at the helm, we can expect to see even more investment in this area, with new features and integrations that make it easier for marketers to create and share engaging video content.
3. New partnerships with other tech companies
As one of the world’s thought leaders on all things tech, Musk has already shown his willingness to work closely with other tech companies.
We can expect to see Twitter form new partnerships and collaborate more closely with other social media platforms, brands, and influencers in an effort to stay ahead of the curve and continue innovating.
4. A renewed focus on user experience and safety
As one of the biggest social media platforms globally, Twitter has been plagued by issues related to user safety and experience.
With Musk at the helm, we can expect to see this become a top priority for Twitter, with new features and updates that will make it easier for users to find what they’re looking for and stay safe while engaging with the platform.
6. New features and partnerships that could make Twitter more engaging and valuable for users
Twitter, which has 211 million monthly active users worldwide, recorded its first annual loss of $1.1 billion in 2020.
Given Musk’s reputation for innovation, we can expect to see new features and partnerships that could help Twitter regain its momentum and attract new users looking for an engaging social media platform they can trust.
7. More opportunities for marketers to reach highly engaged audiences and target their marketing efforts more effectively.
“I hate advertising,” Elon Musk tweeted in 2019.
I hate advertising— Elon Musk (@elonmusk) October 28, 2019
With advertising accounting for around 90 percent of Twitter’s revenue, there’s no doubt that Musk will have a lot of work cut out for him.
But that’s ok.
We’re pretty confident that Elon didn’t buy Twitter in an attempt to make a profit.
After all, he’s got more money than God.
He bought Twitter because he knows its power to reach and influence people.
And that’s good news for marketers.
Twitter has always been a powerful marketing tool, but under Musk’s leadership, we can expect to see even more opportunities for marketers to connect with highly engaged users and create more effective marketing campaigns.
Less focus on advertising = more opportunities for organic reach
If Musk is successful in his mission to make Twitter less reliant on advertising, it could mean more opportunities for marketers to reach users organically.
8. A renewed focus on customer service
As one of the world’s most influential figures, Musk is no stranger to customer service.
And with Twitter’s newfound focus on improving user experience and safety, we can expect to see Musk bring his expertise and experience in this area to help Twitter improve its customer service offering.
Whether through features that make it easier for brands to reach out to customers or new partnerships with companies specializing in customer experience and support, we can expect to see Twitter make some significant strides in this area under Musk’s leadership.
9. Improved tools and resources for social media marketers
There once was a time when an electric car was unheard of. But Elon Musk didn’t give up. He persisted and created Tesla- one of the most popular and luxurious car companies globally.
The same can be said about Twitter. It’s a platform that has seen its fair share of ups and downs but continues to persevere.
As a result of Musk’s purchase, we predict that Twitter will emerge as a more robust platform with improved tools and resources for social media marketers.
After all, we already know about his disdain for advertising, so Musk will likely continue to pursue a meaningful and engaging content marketing strategy for Twitter.
And with that comes more opportunities for social media marketers to reach their target audiences and achieve their marketing goals.
10. A more open algorithm
Once, space was reserved for Astronauts. But SpaceX has enabled people like you and me to have a chance to go to space.
In the same way, Twitter’s algorithm has been a mystery- until now. We predict that Musk will work to make Twitter’s algorithm more open so that users and marketers can better understand how the platform works and how they can use it to their advantage.
This would be a significant win for social media marketers who have long been frustrated by the Twitter algorithm’s lack of transparency.
11. Real accounts verification
Fake news! It’s one of the most common complaints about social media platforms today.
But with Musk at the helm, we predict that Twitter will make verified accounts a priority. This would be a significant step forward in combating fake news and would help to restore trust in the platform.
12. An edit button
Crap! I didn’t mean to post that!
We’ve all been there. And it’s one of the most frustrating things about Twitter.
But with Musk at the helm, we predict that an edit button will finally be on its way. This would be a significant game-changer for Twitter and would help to improve the user experience for everyone.
As a result of this $44 billion purchase earlier this month, we can expect to see Twitter make some significant changes- many of which will be beneficial for social media marketers.
We predict that there will be a renewed focus on developing creative content marketing strategies, improved customer service, more open tools and resources, and an edit button. These changes could mean big things for social media marketers who are looking to use Twitter as a platform to reach their target audiences.
So if you’re a social media marketer, it’s time to get excited about the future of Twitter!
If you’re a business owner or marketing manager, you should also be aware of the potential implications of this purchase. As Twitter becomes a more attractive platform for social media marketers, we’ll likely see an increase in competition for advertising space and attention from users.
So if you’re not already using Twitter to reach your target audience, now might be the time to start!
What do you all think? Do you agree that we’ll see a major shift in the way that social media marketers use Twitter with this purchase? Share your thoughts in the comments below!