TikTok is a free video-sharing app that allows users to create short, creative pieces of content. The app is one of the most popular social media platforms globally, with over 500 million monthly active users every month, making it one of the most downloaded apps.
Thanks to its popularity, TikTok has been one of the most effective channels for many companies and brands to increase their awareness on social media.
TikTok users are more engaged than any other social media platform, making TikTok marketing an incredibly creative strategy for small businesses to expand their reach across the globe.
This article will show you the importance of social media marketing, and how you can add TikTok to the mix.
But, before you begin marketing on TikTok, there are a few things to consider:
What is TikTok Marketing?
Marketing on TikTok is all about sharing interesting, creative content with other users.
This can come in various forms – from creating a commercial for your business to sharing a video that’s related to your brand or product.
TikTok marketing is highly visual and draws on the creativity of both the user and their followers.
Marketing on TikTok is similar to other social media platforms where you can create posts promoting your service or product. The difference with TikTok marketing is that it allows content creators to make their work stand out.
But, any successful TikTok marketing strategy requires some planning. Here are a few things you need to put into consideration when thinking of TikTok marketing for your small business:
What are the benefits of TikTok for business?
TikTok marketing provides many benefits for business owners. Here are the top three reasons to consider TikTok as a marketing strategy:
TikTok has a huge, growing audience
TikTok, a social media app that allows users to create videos and upload them onto their profile for others to watch or rate, has experienced rapid growth in recent years.
The platform’s primary demographic of viewers are teenagers and young adults; 32% percent between 10-19 years old while 29.5% fall within the age range 20–29 yrs old accounted for an additional 2 billion downloads worldwide since its inception just seven short years ago!
Find more statistics at Statista
There have been over 800 million active monthly users on the Tiktok app, and these numbers seem to grow every day, making it one of the most downloaded apps in the world.
The audience is international.
TikTok is used in over 150 countries, and the platform has helped many people connect with new audiences worldwide. It’s a great way to make your content more accessible.
If you want to reach international markets, then TikTok might be for you!
Video marketing is a priority.
Video marketing has been on the rise for some time now, and while many people are still not utilizing it in their everyday lives.
But with video consumption skyrocketing across all demographics, including TikTok videos which provide an accessible way to incorporate this form of content into your existing strategies- there’s no reason why you shouldn’t be!
It’s easy to connect with an audience.
A great way to promote your business and reach an audience is by launching a hashtag challenge.
You can choose the idea or theme you would like people to use for their videos, then encourage them to create branded content with any relevant hashtags of choice (including yours!).
But don’t ride the coattails of another company and use their branded hashtags, that’s a no-no.
It’s fun to be a little scared.
— Freeform’s 31 Nights of Halloween (@31Nights) October 2, 2021
All month long we will be bringing you bites of fright in the short film series Bite Size Halloween. Up first: believe what you see in Bear Girl, sponsored by @SNICKERS. pic.twitter.com/BDB7myTdZm
This will help increase interactions between yourself and other brands on other social media sites such as Twitter!
Is TikTok right for your business?
In our recent analysis of social media platforms titled ‘Is it the Right Fit for Every Business?‘, we found that TikTok works exceptionally well for those looking to reach a young demographic quickly. If you’re hoping to connect with individuals interested in music, fashion, or videos, TikTok might just be the platform for you.
If you’re looking for a way to raise brand awareness, gain customer feedback, and create exciting content that people will watch and engage with, then you can easily do this on TikTok.
TikTok Users: Is your audience on TikTok?
TikTok is a popular app for making and sharing videos. However, you should consider whether your target audience will use it before you begin using the platform as part of your marketing plan.
Most TikTok users are teenagers, so it may be challenging to reach the right people with this type of marketing strategy.
One of the best ways to get ahead in marketing is by getting into a new social media platform early. By becoming an early adopter, you can get a leg up on the competition and take advantage of a potentially untapped market.
TikTok influencer marketing
TikTok is still in its early stages as a marketing channel, but some major brands are starting to work with influencers on the platform.
These people have millions of followers and could be an excellent reason to consider TikTok advertising because their following size makes them worthwhile when compared against other popular social media sites such Instagram or YouTube, where having one million likes isn’t enough anymore these days-it takes more than just popularity!
By creating an influencer marketing campaign, you can target a specific audience and work together to create branded content that will provide value for both parties.
TikTok Ads
TikTok has recently introduced opportunities for advertisements.
There are currently five different ad formats, including:
- Brand takeover – advertisements that appear in the user’s feed before any of their friends’ posts, and they can come in still images, GIFs, or videos.
- Native Video ads – native video ads on TikTok are 9-15 seconds long, and these videos can be scrolled past.
- Hashtag сhallenges – brands can track the success of their Hashtag Challenge with banner views and clicks, number of user-generated videos, number of users using your brand’s music.
- Branded lenses – A TikTok user can design a filter to promote their product or brand on the app for up to 10 days.
- In-feed ads – TikTok’s standard ad format for video is a 15-second spot that plays in the user feed.
Now that you know the ad formats, let’s discuss how to create your content:
TikTok Videos: Original and Engaging
@lookatme4dimaging #moms #dads #pregnancy #dadsofdenham #preggo #livingstonparish #denhamsprings #baby #expecting #3dultrasound #4dultrasound #momsoftiktok ♬ original sound – Lookatme4dimaging
One of the best things about using TikTok is that you don’t need to film high-quality videos.
All it takes are some fun ideas and an original point-of-view, which can be tricky for businesses who have more serious goals or brands with strict marketing strategies in place already!
It’s essential to ensure that any marketing channels that you use are aligned with your brand. Still, TikTok’s relaxed vibe and young audience allow you to have a lot of creative freedom with your content – leading to a much more exciting result!
How can you fit TikTok into your current marketing strategy?
Before you jump in head first, you need to ask yourself whether TikTok is worth the effort.
Here are some things to consider:
Is your target audience on TikTok?
As with any other social media platform, your target audience plays a vital role in your marketing strategy.
Whether you’re looking to get more views or sell a product, you should carefully consider who your target audience is and whether they will be using the platform, as well as knowing what to expect from the app.
Understand your audience on TikTok
Once you’ve done your research and determined that TikTok is worth the effort, you can start creating content!
Content needs to be engaging and original – there are thousands of similar videos on the platform already, but your goal is to make yours stand out.
You’ll want to produce short snippets that are fun and easy to share or watch within a few seconds since users can quickly scroll past if they aren’t interested.
TikTok users are quick to judge what they feel is “cool” or not, so you need to be on the “top of mind” before your audience makes their decision about your brand.
Is TikTok being used by your competitors?
If you’re going up against other brands, it’s essential to have a unique approach that sets you apart from the competition.
Like any other social media platform, it’s essential to be even more careful here because the other brands are also looking for ways to stand out.
Can you generate original content?
One of the best things about TikTok is that it offers a creative outlet for people who are usually stuck behind business desktops or office chairs.
However, if you’re not adept at creating fun, engaging content, you should find other platforms that are more to your liking.
Here are some creative ideas for your marketing content:
- Connect the community – A TikTok account can help dentists connect with patients, reduce misinformation on procedures, and answer common questions.
- Promote health and well-being in fun ways – Organizations are using TikTok to promote health-related messages in a lighter way.
- Make funny, memorable, and catchy videos – Brands and content creators are making engaging videos that either take a comical spin on an everyday occurrence or just offer up something unique.
- Create short clips with tutorials – If you need to show users how to do something, short clips are the way to go. To make it more engaging, try adding music or effects.
- Use catchy hashtags – For example, if you’re selling catering services for events, use #eventprofs. For an added benefit, create hashtag challenges and contests and tag other users.
- Translate your content – If you’re catering to a global audience, consider translating important text or hashtags within your videos. This way, more people will be able to find out about what you have to say without language barriers getting in the way.
- Create lip sync videos – Lip-sync videos are great because they’re so easy to share.
- Post videos daily to keep your audience interested – If you only post once every other week or so, there’s a good chance users will forget about you.
- Reverse marketing – Instead of shoving sales down people’s throats, just include the price in the description of your video and then let people decide for themselves if it’s worth their time.
These are just a few of the videos that you can include in your TikTok strategy. Think about your target audience and then brainstorm the best possible ways to engage them.
Stay tuned for a future blog post where we take a deeper dive and explain how to create content and entertaining videos for TikTok!
Repurpose your content for different channels
If you’re already producing videos for your other social media channels then don’t necessarily create brand new ones on TikTok.
Look at ways to repurpose the content from Instagram, Facebook, and LinkedIn, making it more engaging by adding hashtags or music, etc.
You should use your other channels to bring attention to your TikTok post so you can build up some good word-of-mouth marketing.
You’ll also want to produce content that is easy to share and will help promote your brand naturally through the social sharing aspect of the platform.
Will TikTok marketing help me reach new customers and increase profits?
If your business is looking to increase profit and get more customers, TikTok can be a great way to go – especially for B2C brands.
Since the platform is centered around social sharing and fun videos, it’s a natural fit for many small businesses that want to reach a younger audience.
Using creative video content will help you stand out from the sea of other users and give your potential customers a reason to follow you.
TikTok Marketing. It’s what you need to reach new customers and increase profits!
Small businesses are struggling to grow their social media presence. They don’t have the time or resources to create high-quality content every day, and they need a way to reach new customers without breaking the bank.
If you’re looking for an affordable marketing solution that will help your small business stand out in today’s noisy marketplace, then you’ll want to check out TikTok Marketing. Our experienced marketers are ready to craft custom campaigns that fit your needs and budget—and get results!
We’ve helped hundreds of small businesses use TikTok Marketing as part of their overall digital marketing strategy, including Cajun Navy 2016., which saw its follower count jump by more than 100% after just three months with us!
Contact BlakSheep Creative today to discuss your social media strategy to find out how we can help you get more customers and increase your profits!
