Social media marketing, it’s the current big thing. It seems like everyone’s doing it, but only some people are doing it right. Here are eight little-known facts about social media marketing that can help your business:
1. Of all adults with Internet access, 71% use social media
This is a huge percentage, and it’s something business owners should take note of. If you’re not using social media to market your business, you’re missing out on a lot of potential customers.
There are many different social media platforms, each with its own strengths and weaknesses. You must determine which platforms work best for your business and target your advertising accordingly.
For example, if you’re a B2B company, LinkedIn may be a better platform for you than Facebook. Alternatively, if you sell products that are visually appealing, Instagram and Pinterest may be better options.
Choose your social media networks wisely.
It can be a bit of a hassle to set up and manage social media accounts, but it’s definitely worth it in the end. With the right strategy, you can reach a large number of potential customers through social media marketing.
But you want to ensure you’re where your target audience spends most of their time. There’s no point in setting up a bunch of social media accounts that you never use.
That said, we advise our clients to set up their profile on every network imaginable (if they have the time and resources) and include a link to their website in the bio section. This allows them to be found by potential customers no matter where they look online.
Plus, they generate high-authori9.ty backlinks to your website, which is excellent for SEO.
2. The average American social media user spends 2.7 hours per day on social media
That’s nearly 3 hours daily that your potential customers spend on social media. If you’re not marketing your business on social media, you’re missing out on a lot of opportunities to reach your target audience.
It’s important to note that different social media platforms have different demographics. For example, Facebook is used by people of all ages, while Snapchat is primarily used by teenagers and young adults.
Find where your target audience spends most of their time online and target your efforts accordingly.
For example, if you’re selling products to teenagers and young adults, Snapchat would be a good platform to focus on.
3. Facebook is still the most widely used social media platform
Old Zuckerburg’s creation is still going strong, with over 266 million monthly active users. That’s a huge potential customer base that you could be reaching with your business.
Find more statistics at Statista
If you’re not already on Facebook, now is the time to set up a page for your business. If you are on Facebook, make sure you’re using it to its full potential to reach as many potential customers as possible.
4. YouTube drives the most engaged traffic of any social site
People love watching videos; YouTube is the perfect platform for content. You’re missing out on a massive opportunity if you’re not using YouTube to market your business.
YouTube is great for creating quality video content that can reach a wide audience. You can use it to create product demonstrations, how-to videos, customer testimonials, and more.
The key to using YouTube effectively is to create engaging, quality content that will interest your target audience.
Don’t forget to optimize your videos.
One of the most frequently made mistakes in social media marketing is forgetting to optimize your content.
This is especially important with YouTube, as you want your videos to appear in search results. Use keywords and tags throughout your video description to ensure your target audience can find your content.
It’s also essential to create catchy titles and thumbnails for your videos; this will help to increase click-through rates.
5. Social commerce revenue is projected to total $30 billion in 2023
Social commerce is on the rise as people turn to social media for more than just news and entertainment. By 2023, social commerce is projected to generate $30 billion in revenue.
That’s a billion with a B.
This is good news for businesses, as it provides another avenue to reach potential customers and make sales. Now is the time to start if you’re not already using social media for eCommerce.
Several platforms allow businesses to sell products directly on their social media pages, such as Facebook, Instagram, and Pinterest. You need to use social media for eCommerce to take advantage of a massive opportunity.
6. 54% of B2B marketers say they’ve generated leads from social media
Social media isn’t just for B2C businesses; it can also be a great way to generate leads for B2B businesses. You’re missing out on an ample opportunity if you’re not using social media to generate leads.
There are many different ways to use social media for lead generation. You can use it to run contests, offer coupons and discounts, or just create quality content that will attract leads to your business.
For example, you can use LinkedIn to create a company page and post content that will attract leads to your business. You can also use Twitter to connect with potential customers and followers interested in your products or services.
The key is to create quality content that will interest your target audience.
LinkedIn is the most effective social media platform for B2B marketers
LinkedIn is an excellent platform for B2B businesses, as it’s specifically designed for professionals. You’re missing out on a big opportunity if you’re not using LinkedIn to market your business.
LinkedIn is great for creating quality content, connecting with potential customers and partners, and generating leads.
7. 80% of B2B social media leads come from LinkedIn
We just touched on this, but it’s worth mentioning again. LinkedIn is an excellent platform for generating leads for B2B businesses. If you’re not already using LinkedIn to generate leads, you’re missing out on a big opportunity.
LinkedIn is great for creating quality content, connecting with potential customers and partners, and generating leads.
8. Only 26% of companies integrate social media into their business strategies
Given the information above, you would think more companies would integrate social media into their business strategies. However, only 26% of companies are doing this.
This means there’s a big opportunity for businesses that integrate social media into their business strategies. If you’re not already doing this, now is the time to start.
The Bottom Line
Social media marketing can be a great way to connect with customers and grow your business – but it takes more than just setting up a profile and posting occasional updates. If you want to see real results from your social media efforts, you need to put in the time and effort to create and maintain an active, engaging presence on the platforms that matter most to your target audience.
And remember, social media is just one part of a broader inbound marketing strategy. To see results from your social media marketing, integrate it with other elements like content marketing, email marketing, and lead generation. With a comprehensive inbound approach, you can attract more prospects, convert more leads, and close more customers.
