As a soft washing or pressure washing business, your marketing strategy needs to be as unique as your services.
Because the customers you’re targeting – residential homeowners and commercial property managers – have different needs when it comes to their properties. And unless you’re tailoring your marketing efforts specifically to those needs, you’re not going to be as successful as you could be.
Here’s a look at some of the things you need to keep in mind when marketing your soft washing and pressure washing business:
Differentiate Your Services
The first step is to make sure that you’re differentiating your services. Homeowners are looking for someone who can clean their home’s exterior quickly and efficiently. They’re not as concerned with the details as commercial property managers are.
Commercial property managers, on the other hand, are looking for a company that can handle all of their cleaning needs – from graffiti removal to gum removal – and do it in a way that doesn’t disrupt their tenants.
Make sure that your marketing reflects the different needs of these two groups.
Use Different Channels
The second step is to use different channels to reach your target market. Homeowners are more likely to respond to direct mailers and online ads, while commercial property managers are more likely to respond to personal relationships and referrals.
Again, it’s important to tailor your marketing efforts to your target market’s channels.
Hire a Marketing Firm
If you’re unsure how to start marketing your soft washing and pressure washing business, or if you don’t have the time to do it yourself, consider hiring a marketing firm.
A good marketing firm can help you develop a custom marketing plan tailored to your business and target market. They can also help you create a website, design print materials, and set up social media accounts.
Let’s discuss how you can use common marketing channels to reach your target market.
DIY Tips for Marketing Your Soft Washing and Pressure Washing Business Online
As a small business owner, knowing how to market your soft and pressure washing business can be difficult. These businesses often have unique needs that require a different approach than other businesses. Here are a few tips on how to market your soft washing and pressure washing business:
1. Use social media platforms to reach your target audience.
Social media is a great way to reach your target audience. Platforms like Facebook and Twitter are perfect for sharing images and videos of your work and promoting special deals and offers. Make sure to post fresh content to keep your followers engaged regularly.
2. Use search engine optimization (SEO) to get found online.
SEO is all about optimizing your website and content to rank higher in search engine results pages (SERPs). This is important because it will help you get found by potential customers who are searching for your services online. Use keywords throughout your website and blog posts, and make sure your site is mobile-friendly and loads quickly.
3. Offer discounts and loyalty rewards to customers.
Everybody loves a good deal! Offering discounts and loyalty rewards is a great way to show appreciation for your customers. This could be anything from a discount on their next service to a freebie after a certain number of visits.
4. Prepare for the ebbs and flows of customer demand.
Soft and pressure washing businesses are often seasonal, so they must be prepared for the ebbs and flows of customer demand. This means having a solid marketing plan in place for both the busy and slow seasons.
During the busy season, it’s important to focus on attracting new customers and providing them with an exceptional experience. This will help ensure that they return the next time they need your services. It’s also important to upsell them on additional services they may need.
During your down season, it’s essential to focus on building relationships with your current customers and retaining them for the future. This is the time to offer loyalty rewards, send newsletters, and ask for feedback. You should also use this time to plan for the upcoming busy season to prepare when customer demand picks back up.
5. Make sure your website is well-designed and user-friendly.
Your website is the home base of your marketing strategy, so it must be well-designed and user-friendly. Potential customers will likely judge your business based on your website, so make sure it makes a good impression. Your website should be designed with your target audience in mind and should be optimized for search engines.
If you don’t have the time or resources to design and maintain a website on your own, BlakSheep Creative can help. We specialize in creating custom websites for small businesses. We’ll work with you to understand your business and build a website to attract and convert your target customers.
Contact us today to learn more, or visit our websites for soft-washing and pressure-washing businesses page to learn how we can help you grow your business.
Small business owners need to be creative and resourceful when marketing their services. These tips for online marketing a soft washing and pressure washing business will help you reach your target audience using social media, SEO, discounts, and more.
Implement a plan that works best for your unique business needs.
Need help getting started? Contact BlakSheep Creative today! We specialize in creating custom websites for small businesses and can help you create a website that attracts new customers and enables you to grow your business.