How to Craft a Value Proposition that Sells

Looking for tips on how to craft a value proposition? In this post, we outline the main steps you should take when crafting your message.
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A good value proposition is what sets you apart from the millennia of competitors offering the same products. It’s the special factor that tells your potential customers why they should choose you.

Are you having a hard time getting people to see the value in your product or company? You’re not alone. Most business owners struggle with this issue, and it’s one of the main reasons so many businesses fail.

But don’t worry, there is a solution. A good value proposition sets you apart from the competition and gives you a better chance of attracting customers. It tells them what’s in it for them and why they should choose your product or company over the thousands of others available.

To create a good value proposition, you need to understand what makes your product or company unique.  What are its benefits? What are its features? Once you know this, you can start crafting a value proposition that will sell.

Here are a few tips to help you get started:

  • Focus on the customer. When creating your value proposition, remember who you’re writing it for the customer. What’s in it for them?
  • Keep it simple. Your value proposition doesn’t have to be long or complicated. Its goal is simply to tell your customers what’s unique about your product or company and why they should choose you.
  • Be specific. Don’t just say that your product is the best or has a lot of features. Instead, be clear about what makes it the best and what sets it apart from the competition.
  • Use strong adjectives. When describing your product or company, use strong adjectives to grab your customers’ attention. For example, “revolutionary,” “innovative,” “unique,” etc.
  • Make it believable. Your value proposition should be believable and backed up by facts. Don’t make any outrageous claims that you can’t back up with evidence (not feelings, not opinions).
  • Test it out. Once you’ve created your value proposition, test it out on your target market. See how they react to it and whether or not it resonates with them.

Remember, a good value proposition is what sets you apart from the competition and makes people want to buy from you. So take the time to create one that’s well-crafted and will sell your product or company.

Next, ask yourself (and answer) the following questions:

What are the benefits of using your product or service?

Some benefits may include:

  • Increased productivity
  • Cost savings
  • Time savings
  • Enhanced security
  • Greater efficiency
  • Increased profits

What are the features of your product or service?

Some features may include:

  • Customizable
  • Scalable
  • Easily accessible
  • Intuitive interface
  • Robust functionality
  • User-friendly
  • Fast and efficient

What needs does your product or service address?

Some needs that may be addressed include:

  • Business efficiency
  • Time management
  • Security and privacy
  • Organization and productivity
  • Productivity enhancement

Why should the customer choose your product or service over the competition?

Some reasons may include:

  • Lower cost
  • Higher quality
  • Better features
  • More customized options
  • Better customer service

What is your unique selling proposition?

Your unique selling proposition (USP) is what distinguishes your product or company from the competition. It’s what makes you stand out and is the main reason why people should buy

Remember, a good value proposition should be clear, concise, and easy to understand. It should also highlight the benefits that your potential customers will receive by using your product or company. If you can accomplish this, you’ll be well on your way to creating a winning value proposition.

What do you think?  What’s your business’s value proposition? How would you improve it?

Drop us a comment below and let us know!

Picture of Jessica Ridge

Jessica Ridge

Jessica is a skilled narrative architect, adept at transforming client experiences into captivating success stories. Her proficiency lies in shaping each journey into a compelling narrative of collaboration and achievement. With an unwavering dedication, Jessica ensures that every client's engagement becomes a memorable and distinct chapter, reflective of her commitment to excellence.
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