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9 Ways the Elgato Stream Deck is Making Digital Marketers Smile

By Clint Sanchez · Published · Updated · 4 min read

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Quick answer

The Elgato Stream Deck is a physical button pad with LCD keys that launches and switches apps with one touch. Digital marketers use it to open marketing apps, switch between them, map tasks like posting in Hootsuite or Buffer to single buttons, group tools into a dashboard, jump straight to website login screens, launch social accounts, open several websites at once, and trigger custom keyboard shortcuts.

Key takeaways

  • The Elgato Stream Deck is a hardware panel of LCD buttons, each mapped to an app, website, task, or keyboard shortcut.
  • One button can open Google Analytics, another Twitter, another BuzzSumo, so switching tools no longer means hunting through windows.
  • Buttons can trigger tasks inside apps, such as sharing a post in Hootsuite or tweeting a link in Buffer.
  • Folders on the Stream Deck act as a dashboard that groups marketing tools by job.
  • Website shortcuts can open a login page directly, and a single button can launch several sites at once.
  • Custom keyboard shortcuts can be assigned to buttons for people who prefer keys to mouse movement.
  • The device was built for streamers, so its strength is launching many things at once; marketers just point it at different tools.

Are you a digital marketer or SEO agency looking for ways to streamline your workflow?

The Elgato Stream Deck is the perfect tool for any digital marketer or SEO agency.

It’s a physical device that allows you to control all of your software with just one touch. You can use it to launch, switch between and organize all of your apps from one place. It also has an LCD screen so you can see what app is currently active at any time without having to look down at your computer.

With Elgato Stream Deck, there are no more excuses for not being able to find the right app when you need it!

You’ll be able to spend more time marketing and less time organizing your apps.

Keep reading this post to learn how to use the Elgato Stream Deck to streamline your SEO agency or digital marketing workflow.

elgato stream deck xl digital marketers

#1: Launch Your Marketing Apps with a Single Touch

Have you ever started typing in Google search only to realize that the app you wanted was on the second screen of your laptop? In today’s super-fast world, that’s almost unforgivable! It can waste valuable time, especially if you’re trying to get fast information (like an RSS feed) so you can post something on social media or start a new blog post.

Want this handled for you? We build and market websites for Louisiana businesses, and we will tell you honestly if you do not need us.

You may have already heard about the Elgato Stream Deck and its ability to control every app on your computer from one central place with just one touch.

This means that you don’t have to look down at your keyboard or touchpad. Just press the button on the Elgato Stream Deck, and you’ll launch the app you want in an instant!

Here is a follow straight from Elgato showing you how to streamline your workflow with the Stream Deck.

#2: Switch between Apps with a Single Touch

You’ll be able to switch between all of your marketing and organization apps easily.

You could have one button on your Elgato Stream Deck that launches Google Analytics, another for Twitter, one for Facebook, one for BuzzSumo, and so on.

Each of these apps would have its own icon on your Elgato Stream Deck so that you can find it instantly.

#3: Map Tasks to Each App on Your Elgato Stream Deck

You can map specific tasks to each button on your Stream Deck, such as sharing a Facebook post in Hootsuite, posting an update on Twitter, or tweeting a link in Buffer.

Once you’ve done this once, you’ll be able to press the right button on the Stream Deck and have everything you need to be done in a single touch!

#4: Use the Stream Deck as a Digital Marketing Management Dashboard

A digital marketing dashboard is a way of visually organizing marketing and other apps into groups so that you can easily see everything that’s going on.

You could also set up your Elgato Stream Deck to act as an interactive map of all the tools you use, allowing what you need to be instantly available.

Be sure to check out our list of the top free digital marketing tools here on our blog.

#5: Quickly Log In to Your Websites

Set up a folder in your Stream Deck, use the website shortcuts, and create a direct link to your website’s login screen. You’ll never have to launch a browser and type in a password again!

#6 Open Your Password Manager With One Button

If you have many sites that you log in to every day, then the Elgato Stream Deck can help streamline that process.

Do not store passwords as Stream Deck hotkeys. Anything typed by a hotkey sits in plain text in the Stream Deck profile, so anyone with access to the computer can read it. Instead, map a button to open your password manager (1Password, Bitwarden, or the one your team already uses) and let it autofill the login. One press to open the vault, one to fill, and the password never leaves encrypted storage.

#7: Launch Your Social Media Accounts

Do you have several social media accounts to maintain? If so, then the Elgato Stream Deck can help you organize them from one place! Just make sure that you give each icon a unique color so you can visually differentiate them.

Then once you’ve logged in to your StreamDeck, just press the buttons for the accounts you want to update, and it will launch each account!

#8: Launch Multiple Websites at Once

The Elgato Stream Deck was built with streamers in mind, so its primary purpose is to allow you to launch several different applications at once.

You can map websites, apps, whatever you want!

#9: Map Your Stream Deck Buttons With Custom Keyboard Shortcuts

Do you prefer keyboard shortcuts to mouse movements? Well, then the Elgato Stream Deck is for you!

Just set up your Stream Deck with custom keyboard shortcuts for each of its apps, and you’ll be able to launch them just like software on your computer!

If you’re a digital marketer or marketing agency, the Elgato stream deck could be your new best friend.

The Elgato stream deck is easy to use and allows for quick task switching on any app that you would like. It can also act as an interactive map of all the tools in your arsenal, which will allow you to find what you need faster than ever before! If this sounds interesting but overwhelming, we are happy to help.

Let’s share ways that we can come together as marketers and make this world a better place.

Let us know if you’ve used your Elgato stream deck in any exciting ways so that we can share more ideas. Drop a line in the comments.

If you’re interested, here is a link to the Elgato stream deck so you can check it out for yourself.

We’re still figuring ours out, so look for a tutorial video soon!

Looking for a real conversation about your business, no sales pitch, no commitment? Book a free 15-minute Discovery Call.

About the author

Clint Sanchez, founder of BlakSheep Creative

Clint Sanchez

Founder & Lead Developer · Denham Springs, LA

Clint has built and marketed websites for 26 years, since founding BlakSheep Creative in 2000. He is also a 29-year firefighter and a 23-year member of IAFF Local 557, which is where the bias toward plain answers over sales copy comes from.

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More about ClintLinkedIn ↗(225) 505-3834

Common questions about digital marketing

What is an Elgato Stream Deck?
A physical control pad with a grid of LCD buttons that sits next to your keyboard. Each button shows an icon and can launch an app, open a website, run a task, or fire a keyboard shortcut. It was designed for live streamers but works for anyone who switches between many tools all day.
Is the Stream Deck useful for a marketing agency?
Yes, if you live in a dozen apps. It launches and switches marketing tools with one touch, maps repetitive actions like posting in Hootsuite to a button, groups tools into folders that act as a dashboard, and opens several client websites at once. Time saved per day is small but constant.
How do you organize marketing tools on a Stream Deck?
Create folders by job: analytics, social accounts, client logins, writing tools. Give each icon a distinct color so accounts are easy to tell apart, and put the tools you touch most on the top level. Website shortcuts can point straight to login screens so you skip the browser and address bar.
Can the Stream Deck type usernames and passwords?
It can store text and send it as a hotkey, and the post describes doing that for logins. Treat that carefully: anything stored on the device types in plain text for whoever presses the button. A password manager with a Stream Deck shortcut to open it is the safer version of the same idea.
Who should skip the Stream Deck?
Anyone who works mostly in one or two applications, or who already relies on keyboard shortcuts and app launchers. The device pays off when you switch between many tools and repeat the same actions daily. If your workflow is simple, the setup time outweighs the seconds saved.

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