If you’re a plumbing contractor, you understand how important it is to find prospective customers in your area. Traditional marketing techniques like newspaper ads and billboard advertisements won’t get you the results you need. Internet marketing for plumbers, however, can.
Using digital marketing to boost your online presence will help your plumbing business find new customers, showcase online reviews and testimonials, and spread the word about your special promotions. This will result in more bookings and word-of-mouth recommendations.
Keep reading to learn how you can leverage internet marketing for plumbers to scale up your plumbing business. We’ll also show you which strategies you can use in your marketing campaigns to guarantee your success. If you need help with digital marketing, contact our plumbing marketing company and learn how we can help.
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Plumber Internet marketing services
Digital marketing plans from BlakSheep Creative can help your plumbing business reach more customers and increase your revenue. Contact us to learn how we can help.
Why you should use digital marketing for plumbers
While traditional marketing techniques (such as advertising in magazines, newspapers, and television) used to work in the past, they’re not as useful these days.
First off, they’re expensive.
Secondly, these days consumers are consistently turning to the internet for answers.
That’s why internet marketing for plumbers is a vital marketing strategy. It allows you to advertise your plumbing services better (and cheaper).
Let’s face it; the plumbing industry is competitive. That’s why it’s essential to market your business in the most effective way possible. Internet marketing is the best way to quickly reach a large number of potential customers, and stay connected by giving them opportunities to opt-in to newsletters, read blogs, receive free plumbing guides, and more.
What are some effective plumber internet marketing strategies?
When it comes to internet marketing for your plumbing company, you can use any number of strategies, including:
- Local SEO (Search Engine Optimization)
- Pay Per Click Advertising (PPC)
- Content Marketing for Plumbers
- Email Marketing
- Video Marketing
- Social Media Marketing and Advertising
- Plumber Website Design and Development
Each of these channels can help your plumbing company attract, reach, and dominate your plumbing market. If you take a holistic, omnichannel approach and marketing multiple channels, you can expand your reach exponentially, which means more bookings (and revenue!)
Keep reading to get tips for using some of our strategies.
5 Plumber internet marketing tricks to increase bookings
Increase your bookings by using these five plumber internet marketing tricks:
1. Blog regularly
Blogging is no longer just for soccer moms. These days businesses need to blog to stay competitive, especially if you’re a home service company.
Your website should be more than just a place where customers can find an emergency phone number and a list of your services. You should also provide valuable information, such as useful tips, relevant information, ways to save money, and more.
If you’re stuck on what to write about, read our recent article and learn 10 Creative Plumbing Company Blog Post Ideas
Your plumbing blog is the perfect platform.
Post content on your company blog that is practical for your customers. For example, you could post a list of ways to unclog a toilet using liquid soap and hot water (It works, we’ve done this a lot!)
Not only would this blog post be informative to your readers, but it’s also beneficial to them.
They’ll thank you for it.
By regularly posting blogs and articles that are informative and provide value to your customers, you build trust with them. This is the first step to building a solid business/customer relationship.
A bonus benefit of blogging:
Another advantage of blogging as a plumber is improved SEO, which helps you reach the top of the search engine rankings.
First, blogs are extremely easy to share. This means your blog postings can be shared on social media platforms, in email newsletters, and linked to on other websites.
This makes your content available to thousands of potential customers; it lets Google and other search engines know that your blog post has value, and they reward you in search results because of this.
Secondly, while we’re talking about Google, search engines love fresh, timely, and relevant content. By posting on your blog regularly, you’re letting search engines know that you have the experience, authority, and trust (E-A-T). We’ve written an excellent article explaining EAT and how it matters in SEO.
A plumbing blog is also a great way to target long-tail keywords, which work excellent for a niche company like a plumber. These longer phrases are easier for you to rank for on search engines, and are specific enough to write a separate blog post for each phrase.
2. Create long-form content
If you’ve never created or published long-form content for your plumbing company, add it to the top of your internet marketing strategy to-do list right now!
Consider the following image from a recent study by serpIQ:
As you can tell from the graph, long-form content helps your page rank higher on search engines, which is essential for web traffic.
All of the top ten pages in most google searches are 2,000 words or more.
Don’t get overwhelmed. Although it may seem like it, 2000 words won’t be hard for you to come up with.
You’re the plumbing expert, so the topics and content will come quickly.
Think of topics that you can expand on.
For example, create a glossary of standard terms used by plumbers and in-depth definitions of each. Create a post about common plumbing problems such as hard water, freezing pipes, or leaky faucets. Offer techniques for avoiding and fixing these problems.
If you’re having trouble thinking of content for your plumbing website that is that long, try thinking of topics that you can expand on.
Don’t have a website? check out our list of top 100 plumbing websites for inspiration.
Like we said earlier, quality long-form content is a great way to have other sites link to you. When this happens, it shows that you are trusted by other websites and leaders in your industry and helps your SEO.
Lastly, long-form content helps increase the time that a visitor spends on your page. If your content provides value to its readers, they will spend more time reading it and be less likely to bounce from your site (to your competitor’s).
3. Have an active social media presence
Your social media profiles are great platforms to interact with both present and future customers. For instance, you can use social media platforms such as Facebook, Twitter, Instagram, and Linkedin to tell your followers to call this month to take advantage of a special on kitchen plumbing fixtures.
They are also the perfect places to share information like your blog posts and articles.
One of the best benefits of using social media as a plumber internet marketing strategy is its’ reach. When your posts are shared, you not only reach your page’s followers, but you reach the person who shared its connections as well.
Be sure to read our article: 6 Steps to Social Media Success for Plumbers for tips and tricks.
You can also use social media to interact with customers.
It has been proven that people use sites like Facebook to leave reviews, ask questions, and get more information about a business before enlisting their services.
Your business’s social media profiles give you a free 24/7 customer service representative. All you have to do is monitor your profiles to easily interact with your customers and show them how much you value their business.
4. Send a monthly newsletter.
Email newsletters are an effective way for your plumbing company to offer exclusive deals to subscribers while also providing useful and usable content. Create a section on your website for visitors to opt-in (signup) to your newsletter.
Once you establish a decent-sized subscriber list, create a publishing schedule, and stick to it.
By regularly sending out an email newsletter, you will keep your company’s name in customers’ minds. After all, you’ll be in their inbox every month (give or take, depending on your frequency).
When they need a plumber, they’ll know exactly who to call.
5. Be active in the community.
Show potential customers that you genuinely care by being active in your local community.
One way that you can use community involvement in your internet marketing strategy is to find forums on plumbing. Watch for questions on plumbing issues, and provide answers to them.
Protip: Alignable and Nextdoor are great ways to establish yourself as an industry expert in your local community.
When you comment, make sure to include your company’s name, but avoid linking to your website every time. If you do link back to your website, try to link to an article relevant to the forum post, if at all possible.
Just make sure that you don’t come across as a spammer. Make sure that it’s clear that you intend to help, not only to push your plumbing company.
Local news sites are also a great place to leave comments if the stories are relevant to your industry. Use the same guidelines as forums about leaving links to your website.
Be cautious in commenting on news site comment threads, as those here in our area (Baton Rouge, LA), tend to get heated and turn into online debates and fights quickly.
Plumber Internet Marketing Experts
If you’re looking to partner with an experienced plumbing marketing company, BlakSheep Creative offers a suite of digital marketing services. With over a decade of experience in online marketing, we know what is necessary for your plumbing company to see success online.
More importantly, we know what it takes to make it happen.
Contact us today or fill out the form below for a free, no-obligation quote!