What Marketers Can Learn From Johnny Depp
Seven marketing lessons from the Depp v. Heard trial: brand strength, reputation, public opinion, competence, genuine emotion, controversy, and a good team.
5 min read · updated 2026-09-05
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Business Owners: Why People May Be Laughing at your Wix Website
Seven reasons a Wix business website hurts credibility: dated templates, limited customization, Wix ads on free plans, 500MB caps, no export, ownership terms.
6 min read · updated 2026-09-05
We Surveyed 100 Small Business Owners About Their Digital Marketing Budgets; Here’s What We Found
A survey of 100 small business owners found most spend 1 to 5 percent on digital marketing, only 19 percent have a written plan, and 21 percent measure results.
7 min read · updated 2026-09-05
SEO Acronyms and Definitions, Explained in Plain English
SEO acronyms and abbreviations defined in plain English, grouped A to Z, plus status codes, non-acronym terms, and six entries that are out of date or wrong.
12 min read · updated 2026-09-07
What Does Elon Musk’s Purchase of Twitter Mean for Social Media Marketers?
What Elon Musk's $44 billion Twitter purchase was expected to mean for marketers: AI targeting, more video, an open algorithm, verification, and an edit button.
6 min read · updated 2026-09-04
Why Your Business Should Have a Blog: 11 Reasons To Start Today!
Blogging for business, honestly: why most pages get no Google traffic, the seven things a blog does, what it will not do, and a cadence you can hold.
6 min read · updated 2026-09-07
Tumblr for Business: Is It Still Worth Your Time?
Tumblr for business: seven reasons the microblogging platform works for small companies, the three sponsored content options, and five tips for getting started.
7 min read · updated 2026-09-07
11 Fatal Flaws in Your Content Marketing Plan
Eleven content marketing mistakes that quietly kill results, from targeting everyone to skipping a content calendar and never measuring, with the fix for each.
10 min read · updated 2026-09-04
Why Your Solar Company Needs a Professional Website
Why a solar company needs a professional website: first impressions, search visibility, rebate pages, project galleries, lead forms, and an assessment tool.
5 min read · updated 2026-09-04
How to Choose the Right White Label Website Design Provider
White label web design: the eight questions to ask a provider, what in-house really costs, the ownership and NDA terms to get in writing before you sign.
7 min read · updated 2026-09-05
BlakSheep Creative Named a Top Baton Rouge Web Design Agency
BlakSheep Creative was named a top web design agency in Baton Rouge by Expertise.com for the second year running. How the selection works and what it means.
2 min read · updated 2026-09-07
Is the Podcast Market Oversaturated?
The podcast market is crowded, but a show with a clear niche can still find listeners. Which niches are oversaturated and how to market a new show.
5 min read · updated 2026-09-04
Picmaker vs. Canva, Which is Better?
Picmaker and Canva compared on templates, AI tools, stock images, mobile apps, video, and price. Canva wins on ease and video; Picmaker on features and value.
8 min read · updated 2026-09-05
Emotional Marketing: Why You Should Use it
Emotional marketing uses feeling to connect with customers. Why it beats purely rational messaging, how to start, and the research stats behind it.
8 min read · updated 2026-09-05
9 Easy Ways to Get More Leads from Your Architectural Website
Nine ways architects get more leads from their website: simple navigation, a CTA on every page, a valuable download, fresh content, images, and SEO.
11 min read · updated 2026-09-05
How to Get More Engagement from your Social Media Posts
Nine ways to get more engagement from social media posts: relevant content, strong visuals, peak-time posting, fast replies, accurate profiles, and hashtags.
4 min read · updated 2026-09-04
How to Craft a Value Proposition that Sells
A value proposition tells customers why to choose you over everyone selling the same thing. Six rules for writing one, plus four questions that surface it.
3 min read · updated 2026-09-04
What is FOMO, and Does it Really Work?
FOMO marketing uses fear of missing out, through limited-time offers, low-stock alerts, and countdown timers, to drive sales. Where it works and the risks.
7 min read · updated 2026-09-07
11 Simple Tips to Speed Up Your WordPress Website
Eleven ways to speed up a WordPress site: caching, fewer plugins, WebP images, lazy loading, a CDN, database cleanup, gzip, right-sized images, better hosting.
13 min read · updated 2026-09-05
What Marketers Can Learn from the Thinking With My Dick Guy.
A Lafayette Mardi Gras TikTok hit 35 million views with a phone and no script. Six marketing lessons: keep it short, stay authentic, have fun, time it right.
5 min read · updated 2026-09-04
Why Your Business Needs a Content Calendar
What a content calendar is, why a business needs one, what goes in it, and a 10-step setup from goals and topics to post, promote, and analyze.
22 min read · updated 2026-10-16
Graphic Design for Digital Marketing: The Essentials
Graphic design for digital marketing, measured: WCAG contrast ratios, image weight and format, typography that survives a phone, platform crops, and testing.
7 min read · updated 2026-09-05
7 Under-the-Radar Strategies for Dentists to Grow Their Business Online
Seven dental marketing strategies that work: social timing, on-page and off-page SEO, Google Business Profile, short helpful content, budgets, and tracking.
14 min read · updated 2026-09-05
Using Quora for SEO – The Ultimate Guide
Quora for SEO explained: links pass no ranking credit, so the value is qualified traffic, borrowed search visibility, and the editorial links that follow.
7 min read · updated 2026-09-07
Tips For Creating Engaging, Top Performing Instagram Carousel Posts
Seven ways to make Instagram carousels perform: a strong first slide, a swipe prompt, slides that stand alone, a cohesive look, one focus, and alt text.
8 min read · updated 2026-09-05
Brand Awareness According to Joe Burrow
Joe Burrow's cigars, the Get the Gat song, and Savage Ruthless sunglasses show how brand awareness builds. How a small business can copy the mechanics.
6 min read · updated 2026-09-04
Influencer Marketing 101: How To Find The Right Influencers
How to find the right influencer: match the niche to yours, weigh engagement over follower count, check content type and reputation, and know the four tiers.
13 min read · updated 2026-09-05
6 Content Marketing Trends In 2022 That Will Take Your Business To The Next Level
Six content marketing trends for 2022: voice search optimization, micro-videos, live video, chatbots, user-generated content, and E-E-A-T content.
13 min read · updated 2026-09-05
Off-Page SEO Techniques: 19 Activities, Honestly Rated
Off-page SEO techniques rated against Google's published policies: which of the 19 standard activities still build authority, and which nine are wasted hours.
8 min read · updated 2026-09-05
Leaving a Review for Your Own Business on Google: Don’t Do It!
Reviewing your own business on Google breaks review policy, gets it flagged as fake, and can get all reviews removed. Get real reviews instead.
6 min read · updated 2026-09-07
Why Your Digital Marketing Agency Sucks
Sixteen signs a digital marketing agency is failing you: no reports, no strategy, missed deadlines, page-one-in-24-hours promises, weak SEO, no transparency.
14 min read · updated 2026-09-05
How Press Releases Can Help With SEO
Press release SEO explained: wire links are nofollowed and pass no ranking credit, so the value comes from editorial coverage, mentions, and referral traffic.
8 min read · updated 2026-09-05
How to Create Your Own Digital Marketing Magic
Eight ways a small business can market itself online: social media, SEO, guest blogging, email, reputation management, local search, content, and e-commerce.
2 min read · updated 2026-09-04
How to Become a Pinterest Kingpin
Four Pinterest marketing tips for business: use high-resolution images, post infographics, add Pin It buttons to your site, and read Pinterest analytics.
2 min read · updated 2026-09-04
Digital Marketing Mistakes to Avoid In 2022
Eleven digital marketing mistakes that waste money: a bad website, no strategy, spammy email, inconsistent content, no SEO, chasing likes, and unproven coaches.
17 min read · updated 2026-09-05
12 Small Business New Year’s Resolutions To Try This Year
Ten small business New Year's resolutions built on old sayings: keep what works, delegate, pay for quality, audit ROI, measure time, under-promise.
7 min read · updated 2026-09-05
What are Zero-Click Searches (and do they really matter?)
Zero-click searches answer the query on the results page. The six result types, how to win Knowledge Panels and featured snippets, and why SEO still pays.
8 min read · updated 2026-09-04
Should a Marketing Agency Join a Business Networking Group?
Should a marketing agency join a business networking group? The real costs in time, dues, and lead quality, plus why a chamber of commerce may fit better.
8 min read · updated 2026-09-04
What Type of Articles Get the Most SEO Backlinks and Why?
Article types that earn the most backlinks: research, infographics, opinion pieces, expert roundups, how-tos, interviews, guest posts, and breaking news.
17 min read · updated 2026-09-05
16 Web Design Mistakes: Avoid These at All Costs
Web design mistakes that lose visitors: bad design, confusing navigation, mobile problems, no SEO, oversized images, slow loading, and no call to action.
18 min read · updated 2026-09-07
Why Santa Claus is the GOAT in Marketing
What Santa gets right that most brands miss: one message for centuries, a clear audience, unmistakable branding, content that stays relevant, and a campaign that never ends.
8 min read · updated 2026-09-04
The 6 Best Ways to Finish off Your Digital Marketing in 2021 with a Bang
Close out the year right: update social profiles and holiday hours, fix broken links, audit stale content, grow engagement, and publish and promote new posts.
4 min read · updated 2026-09-05
23 Business Owners’ Excuses About Hiring a Digital Marketing Professional (and Why They’re Wrong).
The 23 excuses business owners give for not hiring a digital marketing professional, from no time and no budget to a Facebook page being enough, each answered.
14 min read · updated 2026-09-04
Why Your Business Should Blog on Medium (and How to Do it)
Medium puts business content in front of nearly 100 million monthly readers. How to republish or write original stories, grow followers, and get traffic.
17 min read · updated 2026-09-05
10 Best Ways to Write an Engaging Blog Post
Ten ways to write a blog post people finish: a specific headline, a short hook intro, sourced statistics, visuals, informal tone, lists, and a call to action.
17 min read · updated 2026-09-05
How to Demonstrate E-E-A-T: Tactics to Implement (And Avoid), for Greater Search Visibility
How to demonstrate E-E-A-T to Google: what hurts it, from missing attribution to doorway pages, and the tactics that build it, from citations to reviews.
20 min read · updated 2026-09-05
Do Black Friday and Cyber Monday Sales Cheapen Your Brand?
Deep Black Friday and Cyber Monday discounts train customers to wait for sales and alienate loyal buyers. How a small business competes without cheapening it.
15 min read · updated 2026-09-05
Digital Marketing: An Investment, Not an Expense
Why digital marketing is an investment, not an expense: it is measurable, scales with the business, compounds over time, and, per Drucker, is one of two things that produce results.
14 min read · updated 2026-09-04
Google My Business Is Now Google Business Profile
Google renamed Google My Business to Google Business Profile in November 2021. What changed, what did not, the app retirement, and how to manage your listing now.
4 min read · updated 2026-09-07
How to Rank a YouTube Video in Search Results Step By Step For Beginners!
How to rank a YouTube video: what YouTube's own docs say about relevance, engagement, titles, thumbnails, tags, chapters, captions, and ranking in Google.
8 min read · updated 2026-09-07
What Ever Happened to Clubhouse?
Clubhouse hit 10 million users in February 2021, then downloads fell 90%. Why the invite-only audio app faded: weak curation and no product-market fit.
7 min read · updated 2026-09-04
What Is Google Site Quality and How Does Google Rate Your Site?
How Google judges site quality: page purpose, E-E-A-T, main content, contact transparency, reputation, and page experience, plus an 8-step plan.
20 min read · updated 2026-09-05
What is High-Quality Content, and How Do I Create It to Keep Google Happy?
High-quality content achieves a marketing goal and answers the searcher best. What Google counts as low quality, plus 13 ways to write content that ranks.
12 min read · updated 2026-09-04
Google: Site Quality Can Cause Loss of Rich Results
Google's John Mueller explained that site quality can cause rich results to disappear, and shared a site: query check to tell a quality issue from a technical one.
6 min read · updated 2026-09-04
What Are Pillar Pages And How To Create Them In 11 Simple Steps
A pillar page covers a whole topic and links to cluster content. How to pick a topic, research keywords, write, link, promote, and track it in 11 steps.
15 min read · updated 2026-09-05
How to Find an SEO Agency Worth Paying
How to find an SEO agency worth paying: Google's own hiring guidance, real retainer benchmarks, seven checks that catch resellers, and the red flags.
7 min read · updated 2026-09-05
TikTok Marketing: A Creative Strategy for Small Businesses
TikTok marketing for small businesses: what it is, the audience numbers, the ad formats, how to tell if your customers are there, and how to fit it in.
10 min read · updated 2026-09-05
How Did the Facebook Outage Impact Digital Marketing?
The October 2021 Facebook, Instagram, and WhatsApp outage lasted about seven hours and took business pages with it. Why marketing on one platform is a risk.
5 min read · updated 2026-09-04
Google Changed My Page Title: Why It Happens and What to Do
Google rewrites page titles it thinks describe a page poorly. Why it happens, how often Google keeps your title, which titles get replaced, and how to keep it.
3 min read · updated 2026-09-07
The Power of Social Media: How It Influences Customers
How social media influences customer decisions through intimacy, trust, and two-way dialog, how brands use it well, and 12 tips for a social strategy that works.
10 min read · updated 2026-09-04