10 Signs That You Need to Update Your Website
Not mobile-friendly, hard to navigate, stock photos, hidden calls to action, broken links, slow loading: ten signs your website needs an update or redesign.
9 min read · updated 2026-09-04
Articles
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Articles
Why Does a Construction Company Need a Website?
81% of customers research a contractor before hiring. Why a construction company needs its own website: project photos, search visibility, control, and reviews.
5 min read · updated 2026-09-05
Internet Marketing for Plumbers: How to Get Started
How a plumbing company starts marketing online: the seven channels that bring in booked jobs, plus five habits that raise bookings, from blogging to Nextdoor.
7 min read · updated 2026-09-05
10 Creative Plumbing Company Blog Post Ideas
Ten plumbing blog post ideas that fill a content calendar: FAQ answers, emergency guides, myths, money-saving tips, buyer's guides, and local posts.
8 min read · updated 2026-09-04
Content Marketing for Plumbers (The Ultimate Guide)
Content marketing for plumbers: what it is, why a plumbing company needs it, how to start with a blog and social media, and how to find topics customers search.
9 min read · updated 2026-09-04
6 Steps to Social Media Success for Plumbers
Social media marketing for plumbers in six steps: which audience, which platforms US homeowners actually use, what to post, how often, and what to measure.
6 min read · updated 2026-09-05
Digital Marketing for Plumbers: 9 Strategies That Book Jobs
Digital marketing for plumbers, in the order that pays: mobile speed, Google Business Profile, local SEO, Local Services Ads, reviews, content and video.
10 min read · updated 2026-09-05
Optimizing Landing Pages For Conversions (Easier Than You Think)
How to optimize a landing page for conversions: one offer per page, a short results-driven headline, no navigation links, a clear CTA, and a two-second load.
7 min read · updated 2026-09-04
How to Craft an Awesome Unique Selling Proposition
A unique selling proposition tells customers why your business is different and better. Four steps to write one, with a worked Baton Rouge pizza example.
3 min read · updated 2026-09-04
How Geofencing and Geotargeting Marketing Drive Conversions
Geotargeting delivers ads by IP and GPS location; geofencing triggers ads when a device crosses a virtual boundary. How each works and five ways to convert.
7 min read · updated 2026-09-04
Secret COVID-19 Pandemic Digital Marketing Tricks
Digital marketing during the COVID-19 shutdown: keep SEO running, use email and organic social to stay in touch for free, consider search ads, delay launches.
5 min read · updated 2026-09-05
Your Website Call to Action – You Have to Ask.
A call to action tells a visitor what to do next. Why every page needs one, five examples from Apple to Grammarly, and four rules for CTAs that convert.
11 min read · updated 2026-09-04
Search Intent: What Small Business Owners Need to Know
Search intent is why someone types a query. The four types, informational, navigational, transactional, commercial, how to spot each in the SERP, what to write.
9 min read · updated 2026-09-04
Super Easy SEO for Small Businesses
A free, plain-English SEO course for small business owners: how search works, WordPress setup, Yoast, headings, images, keywords, and Google Business Profile.
83 min read · updated 2026-09-05
10 Step Branding Strategy for Your Baton Rouge Business
A 10-step small business branding strategy that costs nothing: identity, values, target customers, point of difference, name, visuals, and service.
11 min read · updated 2026-09-04
Marketing Strategy vs. Marketing Plan: Similarities and Differences
A marketing strategy is the what and why: goals, audience, positioning. A marketing plan is the how and when: channels, campaigns, schedule. Strategy first.
9 min read · updated 2026-09-04
10 Free Marketing Tools You Can Use to Market Your Construction Company
Ten free ways to market a construction company: SEO, social media, expert articles, press releases and HARO, joint ventures, forums, video, and more.
8 min read · updated 2026-09-05
What is a SWOT Analysis for a Construction Company?
A SWOT analysis for a construction company with worked examples: the strengths, weaknesses, opportunities, and threats that actually show up for contractors.
6 min read · updated 2026-09-05
Creating a Marketing Plan for Your Construction Company – 10 Questions to Ask.
How to create a construction company marketing plan by answering 10 questions about goals, mission, target market, competition, USP, pricing, and budget.
8 min read · updated 2026-09-04
Tips for Local Businesses Operating Through a Disruption (Lessons From COVID-19)
How local businesses keep operating through a disruption: update Google Business Profile, website, social, and email, add online ordering, learn, and follow the rules.
11 min read · updated 2026-09-05
5 Tips to Boost Your Google Business Profile
Five ways to strengthen a Google Business Profile: complete every field, earn honest reviews, avoid spammy tactics, answer every review, and use Google's tools.
6 min read · updated 2026-09-04
Digital Marketing Guide for NGOs and Nonprofits
How nonprofits, churches, and NGOs market online: blogging, email sequences, social media, donor-friendly websites with recurring giving, video, and Google's free nonprofit tools.
7 min read · updated 2026-09-04
Don’t Invite all of your Friends to like your Facebook Page.
Mass-inviting friends to like a business page inflates a vanity metric, reads as spam to Facebook, and gets buried by the algorithm. Build engagement instead.
4 min read · updated 2026-09-04
Featured Client – The Afya Foundation
The Afya Foundation, a nonprofit medical supply recovery organization founded in 2007, was BlakSheep Creative's featured client in February 2020.
1 min read · updated 2026-09-04
How to Keep Your Business Page Out of Facebook Jail
Facebook jail blocks a page from posting for hours to 30 days, or deletes it. The rules that get business pages flagged and nine habits that keep you posting.
7 min read · updated 2026-09-07
How to Choose a Baton Rouge Web Design Company
Eight steps to choose a Baton Rouge web design agency: set a budget, compare pricing, ask about fees, check past clients, retention rate, support, and updates.
8 min read · updated 2026-09-04
11 Digital Marketing Strategies for Startups
Eleven digital marketing strategies for startups: social media, content, SEO, PPC, influencer and viral marketing, analytics, voice and video, chatbots.
8 min read · updated 2026-09-04
How to Choose a Baton Rouge SEO Agency
How to choose a Baton Rouge SEO agency: five red flags, what Google and the FTC say about guarantees, the AI search questions, and what you must own.
8 min read · updated 2026-09-05
Technical SEO Issues that Can Destroy Your SEO
Six technical SEO problems that wreck rankings: slow pages, oversized images, no mobile design, weak site structure, stale location info, broken links.
7 min read · updated 2026-09-04
CSS Scan – A Must Have CSS Tool for Web Designers and Developers
CSS Scan is a paid extension for Chrome, Safari, and Firefox that shows the CSS of any element on hover and copies its rules in one click. Why it saves time.
3 min read · updated 2026-09-04
Featured Client – Real Life Real Crime Podcast
BlakSheep Creative's January 2020 featured client: Real Life Real Crime, the true crime podcast from Woody Overton and Jim Rathmann, and the work behind it.
1 min read · updated 2026-09-04
11 Essential Facebook Business Page Tips
Eleven Facebook business page tips: use a Page not a profile, set roles, size photos, add a CTA button, complete your info, post balanced content, use Insights.
10 min read · updated 2026-09-04
How to Interpret Your Google Business Profile Insights
How to read Google Business Profile (formerly Google My Business) Insights: views, direct vs. discovery searches, customer actions, calls, directions, photos.
3 min read · updated 2026-09-05
Website Security – Don’t Get Caught Slippin
What website security protects against: DDoS, malware, blacklisting, phishing, hijacking, redirects. Why prevention beats repair and five ways to lock it down.
6 min read · updated 2026-09-05
3 Reasons Why Local SEO Absolutely Needs to be on Your Priority List.
Local SEO gets your business into the map pack when nearby customers search. Three reasons it matters: visibility that drives sales, proof you are real, top spot.
3 min read · updated 2026-09-04
Why is Search Engine Optimization Important?
SEO matters because a website nobody finds earns nothing. How rankings turn a keyword into traffic and sales, and why page one is the real goal.
3 min read · updated 2026-09-05
6 Ways to Increase Small Business Brand Awareness
Six ways a small business builds brand awareness on a small budget: social media, customer reviews, useful content, community events, referrals, and service.
3 min read · updated 2026-09-05
5 Awesome SEO Tips for Baton Rouge Businesses
Five SEO tips for Baton Rouge businesses: publish content people want, pick keywords with Keyword Planner, study competitors, earn backlinks, place keywords.
3 min read · updated 2026-09-05
Why Every Small Business Should Use Google Business Profile
Why a free Google Business Profile listing is the first step in local SEO: where it appears, what it shows, and the click-through and ROI numbers behind it.
3 min read · updated 2026-09-04
How to Write a Why Choose Us Page That Works
What belongs on a Why Choose Us page, what the credibility research says people actually check, the five claims worth cutting, and a worked example you can copy the shape of.
4 min read · updated 2026-09-07
What We're Working On – “Shocking” Electrical Contractor Website Design
Inside an electrical contractor website build for Owens Electrical Contractors in Walker, LA: SEO, pro photography, project showcases, mobile-first, blog.
3 min read · updated 2026-09-05
What Is Ecommerce? Definition, Types, and How It Works
Ecommerce is buying and selling over the internet. What counts as an ecommerce website, the five business models, how big online retail is, and how to start.
7 min read · updated 2026-09-07
Pay Per Click Advertising Explained
Pay per click advertising puts your link on the results page even when SEO cannot, and you pay only when someone clicks. How it works and where it gets tricky.
2 min read · updated 2026-09-04
Preparing Your Company Website For a Natural Disaster
How to prepare a business website for a hurricane: remote backups, offline copies of logins and DNS details, a responsive site, tap-to-call, and a 503 page.
3 min read · updated 2026-09-04
Responsive Web Design Explained
Responsive web design means one website that rearranges itself to fit any screen. What it is, why a site that fails on phones loses customers, and what to do.
1 min read · updated 2026-09-04
Small Business Search Engine Optimization Explained
Small business SEO is how your website earns free traffic from Google. The five parts that matter, why local SEO is your biggest lever, and how long it takes.
7 min read · updated 2026-09-04
The Main Purpose of a Website
The main purpose of a website is to convert visitors into customers. Why every channel points back to the site and the seven-phase design process.
3 min read · updated 2026-09-07
Facebook Page Vs. Business Website
A Facebook page is not a business website. You do not own it, cannot control SEO, and reach few followers without paying. Why the right answer is both.
5 min read · updated 2026-09-04
Why Should Your Band Hire a Graphic Designer?
A band graphic designer shapes how fans see you before they hear you: YouTube thumbnails and channel art, album covers, show flyers, and a mobile-ready website.
3 min read · updated 2026-09-05
10 Reasons Why Your Business Needs a Professional Website
Ten reasons a small business needs a professional website: customers search first, a site builds credibility, answers questions fast, and sells after hours.
5 min read · updated 2026-09-05