Well, you only need a website if you want to be successful.
Whether your small business has been around for years or you’re just starting out, like many others, you may think that there’s no benefit in having a website.
You may think that you can do everything on social media.
Or maybe you don’t have the revenue to afford a professional website, so you’ll do better if you do it yourself.
Perhaps you don’t fancy yourself computer savvy and think that because you don’t really use a computer, your customers don’t either.
Perhaps your business has been around for decades, and you’ve done just fine relying on word of mouth.
There are still several reasons why your business needs a professional website; here are 10:
30% of customers won’t even consider a business without a website. Your website is your number one marketing asset because we live in a digital age. Americans spend, on average, 23.6 hours online per week and are on their mobile devices for up to five hours per day. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.
Consumers use search engines to find local information.
One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization (SEO): 93 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online searching for your exact service. Guess who’s getting their business? That’s right, your competitor.
Engage with current and potential customers.
One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization (SEO): 93 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment there is someone in your area online and searching for your exact service. Guess who’s getting their business? That’s right, your competitor.
Not having a website makes consumers trust you less. In fact, 48 percent of people cited a website’s design as the number one factor in deciding the credibility of a business. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.
Answer basic questions quickly.
Answer Basic Questions Quickly for Effective Web Engagement
When people visit your website, they often come with specific questions in mind. They’re looking to understand quickly who you are, what you offer, and how to contact you. In today’s fast-paced digital world, providing immediate gratification is crucial. Visitors should be able to answer three essential questions within three seconds of landing on your website:
- Who are you? This is about your identity as a brand or company. Your website should clearly display your brand name and logo prominently.
- What do you do/offer? Clearly state what services or products you provide. This information should be upfront and center.
- How do I contact you? Contact information should be easily accessible, preferably at the top of your homepage.
We live in an age of NOW, where consumers want the information they seek immediately. This means your company’s website should answer each of the questions above without the user needing to scroll down the page at all. The importance of website design in facilitating this immediate understanding cannot be overstated.
Ensuring that your website answers these basic questions quickly is not just about convenience; it’s about respecting and responding to the modern consumer’s need for speed and clarity.
Expand your reach.
One final way a website helps your business is by expanding your reach. Storefronts, hanging flyers, and business cards have geographical limitations in terms of who they can reach. With a website, anyone can find or stumble upon your work, not just people in your area.
SEO, or search engine optimization, works to get your business found by people conducting online searches, putting your business in front of more than just the people who are walking by. If your business website contains enough content that is relevant to your service and location and useful to your audience, you will show up on search engine results pages and get discovered by more people.
Never put up the “closed for business” sign again.
Having a business website or eCommerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.
An online store like the one we created for Screaming Eagle Cigars can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.
Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.
Showcase your products and services.
Not only can you display your products or outline your services in detail with beautiful images, but you can also provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.
Social media reach is diminishing.
You still need a website even if you have a Facebook page. It’s getting harder for businesses to connect with users on the platform. Within a week of the last Facebook algorithm update, organic reach plummeted lower than it was already. Another bummer? People are already spending 50 million fewer hours on the platform than they did in 2017.
While social media can help your business grow, don’t bank on using it as your sole marketing channel, especially in the future.
Increase your sales and leads with a professional website.
BlakSheep Creative is your go-to agency in Baton Rouge, Louisiana, to create videos, graphics, and websites that convert, resulting in more sales or recognition for your brand.