The Main Purpose of a Website

Your small business website is so much more than a sales brochure. Learn the main purpose of your website and how to make it work for you.
website conversion baton rouge
Table of Contents

What is a website’s purpose?

Perhaps you’re thinking about having your first website made or maybe your existing one is outdated and not helping you reach your business goals. 

Either way, you should know a little about web design. 

First off, it’s important to go into things realizing that a website is the core of your online marketing activities. 

No matter what marketing channels or techniques they use, they all are geared to bring visitors to your website. 

And, the main purpose of a website is to turn these visitors into customers

In marketing terms, that’s called a conversion.  A badly designed website will basically cause you to waste money on marketing methods. 

Watch our video and continue reading to learn more about our proven methods to have your website work for you and convert visitors into customers.

Just because they say they are a web designer doesn’t make it so.

Many people in the industry call themselves web designers but they really are just a bunch of geeks with some basic coding knowledge.

Of course, without much planning, they will pretty quickly create a Web site for you with lots of information, photos, and contacts.

But the question is, “is that the way to turn the visitors into your customers?

Is that what you need?”

And the answer is simple – No.

What you have to do is look for someone serious about web design.

Well, that’s where we come in. This is how we make Web sites by following this seven-phase web design process.

7 steps we use to creating a website.

  1. Analysis
    Information Gathering
    We discuss with you to determine exactly what your website needs to do for you.  What goals do you want it to reach?  What’s the site’s purpose?  Who is your target audience?
  2. Planning
    Getting everything ready.
    We define the site map, structure, and technologies that will be implemented on your site.
  3. Design
    The fun part.
    We create wireframe models and mockups of the site to ensure that it matches design best practices and the UX/UI (User Experience / User Interface.)  It’s proven that the UX/UI Design of the application improves the user experience and customer satisfaction that ultimately helps increase the number of conversions.
  4. Content
    Crafting your message.
    This is perhaps the most important of the process.  While a site may look pretty, if it doesn’t express your message, you (and search engines) won’t be very happy.  In this process we choose the right text, photos, and videos all optimized not only for your visitors, but also for search engines.  This is called Search Engine Optimization (SEO).
  5. Development
    Let the coding begin.
    Here, we actually create your website using html, css, java, and whatever other technologies that it may require to achieve your goals.  Our experienced web developers actually know code, they don’t simply drag and drop like other so called “developers.”
  6. Testing
    Check, double check, repeat.
    We test all of the technical features like code and scripts’ compatibility with major browsers.  We also ask ourselves if your website really fulfills its’ purpose.
  7. Deployment
    3-2-1 Takeoff
    After we launch the site, our job is definitely not complete.
    We monitor the site for any unexpected hiccups or modifications that need to be made.
    We offer affordable maintenance and hosting plans and take care of all the technical aspects of your website, allowing you to rest easy knowing that your site is fulfilling its’ purpose.

Website Design is complex, but we make it simple.

Web design is a very complex process, but we believe this is how websites should be done. 

We take care of the heavy lifting so that you don’t have to.  Our customers agree. 

And if you share our passion for high-quality websites, get in touch with us and let us do what we do best.  Design awesome websites.

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General Information

Picture of Joshua Guilbeau

Joshua Guilbeau

Josh is an accomplished graphic designer and branding expert with over 10 years of experience. With a range of clients including non-profits, restaurants, colleges and universities, healthcare organizations as well as small business owners, he has created design solutions that are both aesthetically pleasing and have a functional purpose. Loving father to his wife and three kids who keep him on his toes in Baton Rouge where he enjoys spending time outdoors when the weather permits or kicking back with a good book.
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