What We're Working On - “Shocking” Electrical Contractor Website DesignAn awesome website for a Baton Rouge area electrical company, Owens Electrical Contractors.
We’re amped to throw the circuit breaker and get this thing launched! You can, however, visit their under construction landing page.
What makes this electric website so awesome?
Search Engine Optimization
Simply having an electrician website isn’t enough. It’s critical that this electrician and electrical contractor’s website rank high on Google to be noticed. In Baton Rouge alone, there are 138 Better Business Bureau accredited electrical services listed. That’s just in one area! Because Owens Electrical Contractors provides services all through South Louisiana, the number of people competing for Google’s coveted first page is high. Quality SEO is what puts them above the rest on the search engine results page (SERP), and keeps them there.
High Quality Images
Professional photography is obvious and classy throughout this site. High quality photographs really give a polished look to any website, and are thought of as essential to any quality website. Additionally, quality photography builds instant interaction and emotional attachment between viewers and your company. People make many decisions based on their emotions, rather than logic. If you Owens Electrical Contractors can woo them with images that motivate them, they’ll be rewarded with their electrical contracting.
Examples of jobs are provided on each service page as well as the homepage. And showing site visitors pictures and details of completed projects instills trust. These showcased projects also allow visitors to get a better sense of the scope and size of projects the company has completed in the past. Then, potential customers can use these project pages to preview the craftsmanship and level of quality of the electrical contractor’s finished product.
Did you know that 51.89% of global web traffic originates from mobile devices? And, in the coming years, that number will only continue to climb. Why miss out on over half of you potential sales leads? It is crucial that your company have a mobile friendly website for sales, UX/UI (User Experience / User Interface), and SEO (Search Engine Optimization). Being mobile friendly is critical!
Their latest blog posts are scattered throughout the pages and are also on their own page. By displaying them in plain sight people see regularly updated content. This sends a message that you care about your website (and your business). Plus, it keeps the page feeling fresh.
Blogging is an efficient way to help a company’s marketing. It not only drives traffic to your website, but it establishes your creditabity in more ways than one. Because you are not only driving traffic to your website through blogging, but you are showing off your credibility as a professional expert too.
More to Come:
Stay tuned to see the finished product.
As a result of this site using WordPress as a Content Management System (CMS) instead of Squarespace, Wix, or some other proprietary page builder, the functionality is endless. The addition of an option for website visitors to schedule, mailing list signup, live chat, as well as online payments is certainly possible.
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