Seriously, does a band need a professional graphic designer?
A well-designed image can serve as a strong marketing tool.
As an artist or musician, you need to hire a Band Graphic Designer to help you share your music efficiently.
Hiring a great graphic designer for your band will help your music get to more people quicker, allowing you to focus on making incredible music.
A graphic designer can also help shape your audience’s perspective since the graphics serve as a visual representation of your band.
There are four ways a graphic designer can have a direct impact on your marketing efforts:
Youtube.
A great band graphic designer can help you promote your music through YouTube. YouTube is an incredible platform for any creative entrepreneur. It is the second most visited website in the world, second only to its owner, Google. Knowing this, any musician wanting to build their brand must maintain a YouTube presence.
A graphic designer can work on the graphics displayed on your channel, including the video thumbnails, since their design entices people to click on the video. We can create wonderful motion graphics, lyric videos, or any video to accompany your music. A graphic designer can also work on the channel art displayed on your home page. We know what artists want and need and specialize in graphic design for bands and artists.
Album covers.
Before many people hear any music, they’ll see the content first. It’s important to use enticing cover art for your CDs and MP3s. If you’re a newbie artist longing to share your music with the world, making the music available on various platforms such as iTunes and CDBaby is appropriate.
Before the music is uploaded to these websites, the cover art needs to be designed and vetted by a graphic designer. Our experienced band graphic designers have created album covers for everything from local artists’ mixtapes to Grammy-award-winning artists’ mainstream releases.
Show flyers.
We can create incredible motion graphics, lyric videos, or any video to accompany your music. A graphic designer can also work on the channel art that’s displayed on your home page. We know what artists want and need and specialize in graphic design for bands and artists.
Websites.
In today’s digital age, it’s important to maintain a strong online hub. A website is good for relaying information regarding tour dates, available music, and artist news. Even though some artists don’t maintain an online presence, many successful artists understand the power of the internet. A good website needs the assistance of a web developer, but it also needs the artistic vision of a band graphic designer who knows the specific needs that a musical artist has. Many people visit websites from their mobile devices. In this case, a website’s graphic design must translate well to mobile devices.
These four portals directly allow any musician to partner with a graphic designer and make a huge impact. Since graphic design plays a massive role in all four portals, you must include a graphic designer in the marketing budget to ensure your music reaches a larger audience. Stay tuned for a discussion of those four portals in the following article.
Just as Taylor Swift uses her website and SEO to dominate the digital world, your band can do the same with strong graphic design and a solid web strategy. Learn more about how Taylor uses SEO to build her online empire in our article, ‘SEO According to Taylor Swift‘.
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BlakSheep Creative is your go-to agency in Baton Rouge, Louisiana, for creating videos, websites, and graphics that convert and result in more bookings for your band. Check out our graphic design services page, or contact us today to get started!
