Using Quora for SEO – The Ultimate Guide

Learn how to use Quora to drive traffic and improve your search rankings. This article covers the basics of what you need to know about Quora, different ways in which you can use it for SEO success, and tips on how to get the most out of it.
using quora for SEO ultimate guide 2022
Table of Contents

Did you know that Quora has over 19.8 million content pages indexed by Google?

That’s a lot of potential for your website or blog! In this article, you’ll learn about the basics of how Quora works, different ways you can use it to drive traffic and leads, and tips on how to get the most out of your Quora campaigns.

Plus, find out why you should care about using Quora for SEO success.

So now, the moment we’ve all been waiting for:  Quora SEO!

seo tips group on quora

What is Quora, and how does it work for SEO

Quora is a question and answer website with over 300 million users. It works by allowing people to ask questions about any topic and then providing answers from experts and other users. You can also follow topics and add questions to your watchlist to keep track of new content.

Because Quora has such a large user base, it’s a great place to share your content and get exposure for your website or blog. You can also use Quora to find potential customers and leads.

Let’s take a closer look at how you can use Quora for SEO success.

quora stats 2021 at a glance for seo

image Source:

It’s worth mentioning that 32.5% of Quora users are 25 to 34 years old. These are the people most likely to go out and make a purchase after they see your answer.

Add the fact that 54% of adult users report a household income of more than $100k per year, and you’ll understand why your company could benefit from using Quora as part of your SEO strategy.

How to Get Started with Quora SEO

Quora is a goldmine for your website. It offers a platform to create content, find potential customers and leads, and increase your link profile through guest posts. Here are some different ways you can use Quora for search engine optimization success:

daniel chan influencer on quora

Use Quora to get your content shared by influencers

Influencer marketing is one of the most effective ways to get your message heard.

It’s all about harnessing the power of word-of-mouth recommendations by partnering with influential people in your industry.

By sharing relevant content on Quora, you’re giving influencers a new way to share your content with their audience.

As a result, you may get traffic from influencers with hundreds of thousands or even millions of followers. To make the most out of this strategy, use questions and answers on Quora to create unique content that your target customers would love.

Find potential customers and leads.

When most people think of Quora, they think of people asking questions. But did you also know that almost a quarter of the site’s traffic is direct? That means people are coming directly to Quora for information. It makes sense if you think about it; who hasn’t googled an answer to a question?

quora for seo

By creating valuable content for your target customers, you’ll have a higher chance of being found by potential leads who are ready to buy. Also, Quora is becoming more popular in the B2B space because it provides an easy way to find out what business problems people are experiencing.

Promote blog content on Quora

Quora is an excellent platform for promoting blog posts. You’ll get exposure and build more links to your content by adding your post to Quora. This strategy will help you rank higher in search engines and get organic traffic from people actively searching for the information you’re sharing.

To make this strategy work, follow these steps:

  • Find a relevant question in your niche
  • Answer it in your own words, being sure to include a link back to the source
  • Repeat for each blog post you want to promote on Quora

Just follow these three steps, and you’ll be able to get exposure for your blog posts through Quora. Plus, you’ll get inbound links which will help boost your SEO

Get your brand out there with a Quora profile.

Over 75% of Quora’s traffic comes from mobile devices, making it the ideal place to promote your business when people are on their phones. Creating a profile on the site with information about your company will increase your search rankings and gain more visibility.

almost a quarter of quora traffic is direct

More visibility means that more people will be able to find you when they’re looking for a local business like yours. Also, with over 300 million users, Quora is a great way to get in front of your target audience while building brand awareness at the same time.

Tips for using Quora for SEO

Now that you know how you can use Quora for SEO success, it’s time to learn tips on making the most out of the platform.

Here are a few tips to get you started:

Use keywords in your questions and answers

When writing questions and answers, use keywords that your target customers would be searching for. This will help you rank higher in search engine results pages, making it easier for potential customers to find you.

Follow relevant topics

When you follow relevant topics on Quora, you’ll get updates when new content is posted that’s relevant to your interests. 

This is a great way to stay up-to-date with industry news without having to search the internet yourself. Plus, you’ll be able to promote your own content on Quora more often because it will show up in your feed.

Comment on questions and answers

Every time you leave a comment on Quora, you’re getting exposure for your business. Since people can see your name and website URL when you comment, you’ll be able to get organic traffic from Quora without even writing a question or answer.

To make the most of your comments, use your profile link and focus on offering valuable insight to other users. If you make a habit of commenting on posts within your industry, you’ll build relationships with influencers who can help boost your visibility.

Make the most of your time.

You’ll get even more traffic to your site by using Quora effectively. 

Since there are over 300 million users on the site, you should put in the time and effort to make it work for your business.

But don’t forget that you have other marketing responsibilities as well; try to stick with one or two Quora marketing tactics at a time, and make sure that you’re staying focused on your company’s overall mission.

In addition to writing blog posts, promoting content on Quora is great for building inbound links, which helps SEO. Make the most of your time by using these tips to create a strong presence on the site!

quora seo tips 2022

The benefits of using Quora for Search Engine Optimization

Quora can help improve your SEO in a few ways.

First, answering relevant questions with your content can help you rank higher in search engine results pages.

Second, following relevant topics on Quora will help you stay up-to-date with industry news and trends.

And third, commenting on questions and answers can help you get exposure for your business.

Other benefits of using Quora for SEO include:

Gaining exposure for your business

One of the best things about using Quora for SEO is gaining exposure for your business. By answering questions and leaving comments, you’ll be able to reach a large audience of potential customers.

Quora is an ideal platform for promoting your business because it has a large user base. With over 300 million users, you’ll be able to get in front of a wide range of people who might be interested in what you have to offer.

why do seo tools have different numbers on quora

In addition, Quora is used by people from all over the world. This makes it a great place to promote your business to a global audience.

So if you’re looking for a way to get more exposure for your business, Quora is an excellent option for you.

Driving traffic to your site

Quora can also help drive more people to your website. If you answer relevant questions, you’ll give visitors an incentive to click on your profile and visit your website to learn more about what you have to offer. Plus, any time someone comments on one of the answers that you’ve given, they’ll be able to see your profile and website URL.

quora seo backlink to blaksheepcreative dot com website

Writing a question or answer that attracts a lot of comments can help boost your SEO. When you get more exposure for your business, it will increase the number of people that visit your site.

And when you write good answers on Quora, you might even end up seeing your content shared on social media and other sites online.

So by using Quora, you’ll be able to successfully grow your site and establish yourself as an industry leader.

Getting in front of your target audience

As a business owner, you’ll always be thinking about how to get in front of your target audience.

One of the best parts of using Quora for SEO is that it allows you to reach people interested in what you have to offer. If someone asks a question about your industry on Quora, they’re probably already interested in what you have to offer.

If you answer the question, not only will people see your profile and website URL, but they’ll be able to learn more about your brand as well. Quora users are looking for answers because they want the information to help them solve a problem.

When you answer a question with valuable insight, you’ll give people a reason to check out your profile and website. And if someone doesn’t want your advice, they might even be willing to retweet the answer to their followers!

Being exposed to new audiences

Don’t worry about getting lost in the noise if you’re worried about trying new things on social media sites like Quora.

Every time you answer a question or post new content, it’ll be seen by people who are already interested in your brand. This makes it easier to get more exposure without feeling overwhelmed by irrelevant users.

And because Quora has such a large user base, you’re bound to find new customers that might not have heard of you before.

Quora is a great way to boost your SEO because it can expose you to new audiences interested in your brand.

Quora can also help keep you up-to-date on the latest industry news and trends, which is especially important for businesses that want to stay competitive.

It’s a great way to see what questions and issues people in your industry are talking about, and it can also help you find new content ideas for your blog or website, generate leads, and get inspiration for new products and services that you could offer.

Quora is a valuable tool for any marketing strategy because it allows you to connect with Influencers in your industry. You’ll be able to discuss ways to work together, and the person who started the discussion might even become a customer!

Find out what works well for other businesses.

Another great way Quora can help your business is by offering insights into how other companies are marketing their products or services.

Use it to get inspiration for your marketing campaigns by learning what posts work well for other businesses in your industry. You can even ask questions about how they did it so that you can see the results first-hand!

Quora allows you to get advice from companies that have already tried different tactics, which can be a great way to learn from their experiences.

You can also use the site to get ideas for content and products you could offer. If other business owners are talking about a problem in your industry, then there’s probably a demand for it, which is something else that will help with your SEO.

Leverage influencers and partners

Quora can also help you reach out to influencers and partners in your industry that might be willing to work with you.

Not only can it help you get in touch with them, but it’s a great way to build relationships and establish yourself as an authority figure.

Even if someone isn’t directly involved in marketing, they may have suggestions for you or want to retweet your content. Plus, influencers on Quora might even become customers!

It’s a great way to find people willing to support you and your brand, making it easier to get more exposure while also building relationships with some of the biggest names in your industry.

Influencer marketing is hot right now! Read our recent blog post to learn why!

Building brand awareness

Marketing your business on Quora can help you build brand awareness because it’s a place where people are already willing to listen to what you have to say.

Quora users aren’t just looking for entertaining content; they’re looking for information that can help them out, which makes it the perfect place to get in front of potential customers.

In fact, some of the site’s most popular users are CEOs and entrepreneurs who have a significant online following.

If your company is new or you want to reach a specific niche market, it can easily get lost in the conversation on sites like Quora. But with so many users searching for information about each industry, being able to stand out from the crowd can be a great way to increase your SEO.

Quora can show what makes your company different from others, which will help establish yourself as a thought leader in your industry. Plus, it’s easy to share your Quora content on other social media sites or include it in blog posts for even more exposure.

Improving your search engine rankings.

Another reason that Quora is so important for your business is because it can help with your SEO. The more you’re linked to on other sites, the better search rankings you’ll get through improved authority.

Quora allows you to be linked to by influencers in your industry, so use this site as much as possible if you want to improve your search engine rankings.

In addition to being linked to from other sites, Quora can also help build links directly. An easy way to do this is by making a reference or mentioning someone else’s content in one of your posts. Then you’ll be able to use the link-back feature so that their site will include a link to your site as well.

It can also be helpful to use Quora’s question-and-answer format, which makes it easy to drive traffic. This will help you build more links without putting too much work into it.

how to get backlinks from your website for seo on quora

By strengthening these ties through mentions and questions, you’ll be able to improve your search engine rankings by getting more links back to your site.

Many marketers use Quora in their link-building strategies, so it’s a great way to get free links from reputable sources. In addition, try to include links in all of your answers whenever possible because this will help Quora rank you higher as well.

So what are the best ways to use Quora for SEO success?

Here are some proven ways to make the most out of your Quora campaign.

Starting with something simple is an excellent way to get started on Quora, especially if you’re starting out.

This includes asking questions directly related to your business or starting discussions about industry topics or problems that have already arisen in your company.

seo techniques that should be avoided in quora

This is a great way to establish yourself as an authority figure in your industry, and it will help you connect with people who might want to work with you or support your brand. Plus, Quora is a place where people go for information about their problems, which means you’re likely to get more visitors through questions alone.

Answer relevant questions with your own content.

One of the best things you can do is answer questions with a link back to a relevant blog post on your website. When you answer a question, look for an opportunity to include your blog post as part of the answer. This way, you’ll be able to drive traffic back to your site.

Don’t just insert a link into your answer, though; make sure it’s relevant and interesting enough that people will actually want to click. Otherwise, you’re wasting an opportunity for both Quora and SEO success.

When writing content for Quora, make sure that you include lots of details. Quora asks you to answer questions in a way that’s easy for readers who don’t know anything about your topic to understand.

Because of this, it’s essential to make sure that there is no technical jargon or complicated language when sharing content on Quora. Give relevant answers in everyday language that different users can comprehend.

Remember, the purpose of you answering Quora questions is to provide answers, not to impress people in your little online world!

You can also use tools like Answer The Public, which will give you keyword ideas that you can use to answer questions effectively.

Use keywords in your answers when possible.

Keywords are essential on any website, but you need to use them in moderation. This is especially true with Quora, which is why it’s critical to be careful about how often you use keywords in your answers.

There are two reasons for this: people like seeing diverse answers, and not everyone will read the whole answer.

It’s essential to use keywords, but make sure they fit naturally into your answer. You can also consider using them more often where Quora shows related topics at the bottom of some answers, which is a great place to drop in one or two relevant keywords.

Here is where keyword research is essential. It would be best to use a keyword research tool to look for how often each phrase is searched and related terms that people might be searching for.

Keep a running keyword list and add to it whenever you come across a good keyword. Then, when you’re writing your answer, look for opportunities where each keyword or phrase might fit well.

Start by using your favorite tools to find links pointing to a Quora answer related to a piece of content on your blog.

Even if the piece is in a question-and-answer format, the article’s author may want to refer readers to a more comprehensive, properly formatted piece rather than a Quora answer.

After all, descriptive high-quality content trumps a simple answer to a question in most cases.

Then, locate the URL that the answer links to for sourcing.

Sift through a bunch of results, and employ a tool like Ahrefs to find the best link opportunities.

Once you’ve done that, search Google for the main URL of your link opportunity. If it appears in top-ranking articles along with links from other authoritative resources, then get ready to reach out to that page to try to get links or use that page to find even more relevant pages to get links. 

Quora is a goldmine for scaling up your broken link-building campaign. Like Wikipedia or other massive websites, it will inherently link out a lot. And many of those links will be broken.

The simplest way to do this is to take your favorite premium backlink tool, drop-in Quora & export broken outgoing links.

quora broken links backlink strategy

Once you have that massive list, you can use your spreadsheet skills to sift and sort relevant links – and go from there.

Be aware that if your only aim in obtaining backlinks is to improve your SEO metrics (Domain Authority, Trust Flow, Citation Flow), the fact that Quora exclusively provides nofollow links would have turned you off.

You may be losing interest in Quora backlinks at this time, but don’t give up yet.

It’s true: all backlinks from Quora are nofollow.

So, the sheer presence of these backlinks will not contribute to your website’s search engine rankings.

But wait! There is more than one way SEO works, and you can take advantage of this by using Quora for off-site SEO.

What if we told you that Nofollow backlinks have loads of benefits for your website.


We’re glad you asked.

Here are some ways that nofollow backlinks matter for your digital marketing campaign.

Even though these links are nofollow, there is still some value because:

This value is magnified even more when Quora users share their knowledge on other social media sites like Facebook and Twitter.

Nofollow links can help your website grow in the long run.

For example, say you wrote a quality answer to an important question that many people are searching for on Quora.

This could result in hundreds of visitors each day over time, especially if your article is popular and gets high upvotes or goes viral.   

And if you’ve linked back to your website in your answer, that’s one more visitor you can hope to add to your website’s ranks each day.

For e-commerce websites, it’s important to know that Quora users are often shopping around for the best deals and prices before they make their purchases online.

how to use quora seo ecommerce site

So, if you have an amazing deal or price point on your site that is too good to pass up, Quora users may very well be coming to check it out.

That’s because Quora users are experts in their fields, and they’re spending hours on Quora every day looking for the latest information.

So, publishing your content or product on Quora can open you up to a huge audience.

A lot of people use Quora when researching topics for their blog posts. Suppose you link back to your blog or website’s pages in your Quora answers. 

Now you’ve provided even more relevant pages for Quora users to check out, which has the potential to get them so interested in what you have to say that they may want to link back to you.

While having dofollow links is critical to your backlink profile, it isn’t the only kind of backlink you’ll want to have to optimize your website.

Google analyzes each of your backlinks on an individual basis, as well as your entire profile. When they notice that you have only dofollow links, this is a red flag for deceptive SEO tactics.

This could result in penalties for your website.

In a nutshell, every natural backlink profile should have a mix of nofollow and dofollow links.

quora for seo domain authority alexa rank

While it can’t provide you with link juice, Quora is a popular website. It has an Ahrefs rank of 562 and a domain rating of 91.

Backlinks from Quora, while nofollow, will help improve your backlink profile.

How to get the most out of your Quora campaign

To get the best results from your Quora marketing campaign, you should first try to avoid spamming the site. If people see that your content is low-quality or irrelevant, it will hurt their view of you and your search rankings on Google.

Every time you publish a piece of content on Quora, make sure that it’s high-quality and relevant to your audience. Try to ask questions that will help you learn more about what they want, which will make it easier for you to create content that appeals to them later on.

If your answers are helpful and get people engaged, it should drive extra traffic to your site – but only if the content is valuable! If you’re not providing useful information, you won’t see any results from your marketing efforts.

Use tools like Google Analytics to track your traffic and conversions.

You’ll then be able to see which content performs best, and you can use that information to guide the direction of your efforts in the future. You’ll also want to track where your readers are coming from to know how well each campaign is doing.

As long as you make sure that your content is high-quality and engaging, it should boost the amount of website traffic that you get. If people click through to find out more about what you have to offer, they’ll be more likely to become interested in your products or services.

You must link back to your social networks and website as often as possible since this will help you to get even more traffic. For example, linking to your Facebook profile can help people discover what else you have on offer through social media.

Use Quora to build up your reputation.

Building a reputation on Quora can also help you to boost your search rankings. You should take the time to answer questions relevant to your industry and always try to provide accurate and well-informed answers.

Don’t just stop at your niche, either. Find relevant industries you think you can provide appropriate answers for and answer questions there.

For example, suppose you’re a web developer. You can ask questions to more experienced professionals and learn from their insights. If you want to, you can also help other developers who may be lacking in your niche and offer some of your guidance.

Maintaining a healthy balance is key to building up your reputation while staying on track for success in your industry. It’s not always easy, but it will be worth all of the effort you put into it if you can succeed.

Picture of Clint Sanchez

Clint Sanchez

Clint Sanchez excels as the Chief of Information and Technology at the Baton Rouge Fire Department and as a digital marketer at BlakSheep Creative. With over two decades in public service, he expertly manages technological infrastructures while also applying his creative skills in web, graphic design, and video at BlakSheep. His dual role demonstrates a unique blend of technical acumen and creative innovation.
Scroll to Top