Solar companies are in a unique position when it comes to their websites. A website is often the first impression potential customers have of your business, so it must be professional, informative, and easy to navigate.
Additionally, since solar companies rely heavily on online marketing and promotion, having an outdated or poorly designed website can hurt your business more than you may think.
1. First Impressions Matter
As we mentioned before, potential customers will often form their first impression of your business based on your website. If your site is outdated, poorly designed, or difficult to navigate, they will likely move on to a competitor.
On the other hand, if your site is professional, informative, and easy to use, they’ll be more likely to trust your business and consider using your services.
2. You Need to Stand Out from the Competition
The solar industry is highly competitive, so your website must help you stand out from the crowd.
A well-designed website will help you differentiate your business and make it more memorable to potential customers. Additionally, if your site is optimized for search engines, it will be more likely to appear in search results when potential customers are looking for solar companies.
3. You Need to Be Found Online
Solar companies need to be found online for potential customers to find them. If your website is designed with search engine optimization (SEO) in mind, it will be more likely to show up in search results when people are looking for solar companies in your area.
Additionally, if your site is mobile-friendly, it will be easier for potential customers to find and use your website on their smartphones and tablets.
4. You Need to Keep Your Customers Updated
You should update your regularly with news, promotions, and special deals. This will keep your existing customers informed about what’s going on with your business, and it will also help attract new customers. If you don’t update your website regularly, potential customers may think you’re out of business or that you don’t offer the services they’re looking for.
News and Blog Posts
You work hard to install those panels, show people the benefits of solar power, and get them to switch to renewable energy.
But what about after the sale?
Your website is a key tool for keeping in touch with your customer base and maintaining relationships. By regularly publishing news and blog posts, you can keep your customers updated on the latest solar industry news and any new products or services your company is offering.
Additionally, you can position yourself as a trusted resource and build relationships with potential customers who may not be ready to purchase solar panels yet by providing helpful information about solar energy.
Solar Incentives and Rebates
Solar companies can take advantage of solar incentives and rebates offered by the government and utility companies.
These programs can help offset the cost of installing solar panels and make your business more attractive to potential customers. If your website includes information about these programs, it will help you attract more customers and close more sales.
Recently Completed Projects
If you’ve recently completed a solar installation, showcase it on your website. Customers want to see that you have experience working with solar panels, and they’ll be impressed by your work.
Including photos and descriptions of your recent projects will also help you attract new customers looking for a solar company in your area.
5. You Need to Be Professional
A website is the face of your business, so it must look professional. If your site is poorly designed or includes errors, it will reflect poorly on your business and make you look less credible. On the other hand, if your site is well-designed and free of errors, it will make a good impression on potential customers and help you close more sales.
6. You Need to Invest in Your Business
A professional website is an investment in your business. It will take time and money to create a site that meets all of the criteria we’ve mentioned, but it will be worth it in the long run. Your website will be one of your most essential marketing tools, so it’s critical to make sure it’s the best it can be.
7. You Need to Generate Leads
A website is a great way to generate leads for your solar business. By including a contact form or solar assessment tool on your site, you can make it easy for potential customers to reach out to you and request more information.
A contact form is a simple way for potential customers to get in touch with you. By including a contact form on your website, you’ll make it easy for people to reach out to you and request more information about your products and services.
Solar Assessment Tool
A solar assessment tool can help you generate leads by providing potential customers with a personalized report about the feasibility of installing solar panels at their home or business.
By including a solar assessment tool (like the one by Trusting Solar Home above) on your website, you’ll make it easy for people to get information about going solar, and you’ll be able to generate leads that you can follow up with.
Hire a Solar Panel Website Professional
Now that you know the reasons why your solar panel company needs a professional website, it’s time to take action and hire a web designer.
A web designer will help you create a site that meets all of our criteria. They’ll also be able to help you with other aspects of your online presence, such as search engine optimization (SEO) and social media marketing.
Hiring a professional to help you with your website is an investment in your business, but it’s one that will pay off in the long run.
Experience in the Solar Panel Industry
When looking for a web designer, be sure to find someone who has experience working in the solar panel industry.
They should understand the unique challenges that solar companies face and be familiar with the terminology and technology used in the industry.
A web designer with experience in the solar panel industry will be able to create a site that meets the specific needs of your business and helps you attract more customers.
If you’re looking for a web designer with experience in the solar panel industry, contact us today. We’d be happy to help you create a site that meets your specific needs and helps you attract more customers.