Monotype’s Dominance in Fonts, and What It Costs Designers
How Monotype came to dominate the font industry, what its 50 percent MyFonts commission means for independent designers, and why a Gatsby font paid $12.
3 min read · updated 2026-09-07
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The Future of SEO in the Age of AI: Navigating the Uncertainty
SEO professionals weigh in on AI and search: organic results are pushed down, but serving visitors, structuring content for AI, and diversifying still win.
3 min read · updated 2026-09-04
The Ugly Side of Facebook Tagging: Lessons Learned from an Annoying Fiasco
Excessive Facebook tagging gets you unfollowed, reported as spam, and buried by the algorithm. Tagging etiquette and five rules to tag without annoying people.
9 min read · updated 2026-09-07
Optimizing Your Product Page for SEO: 8 Expert Strategies to Boost Sales
Eight product page SEO strategies: lead with the USP, write concise descriptions, optimize images, collect reviews, go mobile-first, add schema, answer FAQs.
5 min read · updated 2026-09-04
Is Facebook the Golden Opportunity for Fence Companies to Flourish?
How fence contractors get leads on Facebook: a complete page, targeted ads, fast replies, before-and-after photos, industry groups, and reviews.
4 min read · updated 2026-09-05
Did you see this? Google’s Latest Update and its Impact on FAQ Schema Markup
Google's August 2023 core update landed as FAQ schema lost most of its value. What the update targets, why FAQ rich results were cut, how to measure it in GA4.
5 min read · updated 2026-09-04
Google Core Updates 2023: Navigating the Impact with BlakSheep Creative
Google's 2023 core updates shook rankings everywhere. Five strategies that hold: user-focused content, real backlinks, better UX, natural keywords, clean code.
4 min read · updated 2026-09-04
Elevating Your Roofing Business Online: 8 Key Elements Every Roofing Contractor Website Should Have
The eight elements every roofing contractor website needs: project photos and testimonials, service pages, free inspection offers, FAQ, and mobile design.
9 min read · updated 2026-09-05
Semrush Sensor: How to Read the SEO Volatility Score
Semrush Sensor scores daily Google volatility from 0 to 10. What the score refers to, the four zones, categories and devices, Personal Score, and when to act.
7 min read · updated 2026-09-05
Mastering Roofing Blog Content: Your Ultimate Guide to Boosting Conversions
Fifteen roofing blog post types that earn trust and convert: repair guides, maintenance tips, honest pricing, material comparisons, photos, safety, and FAQs.
4 min read · updated 2026-09-05
Moz Brand Authority: How the Score Works and What It Means
Moz Brand Authority scores a brand's online strength from 1 to 100. How it is calculated, how it differs from Domain Authority, and which brands score 100.
16 min read · updated 2026-09-05
Boosting Your Online Presence with Buzzsumo: Strategic Insights for Digital Content Analysis
How to use BuzzSumo to find popular content, industry influencers, and trending topics, analyze competitors, and turn the data into a content strategy.
7 min read · updated 2026-09-04
Choosing the Best Colors for Your Fence Company Logo
The best colors for a fence company logo and what each says: red for strength, white for cleanliness, blue for trust. When to break from red, white, and blue.
3 min read · updated 2026-09-05
Quick Local SEO Wins For Your Business
Six quick local SEO wins: claim your Google Business Profile, research local keywords, fix title tags, add schema, build local pages, keep NAP consistent.
3 min read · updated 2026-09-05
Why You Should Never Give Your Client’s Files to a Third-Party Agency
Why an agency should never hand a client's website files to a third-party agency: contracts, confidentiality, security, liability, and reputation.
9 min read · updated 2026-09-04
21 Things Your Digital Marketing Agency Won’t Tell You
Twenty-one things digital marketing agencies rarely say out loud: results take time, no one has all the answers, and strategy, audience research, speed, and testing decide outcomes.
12 min read · updated 2026-09-04
The Most Effective Marketing Channels for B2B Companies in 2023
The eight most effective B2B marketing channels: PPC, SEO, email, content, social ads, video, influencer partnerships, and webinars, and when to use each one.
7 min read · updated 2026-09-07
Agency Owners: What to Do If a Client Won’t Take Your Advice
Three ways a web agency owner can handle a client who ignores expert advice: be patient and educate, defend recommendations with evidence, know when to let go.
3 min read · updated 2026-09-04
Donald Miller’s Storybrand: Unleashing the Power of Storytelling in Marketing
Donald Miller's StoryBrand framework: make the customer the hero, name the problem, position your brand as the guide, give a plan, and call for action.
4 min read · updated 2026-09-05
10 Digital Marketing Tactics for Small Businesses
Ten digital marketing tactics small businesses can actually run, from SEO and content to paid ads, with what each is good for and when to skip it.
4 min read · updated 2026-09-05
How a Veteran-Owned Digital Marketing Agency Can Take Your Business to the Next Level
Veteran-owned digital marketing agency: the 51% SBA ownership rule, VetCert, when the status is worth money to you, and what to judge the agency on.
6 min read · updated 2026-09-05
Ethical Consumer Data Collection: The Backbone of Successful Digital Marketing Efforts
Five rules for ethical consumer data collection: be transparent, get consent, protect privacy, collect only useful data, offer opt-out and deletion, minimize.
2 min read · updated 2026-09-07
10 Reasons Why White Label Website Development is the Future of Web Development
White label website development lets an agency sell sites built by a partner under its own brand. Ten reasons it works, from cost and expertise to focus.
4 min read · updated 2026-09-04
Maximizing Your Digital Marketing Budget: 7 Key Considerations
Seven considerations for allocating a digital marketing budget: your funnel, goals, past results, content costs, platforms, the 70-20-10 rule, and hidden costs.
4 min read · updated 2026-09-04
Boost Your Website’s SEO with Press Releases: The Data-Backed Approach
How press releases help SEO through visibility and backlinks, the Fractl and Moz findings, the Roman Originals case study, and how to use releases without hurting rankings.
5 min read · updated 2026-09-07
Why Cold Emails are Bad: The Importance of Customer-Initiated Conversations for Small Business Owners
Cold emails get deleted, damage your reputation, and feel rude. Why customer-initiated conversations work better for small-business email marketing.
4 min read · updated 2026-09-05
How to Get High-Quality Backlinks and Improve Your Website’s Search Engine Rankings
How to get high-quality backlinks: what actually makes a link count, the five methods that still work, and the tactics Google's spam policies name directly.
7 min read · updated 2026-09-05
5 Proven Ways to Drive More Traffic to Your Fence Company Website and Get on the Front Page of Google
Fence company website SEO in five steps: keyword optimization and backlinks, content that converts, social media, targeted Google Ads, and progress tracking.
6 min read · updated 2026-09-04
Moving on from Search Engine Optimization to Search Optimization
Search now happens on Instagram, LinkedIn, YouTube, and Twitter as well as Google. What social search is, why it matters for brands, and how to be found.
6 min read · updated 2026-09-05
404 Errors: Understanding and Fixing Them for Your Website
What a 404 error is, how it hurts users, SEO, and sales, how to find broken links with a crawler like Screaming Frog, and four ways to fix or handle 404 pages.
7 min read · updated 2026-09-04
5 Mysteries About Web Hosting Explained
What web hosting is, how it works, the difference between shared, VPS, dedicated, and cloud hosting, how to choose, and the five steps to move to a new host.
3 min read · updated 2026-09-07
Why Understanding Core Web Vitals is Critical for Marketers and Small Business Website Owners
Core Web Vitals are Google's three metrics for loading, interactivity, and visual stability. What they measure, why they affect rankings, and how to fix them.
3 min read · updated 2026-09-04
The Importance of Local SEO for Dental Websites: Don’t Miss Out on Potential Patients
Local SEO for dentists: the Google Business Profile settings that matter, review thresholds patients screen on, location pages that pass Google's policy.
8 min read · updated 2026-09-05
Crafting an Effective Social Media Strategy for 2023
How to build a social media strategy: pick platforms by audience, mix promotional and relationship content, set SMART goals, and track metrics that matter.
11 min read · updated 2026-09-04
The Ultimate Guide to Content Marketing Strategy: Growth, Benefits, and Framework
A content marketing strategy guide: the eight questions to settle first, a nine-step build, what Google says is worth publishing, and how to measure it.
7 min read · updated 2026-09-05
Facebook: Helpful Platform or Social Media Tyrant?
Facebook's pros, cons, data breaches, and disabled accounts, and why a business should keep a website and blog it owns instead of depending on one platform.
8 min read · updated 2026-09-05
BlakSheep Creative: 23K Organic Impressions Per Day
How a Denham Springs agency reached 23,000 organic Google impressions a day: keyword research, engaging content, voice search, and paired social campaigns.
2 min read · updated 2026-09-04
How Long Does it Take For SEO to Kick In?
SEO takes 6 months to 2 years on a new domain and 1 to 3 months on an established site. The five factors that set the timeline and four backlink tactics.
3 min read · updated 2026-09-04
5 Skills and Certifications Every Social Media Marketer Should Have
Five skills every social media marketer needs: platform and algorithm knowledge, copywriting, graphic design, basic coding, and SEO, plus where to learn them.
3 min read · updated 2026-09-04
11 Tips to Increase Blog Conversion Rates
Turn blog readers into leads: compelling headlines, power words, benefit-driven content, persuasive CTAs, accessible forms, real images, promotion, and testing.
6 min read · updated 2026-09-05
Content Marketing During a Crisis
How PR and content marketing split the work in a crisis: PR handles statements, media, and damage control while content builds the trust that carries you.
2 min read · updated 2026-09-04
Marketing your Soft Washing and Pressure Washing Business – It’s Not One Size Fits All
How to market a soft washing or pressure washing business: split homeowners from property managers, pick the right channels, plan for the slow season, and fix the website.
5 min read · updated 2026-09-04
How Do You Know if an SEO Company is Any Good?
Four ways to vet an SEO company before you hire: look at its own website, search where it ranks, read its reviews, and ask people who have actually used it.
1 min read · updated 2026-09-04
13 Linkedin Marketing Strategies for Small Businesses – Boosted
LinkedIn marketing for small businesses: why the platform belongs in your plan alongside Facebook ads, Google Ads, and email, and how to start using it.
8 min read · updated 2026-09-07
8 Little-Known Facts About Social Media Marketing
Eight social media marketing facts with current numbers: platform use, daily time spent, Meta reach, social commerce sales, and where B2B content works.
5 min read · updated 2026-09-07
Why Search Engine Optimization is Important for Plumbing Businesses
Why SEO matters for plumbing businesses: how Google ranks plumbers, why organic traffic converts better than paid, and the $2 return per $1 that Moz reports.
3 min read · updated 2026-09-07
Are Spelling and Grammar Mistakes On Your Website Costing You Business?
Typos on a website cost credibility, sales, and rankings. What the Website Planet A/B test found, how errors hurt dwell time and links, and six fixes.
9 min read · updated 2026-09-04
The Power of Video Marketing: Why You Need to Use Explainer Videos
Explainer videos are short, memorable, and cheap to make. Why they work, what research says about recall and conversions, and where to use them on your site.
7 min read · updated 2026-09-05
Ultimate List of Fence Blog and Article Ideas to Help You Dominate the Search Engines
80 fence blog post ideas in eight categories: product reviews, fencing tips, customer stories, installation, DIY guides, materials, styles, and history.
7 min read · updated 2026-09-07
PHP 8 and WordPress: It’s Time to Upgrade
PHP 7.4 reached end of life on November 28, 2022. How to check your WordPress site's PHP version, test themes and plugins on staging, and move to PHP 8.0 safely.
6 min read · updated 2026-09-04
5 Ways to Convert Website Visitors Into Paying Customers
Five ways to convert website visitors into paying customers: define the audience, publish content they want, offer a trial, make buying easy, follow up.
2 min read · updated 2026-09-04
Do You Have the Right Team for Successful SEO?
Successful SEO takes more than a consultant. Ten business roles, from the CEO and CFO to the copywriter, developer, and PR manager, shape how a site ranks.
5 min read · updated 2026-09-04
How Often Does Google Change its Algorithm?
Google changes its search algorithm roughly 500 to 600 times a year, one or two changes a day. Four ways a small business can prepare, and what to do after a traffic drop.
5 min read · updated 2026-09-04
10 Reasons Why We Won’t Work With You
Ten client red flags that make an agency walk away: no budget, no creative freedom, unrealistic timelines, poor communication, lowballing, and no commitment.
17 min read · updated 2026-09-05
Architecture Websites: 9 Elements That Win Work
Nine things an architecture firm website needs: professional design, a portfolio, project details, a blog, testimonials, press, a contact form, and SEO.
7 min read · updated 2026-09-07
The Top 5 SEO Myths We Need to Bury Once and For All
Five SEO myths that waste small business time: minimum word counts, keyword density, LSI keywords, Yoast green lights, and the idea that SEO is easy.
4 min read · updated 2026-09-04
4 Ways to Make Your Brand Memorable
Four ways to make your brand memorable: keep name, logo, and tagline consistent everywhere, tell your origin story, use visual cues, and be different.
2 min read · updated 2026-09-04
5 Skills You Need to Succeed in the Design Industry
The five skills that matter in design beyond an eye for aesthetics: creativity, communication, critical thinking, time management, and organization, with ways to build each.
4 min read · updated 2026-09-04
The Importance of Trust Seals for Small Business Websites
Trust seals tell visitors your site is secure and your business is legitimate. The five types, where to place them, and which badges small businesses should use.
10 min read · updated 2026-09-04
Why People Follow Brands (And How to Get Them to Follow Yours!)
The real reasons people follow brands on social media, from offers and freebies to exclusive content, plus eight ways a small business earns more followers.
8 min read · updated 2026-09-07