Google is the most popular search engine in the world, with over 5.6 billion searches per day. If you want your website to be seen by as many people as possible, it’s important to rank high on Google. Here are five ways to do just that.
Keep watching to learn about the top 5 ways to rank higher on Google!
1. Use keyword-rich titles and descriptions
This will help your website show up when people search for keywords related to your business.
For example, if you’re a plumber, you want to include keywords like “plumbing,” “pipes,” and “leaks” in your title and description. (Speaking of plumbers, read our recent article to learn how important is for your business.)
Include your keywords in your:
Title tags
Your title tag is the most important place to put your keywords. It’s the first thing that people see when they search for something on Google, so make sure it’s catchy and includes your keywords.
Meta descriptions
Your meta description is the short description that appears under your title in the search results. This is your chance to tell Google what your website is about and persuade people to click through to your site.
Although not a ranking factor, your meta description is still important because it’s what people see before deciding whether to click on your website.
Headings and subheadings
Headings and subheadings are great places to include your keywords. By including them in your headings, you’re more likely to appear in those keywords’ search results.
Content
It stands to reason that if you want to rank for a keyword, you should include that keyword in your content. But don’t go overboard with it. Google penalizes websites that stuff their content with keywords in an attempt to manipulate the search results.
2. Optimize your website for mobile
More and more people are using their phones to browse the internet, so it’s important to make sure your website is optimized for mobile devices.
3. Get backlinks
Backlinks are links from other websites to your website. Google views these as “votes” for your website; the more backlinks you have, your website will rank higher.
4. Increase your website’s speed
A fast website is a good user experience, and Google rewards websites that provide a good user experience with higher rankings.
5. Publish high-quality content
Google wants to show its users the best possible results, so it will rank websites with high-quality content higher than those with low-quality content.
If you follow these tips, you’ll be on your way to ranking higher on Google!
