As a band or singer, you know it’s important to have a strong online presence. But what are the best ways to market yourself digitally?
It can be tough to figure out the best way to market yourself online. You don’t want to waste time and energy on strategies that don’t work.
The good news is that these tips we will teach you are guaranteed to work. By following these digital marketing tips for bands and singers, you will significantly increase your online presence and reach.
Before long, you’ll have a loyal fan base eager to see you perform live and will download your music faster than you can say, “rock on!”
So here are our seven digital marketing tips for bands and singers to make your music career explode!:
1. Use social media platforms to your advantage
There’s no denying that social media is one of the most powerful tools at your disposal. Platforms like Facebook, Twitter, and Instagram allow you to reach a vast audience with just a few clicks.
Make sure to post regularly and engagingly on all of your social media accounts. Use high-quality photos and videos, and be sure to interact with your followers regularly.
The more active you are on social media, the more likely you will gain new fans.
2. Create a strong website
Your website is often the first port of call for potential fans. It’s essential to create a website that is user-friendly, visually appealing, and informative.
Your website should include your tour dates, your biographical information, high-quality photos, an online music player, and links to your social media accounts and where people can download your music on streaming services.
It should also feature a section where fans can buy your music or merch. Make sure your website is responsive and looks good on all devices.
3. Use search engine optimization
Search engine optimization (SEO) is the process of optimizing your website to rank higher on search engine results pages.
This is important because it means potential fans are more likely to find your website when they search for keywords related to your band or music.
Why does a music website need SEO?
The higher your website ranks on search engine results pages, the more likely people will find it.
Let’s face it, bands and singers are a dime a dozen these days. If your website is buried on the second or third page of search results, potential fans will never find it.
Optimizing your website for search engines can increase your chances of being discovered by new fans.
4. Blog about your music
One great way to market your band or music is to blog about it. This is a great way to connect with potential fans and give them a behind-the-scenes look at your music.
If you don’t already have a blog, setting one up is easy. You can use a platform like WordPress or Blogger to get started.
Once you’ve created your blog, promote it on your social media accounts and website. This will help you to reach a wider audience.
Create exciting and engaging content
The key is creating content that potential fans want to read. Write about your musical influences, songwriting process, or latest album.
If you’re having trouble coming up with ideas, you can try conducting interviews with other musicians or posting live performance videos.
The better your content is, the more likely people will return for more.
5. Invest in online advertising
Online advertising is a great way to quickly and easily reach a large number of potential music fans (and record labels).
You can use many different platforms, including Google AdWords, Facebook Ads, and Twitter Ads.
The key is to create ads that are relevant to your target audience and that link to your website or social media accounts.
You can also use online advertising to promote your latest blog post or video. This is a great way to drive traffic to your website and increase your reach.
6. Utilize email marketing campaigns
Put out a clipboard at your shows and have fans sign up to receive your email updates. You can keep them in the loop about your latest music, videos, and tour dates.
You can also use email marketing to promote special offers, such as discounts on merch or VIP tickets to your shows.
Make sure to create a solid call to action so that your fans know what you want them to do.
7. Leverage digital platforms to sell merchandise
Merch is where it’s at when it comes to making money as a musician. There are several digital platforms you can use to sell your merch these days.
The most popular platform is Bandcamp, which allows you to sell physical and digital products, such as CDs and vinyl records.
You can also use platforms like BigCartel and Etsy to sell your merch. These platforms are great because they allow you to set up an online shop quickly and easily.
You can also sell your merchandise on your website. If you do this, be sure to add an eCommerce plugin so that you can accept payments online. Check out our eCommerce websites to learn how we can help.
No matter which platform you use, promote your merchandise on your social media accounts and website. You can also include a link to your merchandise store in your email marketing campaigns.
8. Use online tools to help you book gigs
Several online tools can help you book gigs, such as Bandsintown.
These platforms allow you to search for open gigs in your area and send messages to promoters directly from the site.
You can also use these platforms to keep track of your upcoming shows, which is handy for you and your fans.
9. Use video to promote your music
Video is a powerful marketing tool to help you reach a wider audience. You can use video to promote your music in many ways.
To get people excited about your latest release, you can post live performance videos, music videos, or even simple teaser videos.
No matter what type of video you create, share it on your social media accounts and website. You can also use video advertising to reach a wider audience.
Are you still around? Let us tell you a little story about how we helped a small band like yours…
Recently, we had a promoter approach us here at BlakSheep Creative, which was launching a national tour of country artists. The problem was that the promoter was old school and knew little to nothing about digital marketing. We took her under our wing and showed him how to use social media, video, and email marketing to promote the tour.
First, we created a logo for the tour and set up social media accounts on Facebook, Twitter, and Instagram.
Then, we created a series of promotional videos and posted them on the tour’s social media accounts.
Next, we took some live footage of the artists and created an Electronic Press Kit (EPK) to send to press outlets.
Finally, we created an email marketing campaign and sent it to the tour’s mailing list.
Thanks to our efforts, the tour was a huge success! It sold out all of its dates and received rave reviews from fans and critics alike.
So, if you need help with your music marketing strategy, we’re here to help.
BlakSheep Creative is a full-service digital marketing agency that specializes in music marketing. We’ve worked with various artists in the music industry, from up-and-coming bands to Grammy-winning artists to radio stations.
If you want to learn more about what we do, we invite you to contact us today. We’ll be happy to answer any questions you have about our services or we can create a content marketing strategy to help you dominate online.
Thank you for reading! We hope this article was helpful.
