Marketing is all about connecting with both existing and potential patients. It’s about finding solutions that work for both you and them. And it’s not just a one-way street, either: It also means being open to feedback from your customers so that you can improve over time.
That’s why the 51 dental marketing tools below are worth checking out if you’re looking to grow your practice!
Looking to Grow Your Practice?
Get a free consultation with one of our dental marketing experts to see how we can help you succeed online.
Tools to Grow Your Practice
Social media is often the first thing people think of when it comes to marketing for dentists. But there are many other channels worth your attention if you’re looking for a fresh approach.
Social Media Marketing Tools
There are plenty of social media tools out there. And if you’re looking for a comprehensive solution, then something like Hootsuite is likely your best bet. But each platform also offers its own native analytics and monitoring tools that will help give you an idea of what’s working (and not) when it comes to your marketing.
Lead Generation Tools
Lead generation tools allow you to capture contact information, a potential patient’s email address, and phone number directly from your content (including promotional events like trade shows). This allows you to nurture potential patients via automated emails, build customer profiles, and track campaign results in real-time.
OptinMonster is an all-in-one marketing tool that’s designed to help you track, optimize, and automate your dental practice’s email marketing campaigns. And it even has a prebuilt opt-in form builder for WordPress websites!
RafflePress is a simple WordPress lead generation plugin designed to help you build an email list of qualified people interested in your dental practice. The key here: You can create a giveaway with one click, and the winner will be selected automatically.
Much like OptinMonster, LeadPages is an all-in-one tool that lets you build landing pages, run email campaigns, and increase conversions on your website.
Pro Tip: If your office serves different cities, create separate landing pages for each one to help your practice grow.
Pablo by Buffer
Need a quick way to post eye-catching images across all of your social media channels? Pablo by Buffer is an easy-to-use app that lets you create all kinds of visual content and share it directly on your social media profiles.
If you’re using Pinterest as part of your dental marketing plan (and I hope you are!), Tailwind is an excellent way to schedule your pins in advance. It also helps you analyze engagement, uncovers exciting trends, and optimize your efforts for the best results.
With this Audiense, you can track the performance of your marketing efforts across Twitter, Facebook, Instagram, YouTube, and LinkedIn. Audience also comes with a content management system designed to help you create media-friendly blog posts faster.
If you want to grow your email list quickly (without too much churn), Sumo will help you build a welcome mat that captures email addresses as people come to your website. You can then use these leads to run locally targeted marketing campaigns over time.
If you’re posting images on social media, be sure to optimize them first so that they don’t slow down your website! And while there are plenty of free tools out there for this—like pixlr and TinyPNG—ImageOptim is the easiest to use.
Learn how to size your WordPress Images perfectly in our recent post.
It’s hard to stand out from your competition when you’re making spelling mistakes on social media! That’s why Grammarly is a must-have marketing tool for anyone who manages a dental practice on Facebook, Twitter, or other networks. It has an easy-to-use interface that will help you catch these mistakes and reduce errors everywhere online.
Avoid looking like a fool to your audience and losing SEO traction with spelling mistakes. Use Grammarly.
If you have any kind of customer support or email marketing happening in your practice, then HelpScout can help. This platform lets you track every message sent to get a clear picture of how people get in touch. You can also use it to quickly create new lead magnets (based on your customer data) and segment your emails for better results.
If you’re just starting with Instagram marketing, then CrowdFire lets you easily schedule posts and messages across all of your channels—including Facebook and Twitter!
SocialDog is a great way to “clean up” your Twitter followers (so they’re only people interested in what you have to say). It also helps you get more accounts following you and optimize your account for total engagement.
Get a free consultation with one of our marketing experts to see how we can help you succeed online.
Need help with your practice’s social media?
Get a free consultation with one of our marketing experts to see how we can help you succeed online.
Buyer Persona Tools
As you begin to build your dental marketing strategy, you must get a clear picture of who your target audience is. And that means creating buyer personas.
To create these profiles, start with the demographics.
- Who are they?
- How old are they?
- What kind of education do they have?
- What do they do for a living?
Next, consider the motivations that drive them:
- What are their pain points or frustrations?
- What goals do they have in mind?
- And what’s driving them to seek solutions to these challenges?
Here are some of the most common buyer persona tools used by dental practices.
Vero helps you plan your dental marketing strategy by helping you identify which buyer personas are most and least likely to respond to specific marketing tactics. It also suggests some marketing tactics that would appeal the most to them.
As you consider how best to reach your target audience, don’t forget to look at basic demographics. Socialbakers allows you to see how much each social media platform is being used by people in your target audience.
Audience Analyzer helps a dentist assess the impact of various marketing tactics by measuring which tactics got them the best return on investment. It also offers suggestions for improvements that could help get better results for your dental marketing efforts in the future.
We know we mentioned it earlier, but it bears repeating — Crowdfire is legit! For more advanced social media optimization, CrowdFire will help you optimize your profiles for better engagement and results. Plus, the in-app chat option will help you better connect with your leads to get more out of your marketing and advertising spend.
Sprout Social is another tool that fits into two categories. If you want to track your efforts over time, then Sprout Social is a great way to do it! This platform will help you follow your results on Facebook and Twitter in Google Analytics—and identify the best marketing strategies for your dental practice’s goals and needs.
Unsure how to reach your target audience?
Get a free consultation with one of our marketing experts to see how we can help you succeed online.
As you build relationships with potential patients, it’s vital to guard against any security threats. That means using tools that will keep them safe—as well as protect your practice:
Sucuri provides a suite of software solutions for keeping your website and business secure. The Website Application Firewall helps prevent anyone from accessing your website without permission, and the Malware Scanner tracks any changes in your site’s files. There are also tools for detecting SEO attacks and monitoring how effective your efforts are!
This platform helps you guard against DDoS attacks by redirecting traffic from potential threats to a secure server—Cloudflare also improves the performance of your website.
Cofense (formerly PhishMe)
This toolset helps you fight phishing attacks, one of the most prominent digital security threats out there. Cofense’s Phishing Detection and Response platform does more than just stop phishing attacks that the standard security software can’t.
The ZeroFOX platform helps you research and identify the most relevant audiences for your dental marketing efforts. It also offers tools that will help you improve your security in various ways, including monitoring to see if any suspicious activity is going on.
Online security is paramount at all times, so don’t forget to use a password manager like LastPass. This platform securely stores your usernames and passwords for you—and sends them to you with one touch, so everything’s always easy and convenient!
Is your website secure?
Get a free consultation with one of our web security experts to see how we can help you stay safe.
When it comes time to evaluate how effective your dental marketing efforts are, there’s no better way than by using analytical tools. These will help you track and report on the results of even your most essential marketing tactics.
If you want to see how much traffic is coming from which sources—or if you want to learn more about who’s visiting your website—then Google Analytics is worth looking into. With this platform, you can track where your dental marketing efforts are working (and which ones aren’t). You’ll also be able to see how much revenue you’re generating as a result of them!
If you want to get deep into your Twitter marketing efforts, Followerwonk can be a great place to start. The platform will help you identify the best times to post to maximize your impact, and it will show you which kinds of tweets resonate with your followers—so that you can tailor more effective dental marketing campaigns in the future
Not sure how much traction your dental marketing efforts are getting? BrandMentions is an excellent tool for tracking social media posts across the web. It’s also got lots of valuable features to help improve your dental marketing!
Curious about what they’re saying about you online?
Get a free consultation with one of our reputation experts to find out!
Agorapulse is great for learning the impacts of your marketing strategies and efforts. The platform will help you figure out how well your dental practice is doing—by analyzing your data, then putting it all into one easy-to-read report!
The most important thing about any marketing campaign is whether it’s effective or not. If it isn’t, then you’ll have to try something new—and that means a lot of time and energy wasted in dental marketing efforts you can’t measure. That’s why SEMrush is such a great dental marketing tool! It helps you track your dental marketing activities so that you’re always getting the most out of your budget.
But be warned, SEMrush is costly and does have a learning curve. Thankfully, they offer training via the SEMRush academy if you have the time to put into it.
Screaming Frog SEO Spider Tool
If you want to really dive into dental marketing efforts, then the SEO spider tool by Screaming Frog is a great place to start. It helps you crawl through any website—and find opportunities that are easy to miss with the naked eye.
Here at BlakSheep Creative, we literally use Screaming Frog once per hour to find technical SEO issues on our clients’ websites, as well as their competitor’s sites, so that we can capitalize on their mistakes.
As a matter or fact, do you see all of the images in this post? We got them using Screaming Frog.
Kiss Metrics (Formerly known as Piwik)
Marketing efforts are only worthwhile if they actually work. If your dental marketing tactics don’t produce the results you’re looking for, then it’s time to try something new—and KissMetrics will help you figure out what’s going wrong.
This platform will even show you how to fix problems so that your advertising and marketing budget will not waste!
As far as dental marketing efforts go, Twitter is one of the best—and after using Twitter Analytics, you’ll be able to find out why! It’s an excellent tool for tracking your dental marketing activities across all platforms and seeing how they’re impacting your bottom line.
The good news, Twitter Analytics costs nothing!
Are you willing to invest a little bit of money in your marketing efforts? If so, Analisa.io is definitely something worth exploring and investing in! It’s an advanced analytics tool that gives you detailed information about how many people find your website via which searches and at what rates they interact with it once there. The good news is that the basic package is free (although you’ll have to upgrade for more features), so it won’t cost you anything to determine what sort of impact this can have on your business!
Are your marketing effects effective?
Get a free consultation with one of our dental marketing experts to find out how you can ensure your advertising and marketing budget spend is giving you the best ROI.
Content Creation Tools
Did you know that 70% of consumers find content created by brands more beneficial than other types of content. If you’re interested in learning how to create effective dental marketing content that resonates with your audience, take a look at the selection of tools below—and do some research into what makes great content!
Tailwind is another excellent tool for creating clickable images to find potential patients on the web. With an account on this platform, you can find out who’s already following your account—and download their followers into your own network, allowing you to grow organically!
If you’ve ever seen a dental marketing infographic and thought, “Wow, I wish I could find good content like that!” you might find Pixlee useful. It’s an easy-to-use tool for creating infographics in just five minutes—and finding potential patients along the way!
As noted above, one of the most important things when marketing your practice is posting regularly and on the right days. Buffer makes it easy to find out when your audience will most likely be online by telling you when to post to find new patients.
If you want to attract new patients, it’s essential to find out which posts resonate on social media—and find out how you can improve! BuzzSumo is an excellent tool for doing so. It helps find the most popular content and decide what works (or doesn’t work) to get people to find you organically online.
Tagboard is similar to Tailwind in that it allows you to find out who’s already liking and sharing your content. It also allows you to find new audiences for your dental practice, find influencers—and find patients online!
Do you need help creating content for your office?
Get a free consultation with one of our dental content marketers to learn how we can help.
If you find it challenging to find the time for good graphics creation, consider using tools like Canva and Adobe Spark. They’re easy-to-use templates that offer a lot of flexibility regarding what they can do—use these graphics to find new patients!
Visage is a simplified version of Photoshop and is a more user-friendly perfect way for a dentist to create high-quality images and graphics. If you find yourself wishing you could find good graphic creation tools that work for exactly what you need—this one’s for you!
If you want to create awesome graphics and videos, but don’t have a graphical designer on staff, then Canva is a good option for you. It lets you find great templates for different marketing needs, and the free version has plenty of great options (and it’s easy on your computer, too!).
Protip: Use Canva to create personalized graphics and send them with your appointment reminders to ease the worry most people have about visiting the dentist.
If you find yourself wishing you could find more videos for your website and social media profiles, Animoto is a good option. Create high-definition videos and animations easily and use them in all of your business advertising collateral.
When making graphics, sometimes you need just a bit more flexibility than what other programs offer. If that’s the case, Visme may be a good option for you. It lets you find animated videos and infographics to find new patients across the web.
Need help with graphics for your office?
Get a free consultation with one of our graphic designers to see how we can help.
Monitoring and Sharing Tools
As dental marketing experts, we often have to monitor multiple social media platforms—and share content between them. That’s why tools like Hootsuite and Buffer are so helpful—they let you find new patients online by organizing your digital marketing efforts across all of the social media platforms that matter to you!
These monitoring and sharing tools are like the analytics tools we mentioned above, but different—and that makes them excellent tools for dentists too!
If you haven’t yet started using LinkedIn for dental marketing, now’s the time to start! LinkedIn Pulse is an excellent place to share dental marketing content, as well as commentary on industry news. Create your own posts, or provide commentary on others’ to give your brand a little boost.
If you’re looking for something similar to Buffer and Hootsuite, then Sprout Social is an excellent dental marketing tool to try. It allows you to organize your dental posts across multiple social media platforms and find new patients online!
Brand24 is another tool that’s similar to Hootsuite and Buffer. It allows dental marketers to schedule updates and target specific social media influencers that can help you spread your message.
Content Curation Tools
Content curation tools like Scoop.it and Post Planner are dental marketing gems. Instead of making posts from scratch, digital marketers—can find content that’s already been created. Instead of thinking up your own dental marketing ideas for your business, you can find blog posts written by other oral health experts and make your own content from that!
MeetEdgar is a tool for blog posts: It finds blogs and then puts them on a schedule so that your dental posts are always up-to-date.
Hootsuite allows dentists to find social media influencers and schedule dental blog posts for the dental patients who need them most.
Like Post Planner, Scoop.it helps dentists find blogs and posts related to their niche. They can then use these posts to spark creativity in their own office and one-up the competition.
News Filtering Tools
News filtering dental marketing “tools” (for lack of a better word) like Feedly and Google Alerts dental marketing tool allows dental offices to find news that they can share with their patients for free.
When it comes to news filtering tools, don’t sleep on Feedly. Feedly allows you to track insights across the web without having to read everything.
Tools like Google Alerts allow dental offices to keep up with local dental news as it happens. It also enables dental marketers to keep an eye out for people talking about your dental practice on the internet and what they’re saying about you!
Just add the words you want to track, and Google Alerts will alert you when online publications publish new content about it. This is definitely one of the dental marketing tools that every marketer needs!
Other online tools that can help your office get more patients are:
Bitly allows you to shorten links and add custom tracking codes. This means that marketers can track what posts produce the best results —and keep in touch with those publications!
Ahrefs is a competitive intelligence and keyword research tool provider that helps dental practices to analyze competition, backlinks, search engine positioning (SERP), and find dental keywords with high traffic potential fo organic and PPC campaigns.
It also allows users to track their own website’s performance with SEO audit tools such as backlink checker, social media report and rank tracker.
It has more than three million users worldwide, including dental offices from all 50 US states and 200 other countries.
Much like SEMrush, this tool is an SEO powerhouse, and it’s rather pricey, but it’s worth it once you learn how to use it.
Ok, that’s it for the online tools. Now, let’s discuss some other strategies and methods that you can use to grow your practice.
Email marketing is another dental marketing tool that marketers should have in their toolkit, and for a good reason: 98 percent of people read email! And if you’re looking to capture new patients online, email is the place to do it. It can also be a way to remind your existing patients about upcoming appointments or check-ups online.
Online marketing tip: Send existing patients links to sites like Yelp, Facebook, and your Google My Business (GMB) profiles to leave you online reviews. You’ll increase trust, and search engines will rank your website higher!
Also, ask current patients to leave reviews. Keep that link handy and give it to any new patient before they leave.
These reviews are a sure-fire way to rank higher in local search results.
In online marketing, paying for better search results is called pay-per-click advertising (PPC). PPC isn’t really a dental marketing tool: It’s more of a method. However, it can definitely be one of the best ways to get more patients!
Using this method, you pay search engines —like Google and Bing —each time a person clicks on your ad.
PPC and Facebook ads are an excellent way to get traffic to your website!
Website Design and SEO Services
Your website is the online starting point for patients to find out about your dental practice. It’s the key to helping them discover more information about your services, and it’s where you have the opportunity to make the most significant first impression of all!
Online Marketing Tip: Make sure your website is mobile responsive, fast, and SEO-friendly. A well-designed website will help you convert website visitors into patients.
Unfortunately, the best-built website won’t do you any good unless people can find it. That’s where Search Engine Optimization (SEO) helps.
SEO is a process that ensures websites are found, ranked, and displayed at the top of search results in Google Searches.
In dental SEO, dental keywords and search terms are strategically placed on your website to help search engines display you at the top of Google’s first page.
Does your dental office new a website? We can help you with that. Check out our special dentist website design and development solutions.
Content Marketing Strategy
Your content marketing strategy can incorporate anything related to your dental practice and services. It can include articles like the one we discussed above, image collections, video tutorials, infographics, ebooks, or whitepapers (created according to dental niche-specific requirements). Your content should be posted on a regular schedule and offer value to your audience.
Don’t just barrage them with sales pitches; instead, give your viewers and visitors valuable and engaging content that they will appreciate. The value of your dental office will increase with time, as more visitors will trust you and look up to you for dental care advice.
Strategies for Increasing Patient Engagement
In dental marketing, patient engagement is one of the essential aspects you need to focus on. After all, engagements are what will drive patients towards your dental practice. There are multiple ways to do so:
Dental Practice Blogs, Posts, and Pages
Blogs and pages are some of the best ways to reach out to your patients, other dental professionals, prospects, and experts in the dental industry.
Dental Practice Articles – Use Different Media Formats
Infographics, articles, and dental niche-specific content should be professionally created with an attractive design to get dental industry visitors’ attraction.
You can also use standard SEO techniques to optimize your articles for maximum reach!
Are you looking for a dental marketing agency to help grow your dental practice?
The internet is a powerful tool that can be used to promote dental practices. It’s important to know what strategies work and which ones don’t to get the best results. Luckily, our experts understand what it takes to keep your waiting room full.
Contact us today to get a free consultation. We’ll look at your current marketing strategies, suggest changes you should make, audit your website and digital footprint, and tell you how to boost your marketing efforts.
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